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Creation Caregiving International LLC

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Aspiring authors, retired educators, widows, first-time writers, and professionals with a story to share who value personalized, private, and guided self-publishing experiences.

Audience Type

  • B2C
  • Retired Educators, Widows, First-time Authors, Professionals with stories

Needs – Primary Buying Considerations

  • Personalized guidance through the self-publishing process
  • Privacy and confidentiality in their efforts
  • Hand-held, detailed explanation and assistance in navigating KDP and book launch

Demographics

  • Age Range: 30+ years
  • Gender: Any
  • Geography: United States
  • Income Level: $1001 - $5000
  • Profession: Retirees, Educators, Professionals

Psychographics

  • Lifestyle: Individuals who are retired or have a story/message to share and have the luxury of time and resources to invest in self-publishing
  • What they value: Privacy, Personalized services, Quality of service
  • Pain Points: Overwhelmed by the self-publishing process, fear of judgment
  • Buying Behavior: Looking for quality, discreet, and personalized service providers who can guide them throughout the self-publishing process

2. My Message to My Target Audience

Refined Elevator Pitch

  • Creation Caregiving International provides aspiring authors and first-time writers with expert guidance through the self-publishing process, so they can transform from overwhelmed and confused to confident, published, and proud.

Understanding Their Pain Points

  • Struggle with overwhelm and confusion from excess writing advice and publishing processes
  • Currently stuck in fear, unable to commit to the publishing process
  • Having difficulty with KDP and formatting requirements

Transformation

  • Proudly owning a published book
  • Feeling confident as a writer, free from overwhelm and confusion
  • Gaining a clear roadmap and expert guidance for the whole publishing process

Unique Selling Proposition (USP)

  • Offering elite, discreet, 1-on-1 publishing coaching
  • Providing personalized guidance, from writing structure to book-launch
  • Privacy-first approach backed by HIPAA-compliance

Brand Values & One-Liners

  • "Elite guidance for first-time authors, one story at a time."
  • "Confident, published, and proud: Your story deserves to be heard."
  • "We'll navigate the publishing maze, together."

Tone

  • Our brand is calm and supportive, inspiring confidence in our clients while ensuring they feel safe and understood. We're committed to guiding aspiring authors in their journey with respect, patience, and expertise.

Hero Text Idea

  • Flag Text: "Self-Publishing Made Easy for US Aspiring Authors"
  • Main Headline: "Your Story Deserves to Be Told. We'll Guide You Every Step of the Way."
  • Sub Headline: "From overwhelmed and stuck to confident and published. Navigate the self-publishing process with expert, personalized guidance."
  • CTA: "Start Your Publishing Journey Today"

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize Squarespace website for SEO, focusing on keywords like 'self-publishing coach', 'individualized publishing guidance', and 'personalized writing advice'
  • Use Squarespace analytics to track conversions, specifically free consultations booked

Social Media

  • Facebook and LinkedIn due to the age group of the target audience
  • Posting twice a week with a mix of informative posts about self-publishing, client testimonials, and personal posts

Paid Advertising

  • Google Ads targeting keywords related to self-publishing and personalized writing guidance
  • Facebook ads targeting adults 30+, specifically retirees and aspiring authors

Content Recommendations

  • Blog posts explaining the self-publishing process
  • Success stories and testimonials from previous clients

Podcasts

-Appear on podcasts like 'Self Publishing School', 'The Creative Penn', or 'Write Now' catering to aspiring writers

Directories

  • Get listed on self-publishing directories like 'Alliance of Independent Authors' and local business directories

SEO and Content

  • Focus on long-tail keyword strategy catering to individualized self-publishing guidance
  • Regularly updating the blog with helpful tips and resources

Offline and Local Media

  • Sponsor local writing events or book clubs
  • Hold in-person writing workshops in local community centers

Online Events

  • Regular webinars on the topic of self-publishing, showcasing the value of your services

Online Networking

  • Engage with relevant communities on Reddit like r/selfpublish and on LinkedIn Groups for Authors

Cold Outreach

  • Personalized Email outreach targeting retired educators and professional groups
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Discover Your Self-Publishing Potential' quiz
  • '5 Steps to Successful Self-Publishing' guide
  • 'Master KDP in 30 Minutes' video tutorial

Tripwire Offer

  • 'First Chapter Review' service
  • 'Self-Publishing Starter Kit' PDF
  • 'Book Idea Validation' consultation

Welcome Sequence

  • Welcome email with lead magnet content
  • Follow-up email showcasing tripwire offer
  • Success stories email featuring previous clients

Segmentation

  • Tag leads based on lead magnet chosen
  • Segment by their interests (from quiz results)
  • Categorize by 'ready-to-publish' and 'needs more time'

Chatbot and Automation

  • Set up chatbot for instant lead capture
  • Automate segmentation based on lead behavior
  • Integrate a CRM for better lead management

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot CRM due to having a good balance of features for a startup
  • Automation Capabilities: Email automation, form creation, contact management
  • Recommended Improvements: Integrate with Squarespace for easy data collection

Sales CRM

  • Recommended platform: Keeping this in HubSpot as well to maintain consistency between sales and marketing team
  • Pipeline tracking: HubSpot deal tracking
  • Recommended upgrades: None at this moment

Automated Follow-Ups

  • Automate follow-ups on HubSpot after initial discovery call
  • Triggers for follow-up include filling interest form and booking discovery call

Newsletter

  • Frequency: Every two weeks
  • Topics: Success stories, tips on self-publishing, updates on company, client highlights

Retargeting & Ads

  • Platforms: Facebook Ads for retargeting, Google Ads for Search keyword targeting

Social Media and Content

  • Posting 2x/week on Facebook and LinkedIn, featuring success stories and tips

Webinars and Events

  • Monthly webinars on key self-publishing topics, featuring successful authors where possible

Other Nurture Channels

  • Chatbots on website for quick FAQ-style supports
  • SMS for reminders, confirmations of consultations and webinar registrations
  • Utilize Zoom for consultation calls and coaching sessions

3. Sales Conversion Strategy

Sales Process

  • Ensure every Discovery Call ends with clear next steps and a set follow-up date
  • Shorten invoice delivery to within 24 hours after the initial interest call
  • Implement a CRM tool to organize leads and automate follow-ups

Sales Assets

  • Develop a sales script for the Discovery Call focusing on client goals, fears, and timeline
  • Create a well-designed invoice and welcome pack to send after the call

Testimonials and Case Studies

  • Collect feedback from clients post-publishing and turn into case studies
  • Showcase case studies on website and Squarespace's testimonial carousel

Conversion Rate Insights

  • Track conversion from discovery call to paying customer
  • Use Squarespace analytics to conduct A/B testing on testimonial page placements

Urgency and Offers

  • Offer limited time discounts around major holidays or events
  • Implement a referral program for existing clients

Guarantees and Risk Reversal

  • Offer a no-questions-asked refund policy within the first two sessions
  • Highlight HIPAA-compliance and privacy features during the sales process

Shock and Awe

  • Send a personalized thank you note or a 'Self-Publishing Starter Kit' after signing up
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome emails with a brief summary of what the client should expect during the coaching.
  • An introduction to the coach via a personalized video message.
  • Clear next steps and expectations for the first coaching session.

Communication Cadence

  • Weekly check-in emails detailing session notes and next steps.
  • Monthly update videos explaining the progress so far and upcoming steps.
  • Toll-free calls or Zoom meetings scheduled at the start of each month.

Client Education

  • Access to a private 'Self-Publishing Resource Hub' with guides, FAQs, and recorded training.
  • 'Self-Publishing Tips & Advice' weekly newsletter.

Personalized Touches

  • Celebrating milestones such as 'First draft completed', 'Manuscript ready for review' with a handwritten note or token gift.
  • Birthday and holiday card sent to the client's mailing address.
  • Anniversary email celebrating one year from the start of their publishing journey.

Visuals and Documentation

  • 'Before and After' snapshots showing manuscript progression.
  • Detailed reports of each coaching session in a shareable format.

Feedback and Proactive Support

  • Regularly-scheduled feedback calls with the client.
  • A simple online feedback form available for clients to submit their thoughts anytime.

Guarantee or Promise

  • Confidentiality guarantee to ensure privacy of thoughts and content.
  • Assurance of full support until the book is published.

Operational Excellence

  • Strict punctuality for all calls and appointments.
  • A neat, professional appearance in all video communications.
  • High communication standards upheld, responses to queries within 24 hours.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer extended coaching programs or recurring coaching sessions at a discounted rate
  • Create referral discounts for existing authors that refer new clients

Upsells & Cross-Sells

  • Develop higher-tier coaching packages that include in-depth manuscript review and book launch support
  • Promote manuscript review service as an upsell during coaching sessions

Bundling & Packaging

  • Create a package that combines coaching program with manuscript review service at a reduced rate
  • Offer bundle pricing for group coaching sessions for multiple aspiring authors

Loyalty & Retention Programs

  • Implement a loyalty program that offers rewards or discounts for returning authors
  • Offer exclusive benefits for long-term clients, such as priority scheduling or additional support hours

Custom Services and Personalization

  • Develop VIP Services including premium access to webinars, masterclasses, or best-selling author mentorship sessions
  • Offer personalized writing and publishing plans tailored to individual author goals

Pricing Strategy

  • Implement a tiered pricing strategy based on services included. Higher tiers should offer better value for money
  • Incentivize long-term commitments (6 or 12 months) with pricing discounts
  • Offer pre-pay discounts to encourage up-front payment and ensure revenue stability

Customer Data and Insights

  • Utilize customer feedback for service improvement and personalized communication
  • Monitor customer engagement and coaching session attendance to identify possible churn

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 10% discount on next service for successful referrals.
  • New referees receive a free Self-Publishing Starter Kit.

Shareable Assets

  • Co-branded email template to share with friends or colleagues.
  • Social media post templates to share completion of their book.

Timing and Triggers

  • Ask for referrals at the end of a successful coaching cycle.
  • Send automated email post-coaching session requesting referral.

Client Success Stories

  • Collate and share testimonials on website and social media .
  • Encourage clients to share their success stories to inspire referrals.

Referral Contests

  • Organize quarterly referral contest, rewarding the customer with the most successful referrals.

Partner or Affiliate Programs

  • Create partnerships with local literacy groups or writing clubs.

Thank-You Experience

  • Send a personalized thank-you note to clients who made successful referrals.
  • Top referrers receive a featured shoutout in monthly newsletter.

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