Onboarding Experience

• Welcome email that includes a personalized thank-you message, coaching schedule, and an overview of the program.
• Client gains access to a private online portal containing downloadable gardening resource PDFs.
• Kickoff video call where the coach provides an orientation, discusses program goals, and share next steps.

Communication Cadence

• Weekly update emails including upcoming session details and progress summaries.
• Monthly check-ins via phone or Zoom to assess progress and address any concerns.
• Bi-annual in-depth review calls to discuss advancements and future gardening goals.

Client Education

• Share relevant scientific research articles for further reading.
• Provide access to exclusive video tutorials on key sustainable gardening practices.
• Frequent Q&A webinars addressing common gardening queries.

Personalized Touches

• Handwritten 'good luck' note sent just before the start of a new planting season.
• Birthday card with a packet of unique organic seeds.
• Annual celebration of client's 'Garden Anniversary' marking the date they started gardening sustainably.

Visuals and Documentation

• Use a secure online platform to share before and after photos of the garden.
• Present client progress documents highlighting achievements and areas for growth.
• Provide download of personalized garden layout and seasonal planting plans.

Feedback and Proactive Support

• Online survey at the end of each quarter requesting feedback on coaching sessions.
• Utilize a ticketing system to track and respond to client queries promptly.
• Offer proactive tips and guidance based on the anticipated season and weather changes.

Guarantee or Promise

• Implement a '100% delight guarantee' – if they're not completely satisfied after the first session, they can opt out of the program, and get a prorated refund.
• Promise of utmost privacy and discretion with all communications, payments, and consultations.

Operational Excellence

• Ensure punctuality for all scheduled calls and sessions.
• Maintain professional appearance and conduct for all video interactions.
• Uphold communication standards of responding to queries within 24 hours.
• Ensure all online portals, documents, and payments system are easy to navigate and access.

Renewals & Contracts

• Introduce renewable 6-month and annual sustainable gardening coaching programs.
• Offer discounted rates or additional gardening resources for choosing long-term plans.

Upsells & Cross-Sells

• Launch specialized coaching modules like organic composting, medicinal herbs or aquaponics.
• Promote these modules as add-ons to the core coaching program.

Bundling & Packaging

• Package complementary coaching modules into themed or seasonal bundles, at discounted rates.
• Create high value bundles with perks like priority scheduling or bonus resources.

Loyalty & Retention Programs

• Propose a referral program rewarding existing clients for new referrals.
• Implement a points-based system where points earned can be utilized for bonus sessions or materials.

Custom Services and Personalization

• Introduce premier package including on-site visits (within certain regions), in-depth soil analyses or planting plans.
• Personalize downloadable resources based on customer's specific gardening interests.

Pricing Strategy

• Institute pacing pricing with more frequent sessions having lower per-session costs, encouraging long-term commitments.
• Offer discounts or bonuses for payment in full up front instead of monthly billing.

Customer Data and Insights

• Utilize simple customer relationship tools to track client engagements, identify churn risks, observe purchasing behaviors.

Referral Incentives

• Referrers receive a $50 discount on their next coaching session.
• Referrees receive a free 'Beginner's Guide to Sustainable Gardening' PDF.

Shareable Assets

• Pre-written social media posts emphasizing sustainable gardening and the value of one-on-one coaching.
• Printable referral cards with business and contact details, plus the referral incentive details.

Timing and Triggers

• Ask for referrals after a successful coaching session when client transformation is most evident.
• Incorporate referral requests at the end of each follow-up email after a session.

Client Success Stories

• Collect testimonials and success stories from satisfied clients.
• Share these stories on social media and website to encourage referrals.

Referral Contests

• Run a quarterly 'Green Thumb' contest. The client with most referrals wins a free coaching session.

Partner or Affiliate Programs

• Partner with local gardening stores or blogs for mutual referrals.

Thank-You Experience

• Express gratitude to top referrers with a handwritten thank-you letter.
• Annual recognition for top referrers on the website or social media (with client's consent).