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Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Ideal customers are successful entrepreneurs and business owners generating over $20,000 per month, and who need expertly crafted sales copy to increase their lead generation and sales.

Audience Type

  • B2B
  • Entrepreneurs and business owners

Industries (if B2B)

  • Not industry-specific, broadly applicable to all sectors where sales copy is needed.

Needs – Primary Buying Considerations

  • Expertly written sales copy
  • Leads and sales generation
  • Ongoing support

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: Unspecified, potentially global
  • Income Level: Generating $20,000+ per month
  • Profession: Business owners and entrepreneurs
  • Business Size: Businesses generating $20,000+ per month

Psychographics

  • Lifestyle: Busy, always seeking ways to do less while achieving more
  • What they value: Quality results, professional services
  • Pain Points: Inadequate leads and sales
  • Buying Behavior: Not specified
  • Decision-Making Roles:
  • Primary Decision Maker: Business owner
  • Secondary Decision Influencers: Not specified
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Copy Construct equips entrepreneurs and business owners with persuasive sales copy, enabling them to generate more leads and close more sales while focusing on their core business activities.

Understanding Their Pain Points

  • Struggling to create effective lead generation and sales copy
  • Diluting focus from core business to handle marketing
  • Ineffective marketing outreach leading to fewer leads than desired

Transformation

  • Increase in lead generation and closing of sales
  • Freeing up time to focus on core business functions
  • Improvement in overall marketing effectiveness

Unique Selling Proposition (USP)

  • Specializes in high-converting sales copy
  • Committed to results based on personal experience
  • Ongoing support service for optimum performance

Brand Values & One-Liners

  • 'Building the bridge to profitable offers with powerful words'
  • 'Your gateway to efficient, result-oriented marketing copy'
  • 'More than just words; we construct your path to success'

Tone

  • Copy Construct speaks the language of entrepreneurs – clear, impactful, and focused. We project a sense of reliability and commitment to results, inspiring confidence in our clients.

Hero Text Idea

  • Flag Text: Pioneering Copy Solutions
  • Main Headline: Captivating Copywriting Services for Entrepreneurs
  • Sub Headline: Empower your business with high-conversion copy. Do less, achieve more.
  • CTA: Begin Your Copy Transformation

3. The Media I Will Use to Reach my Target Market

Website

  • Update messaging to reflect refined elevator pitch and USP
  • Optimize for mobile as business owners may access primarily through smartphones
  • Track conversions for new leads and customer purchases

Social Media

  • Prioritize LinkedIn for professional connections and Facebook for diverse business owner groups
  • Post 3x/week with a mix of industry tips, success stories, and thought leadership

Paid Advertising

  • Start with LinkedIn Sponsored Content targeting business owners in all sectors
  • Utilize small budget to test ad copy and audience response

Content Recommendations

  • Blog posts on the impact of sales copy and lead generation case studies

Podcasts

  • Appear on B2B and Entrepreneurship podcasts like 'Entrepreneurs on Fire' or 'The Smart Passive Income Podcast'

Directories

  • List services on B2B directories like UpCity and Clutch.co

Partnerships & Outreach

  • Collaborate with non-competitive businesses like website developers or marketing agencies

SEO and Content

  • Focus on keywords related to 'Sales Copywriting' and 'B2B Copywriting'

Offline and Local Media

  • Consider speaking opportunities at local business events or meetups
  • Attend related business industry exhibitions/ trade shows

Online Events

  • Host webinars demonstrating effective sales copy techniques

Online Networking

  • Engage in business-focused forums and Facebook groups to share insights and generate leads

Cold Outreach

  • Use LinkedIn and emails to reach out to businesses matching the target profile
During (Lead)

1. My Lead Capture System

Lead Magnet

  • '10 Must-Know Copywriting Secrets for Profitable Campaigns' eBook
  • A Copywriting Checklist for High-Conversion Sales Pages
  • Quiz: 'How Effective is Your Sales Copy?'

Tripwire Offer

  • Review and optimization of single sales page copy
  • Quick Win: Punchy Product Description Pack

Welcome Sequence

  • First email: eBook delivery and thank you note
  • Second email: Present tripwire offer with case studies
  • Third email: Introduce primary service with testimonials
  • Fourth email: Value-adding content (tip or blog post)
  • Fifth email: Soft sell with a limited-time offer

Segmentation

  • Tag leads based on lead magnet opted into
  • Use results from the quiz to segment into beginners, intermediate, and advanced

Chatbot and Automation

  • Use chatbot for instant engagement and lead magnet delivery
  • Set automation to move quiz completers to different email sequences based on results

CRM Upgrades

  • Integrate CRM with website for better tracking and segmentation
  • Set up automatic tagging and follow-up sequences in CRM

2. My Lead Nurturing System

Marketing CRM

  • Current platform: not specified
  • Recommended replacement: Hubspot for integrated marketing and CRM capabilities
  • Implement automation for lead follow-ups and segmentation

Sales CRM

  • Current platform: not specified
  • Recommended replacement: Integration with Hubspot CRM for seamless tracking and handoff

Automated Follow-Ups

  • Post-opt-in email sequence introducing the brand and services
  • Abandoned cart reminder for unpaid invoices
  • Reactivation email for leads showing no activity over 60 days

Newsletter

  • Bi-weekly frequency
  • Topics: Copywriting tips, audience engagement strategies, case studies
  • Segmented for quiz results and opted lead magnet

Retargeting & Ads

  • LinkedIn sponsored content for brand visibility among the target audience
  • Set up Google Ads with a low budget for retargeting website visitors

Social Media and Content

  • LinkedIn posts 3x per week focusing on thought leadership, industry trends, and success stories
  • Monthly blog posts on copywriting techniques, lead gen strategies, and client success stories

Webinars and Events

  • Host a quarterly webinar on effective copywriting strategies
  • Attend entrepreneurship events as a speaker or participant

Other Nurture Channels

  • LinkedIn direct messages for personalized outreach
  • WhatsApp automation for invoice reminders and quick updates
  • Initiate a chatbot on the website for instant engagement and lead capture

3. Sales Conversion Strategy

Sales Process

  • Initial discussion call to understand scope of work
  • Create a more detailed project proposal after the call
  • Send an invoice based on the proposal
  • Automate follow up reminders for outstanding invoices

Sales Assets

  • Script for the initial discussion call, focusing on understanding client needs and showcasing expertise
  • Standardized project proposal template highlighting past success stories
  • Create a case study template to present past work results

Testimonials and Case Studies

  • Actively ask for testimonials and reviews from satisfied customers for social proof
  • Showcase these testimonials on website and in project proposals

Conversion Rate Insights

  • Use CRM to track conversion from initial contact to confirmed project
  • Goal to improve conversion rate sequentially, starting with 10% increase

Urgency and Offers

  • Offer an initial discount for immediate project confirmation to incentivize action
  • Promote limited spots every month to create scarcity

Guarantees and Risk Reversal

  • Offer revision guarantees for all projects, ensuring each client's satisfaction
  • Address common objections in discussion call script

Shock and Awe

  • Send a thank-you note with a small personalized gift after project confirmation to build strong relationship
  • Maintain consistent contact through progress updates, instilling confidence and trust.
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with a copywriting toolkit to kick-off the process
  • Structured project intake call to discuss specifics and deadlines

Communication Cadence

  • Weekly project status updates via email
  • Monthly client support calls to proactively address potential issues

Client Education

  • Access to a Copywriting 101 portal with guides and videos
  • Regular tips and suggestions for better copy usage via newsletter

Personalized Touches

  • Handwritten thank-you notes post project completion
  • Celebration of project milestones with social media shout-outs

Visuals and Documentation

  • Detailed sales copy reports showcasing lead generation numbers
  • Infographics breaking down the impact of the copy on overall business

Feedback and Proactive Support

  • Post-project feedback survey
  • Access to a dedicated contact person for support

Guarantee or Promise

  • 'Satisfaction or Revision' guarantee assuring quality and results

Operational Excellence

  • Strict adherence to project deadlines
  • Maintenance of professional communication standards

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce a retainer contract for ongoing copywriting needs

Upsells & Cross-Sells

  • Offer upselling with premium services like SEO copywriting
  • Propose cross-selling with blog content writing or social media copywriting

Bundling & Packaging

  • Create bundles combining copywriting with blog and social media writing

Loyalty & Retention Programs

  • Implement a referral program encouraging clients to refer others for a discount

Custom Services and Personalization

  • Offer custom packages tailored to individual client's needs

Pricing Strategy

  • Introduce a loyalty discount for long-term contracts

Customer Data and Insights

  • Use CRM to track client engagement and identify up-sell opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer 10% service discount on their next project for every successful referral
  • Referees receive a 5% discount on the total project price

Shareable Assets

  • Professionally designed referral cards
  • Customizable email templates
  • Social media shareable posts with focus on results and effectiveness

Timing and Triggers

  • Ask for a referral at the end of a successful project
  • Automate an email asking for a referral two weeks after project completion

Client Success Stories

  • Systematize collection of client testimonials after every successful project
  • Share client testimonials on social media and website

Referral Contests

  • Run quarterly referral contests with a free copywriting project as prize

Partner or Affiliate Programs

  • Start a partner program with other service providers catering to your target audience

Thank-You Experience

  • Send handwritten thank-you notes to referrers
  • Offer annual recognition to top referrers with a free project

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call