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  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • The ideal customer is a business owner/entrepreneur based in the United States, generating a monthly revenue of at least $10-20k, and values a hands-off approach to creating compelling copy that drives lead generation and sales.

Audience Type

  • B2B
  • Entrepreneurs & small-medium sized business owners

Industries (if B2B)

  • Unspecified. Likely includes sectors where compelling copy can significantly impact lead generation and sales.

Needs – Primary Buying Considerations

  • Businesses needing high-quality, compelling sales copy written for them without their input
  • A service that delivers ready-to-use copy assets quickly (within three days)

Demographics

  • Age Range: Not specified
  • Gender: Unspecified
  • Geography: United States
  • Income Level: Business generating at least $10-20k monthly revenue
  • Profession: Entrepreneurs/Business Owners
  • Business Size: Small to Medium-sized businesses

Psychographics

  • Lifestyle: Entrepreneurial, busy, values time efficiency
  • What they value: Outcome-based services, hands-off approach
  • Pain Points: Crafting compelling sales copy, time constraints
  • Buying Behavior: Likely values quality and speed of service over price
  • Decision-Making Roles:
  • Primary Decision Maker: Business owner
  • Secondary Decision Influencers: N/A
  • Support Roles: N/A

2. My Message to My Target Audience

Refined Elevator Pitch

  • Copy Construct empowers entrepreneurs and business owners by crafting compelling copy that drives leads and boosts sales, letting them focus on what they do best.

Understanding Their Pain Points

  • Struggle to create sales copy that resonates with customers
  • They are too busy focusing on running the business
  • Poorly written copy leads to low lead generation and sales

Transformation

  • Increased lead generation and sales
  • Time freed to focus on business growth
  • Quality sales copy makes their business more credible and influential

Unique Selling Proposition (USP)

  • A passionate copywriter with a solid understanding of marketing
  • Copy assets delivered ready-to-use in under three days
  • Customized approach to each client's business needs

Brand Values & One-Liners

  • 'Turning words into bridges for your offers'
  • 'Crafting copy that works while you work'
  • 'Copy that sells so you don't have to'

Tone

  • Copy Construct maintains a professional yet vibrant tone that reflects the practical and powerful impact of its services. Our tone inspires confidence and reliability, making clients feel secure and understood.

Hero Text Idea

  • Flag Text: 'USA's Trusted Copywriter'
  • Main Headline: 'Elevate Your Business with Compelling Copy'
  • Sub Headline: 'Save time, generate leads and increase sales with our expertly crafted copy. Focus on your business, let us handle the words.'
  • CTA: 'Start Your Copy Transformation'

3. The Media I Will Use to Reach my Target Market

Website

  • Improve CTA placements to enhance lead generation and conversion
  • Use a CRM integrated with the website to efficiently track and manage customer interactions
  • Focus on mobile-optimized design to cater to the majority of internet users today

Social Media

  • LinkedIn as the primary platform for professional engagement and networking
  • Posting frequency: 3 times a week
  • Content type: Success stories, client testimonials, thought leadership articles

Paid Advertising

  • Google Ads with specific focus on Search Ads for keyword-centric marketing
  • LinkedIn Ads targeting specific industry and job titles

Content Recommendations

  • Blog posts for SEO
  • Whitepapers and case studies for demonstrating industry knowledge and customer success

Podcasts

  • Appear as a guest on industry-specific podcasts like ‘The Copywriter Club’, ‘Hot Copy’

Directories

  • Get listed on B2B directories like LinkedIn ProFinder, Upcity

Publications

  • Contribute guest articles to publications like 'Forbes', 'Entrepreneur', 'Inc' that are actively read by target audience

Partnerships & Outreach

  • Partner with marketing consultancies, web development agencies, and social media marketing companies

SEO and Content

  • Target long-tail keywords related to B2B copywriting services
  • Use blog posts to drive organic traffic

Offline and Local Media

  • Attend networking events and industry conferences

Online Events

  • Webinars on topics like 'The Power of Compelling Copy', 'Maximizing Sales Through Copy'

Online Networking

  • Engage in relevant communities on LinkedIn and Quora

Cold Outreach

  • Outreach to potential clients via LinkedIn and Email
  • Start with businesses in need of revamping their website/landing page copy
During (Lead)

1. My Lead Capture System

Lead Magnet

  • '5 Secrets to Crafting Compelling Copy' Free Guide
  • Sales Copy Audit: Complimentary review of a piece of their existing copy with improvement suggestions
  • Subscription to a Weekly Copywriting Tips Newsletter

Tripwire Offer

  • $99 introductory offer for editing up to 1,000 words of existing copy
  • $149 for a one-page sales letter

Welcome Sequence

  • Email #1: Welcome, thanks for the interest, and link to download the free guide
  • Email #2: Introduction to business, value prop, and story
  • Email #3: First touch on the tripwire offer
  • Email #4: Client success story or case study
  • Email #5: Hard sell for the tripwire offer

Segmentation

  • Segment leads based on interest (opt-in form) and interactions (which emails they open/click)
  • Tag customers and prospects separately

Chatbot and Automation

  • Use a business-orientated chatbot on the site to collect lead details and answer FAQs
  • Automate email sends based on lead actions

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Unspecified
  • Automation capabilities: Presumed limited
  • Recommended improvements or replacements: Hubspot for ease of use and cost-effectiveness

Sales CRM

  • Current platform: Unspecified
  • Pipeline tracking or handoff process: Unclear
  • Recommended upgrades: Hubspot CRM for seamless integration with Hubspot Marketing

Automated Follow-Ups

  • Types of automations: Post-opt-in, tripwire offer promotion, customer success stories
  • Frequency or triggers: Three days post-opt-in, post-purchase, monthly follow-ups

Newsletter

  • Frequency: Biweekly
  • Topics or content pillars: Copy marketing insights, case studies, industry trends
  • Segmentation: Entrepreneurs, small-medium sized business owners

Retargeting & Ads

  • Platforms and goals: Google Ads for search engine marketing, LinkedIn Ads for specific B2B targeting

Social Media and Content

  • Posting frequency: Three times weekly (LinkedIn)
  • Content type or campaign focus: Success stories, thought leadership

Webinars and Events

  • Suggested cadence or purpose: Monthly webinars on copy-related topics for lead generation

Other Nurture Channels

  • Chatbot: Implemented on website for basic FAQ and lead capturing
  • SMS: Recommend automating service reminders or upsells

3. Sales Conversion Strategy

Sales Process

  • Start with discovery call to understand the client's business and copywriting needs
  • Show potential client work samples relevant to their industry to prove competence
  • Sending tailored proposal with clearly outlined pricing, deliverables, and timescales
  • Close deal via a follow-up call if necessary, overcome objections, and make the hard sell
  • Gradually automate this process with CRM for efficiency

Sales Assets

  • Develop standard operating procedures (SOPs) for sales interactions
  • Create tailored proposal templates emphasizing benefits and time-sensitive delivery
  • Design a sales script for discovery and closing calls highlighting USP and overcoming objections

Testimonials and Case Studies

  • Collect testimonials after completion of each project
  • Develop case studies of significant successes to showcase on website and within sales proposals
  • Create a "Wall of Love" on the website showcasing testimonials and case studies

Conversion Rate Insights

  • Track conversion rates from discovery call to deal close within CRM actively
  • Relentlessly focus on improving this rate by refining the sales procedure and objection handling scripts

Urgency and Offers

  • Leverage time-sensitive delivery USP in sales processes
  • Introduce seasonal offers or campaigns such as discounted prices for new clients in the first month
  • Create a sense of urgency through limited-time offers or spots

Guarantees and Risk Reversal

  • Introduce a satisfaction guarantee policy, amplifying the trust factor
  • Offer prospects a risk-reversal guarantee such as a partial refund if deliverables are late

Shock and Awe

  • Send surprise gifts (like branded materials or a complimentary copy review) after closing a deal to initiate pleasant customer experience
  • Use handwritten personalized notes expressing gratitude for choosing Copy Construct.
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome emails featuring a summary of the services and next steps
  • A kickoff call to understand their business nuances and align on goals

Communication Cadence

  • Weekly updates via emails detailing the work progress and status
  • Monthly calls to review overall work performance

Client Education

  • Creating a resource hub with articles on copywriting best practices
  • Hosting webinars to explain the effect of compelling copy on ROI

Personalized Touches

  • Handwritten 'Thank You' notes post project completion
  • Celebrating client's business milestones with customized digital badges

Visuals and Documentation

  • Showcasing 'before-and-after' copy transformations
  • Detailed reports documenting the impact of copy changes

Feedback and Proactive Support

  • Bi-annual satisfaction surveys and open feedback channels
  • Proactively asking for feedback after delivering major copy work

Guarantee or Promise

  • Offering 'satisfaction guarantee' where revisions are made till the client is satisfied

Operational Excellence

  • Ensuring punctuality in all business communications
  • Maintaining a tidy, branded appearance in all digital assets

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce retainer contracts for continuous copywriting services
  • Offer discount for annual commitment to secure long-term relationships

Upsells & Cross-Sells

  • Offer additional services such as editing existing copy, or email sequence writing
  • Cross-sell blog post copywriting to businesses who maintain blogs

Bundling & Packaging

  • Provide cost-effective packages that include website copy, blog posts, and social media copy
  • Develop different tiers of packages for variety of business needs

Loyalty & Retention Programs

  • Implement a 'Refer-a-Friend' program granting discounts for successful referrals
  • Reward long-term clients with premium services at standard pricing after certain milestone

Custom Services and Personalization

  • Off-peak rapid delivery for urgent needs as a premium service
  • VIP service for premium clients that offers direct access to the copywriter

Pricing Strategy

  • Offer cost incentives for longer commitments
  • Introduce value-based pricing tiers with add-on services for upsells
  • Conduct competitor research to adjust prices if necessary

Customer Data and Insights

  • Utilize CRM for tracking engagement, purchase trends and identifying upsell opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • 20% discount on their next project for the referrer
  • 10% discount on the first project for the referee

Shareable Assets

  • Referral cards to provide to clients after project completion
  • Email templates for clients to send to potential referees

Timing and Triggers

  • Ask for referrals after successful project completion and after delivering copy assets
  • Automate email referral requests after project sign-off

Client Success Stories

  • Share client testimonials and successful copy project examples through newsletters and on website

Referral Contests

  • Conduct a quarterly referral contest where top referrer gets a free copywriting consultation

Partner or Affiliate Programs

  • Connect with marketing agencies and offer a finder’s fee for any clients they refer

Thank-You Experience

  • Recognize top referrers with a special 'Copy Champion' designation on website
  • Send personalized thank-you notes to each client who makes a referral

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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