Primary Target Market Summary
• Chainman primarily targets web3 startups looking for marketing tools to use on-chain data in their email marketing strategies.
Audience Type
• B2B
• Startups in the web3 sector
Industries (if B2B)
• Web3 startups
• Decentralized Finance (DeFi)
• Non-Fungible Tokens (NFTs)
• Cryptocurrency platforms
Needs – Primary Buying Considerations
• Need to utilize on-chain data in marketing
• Requirement for email marketing services suitable for web3 companies
Demographics
• Age Range: Not defined
• Gender: Not defined
• Geography: USA
• Income Level: Not defined
• Profession / Business Size: Small to Medium web3 startups
Psychographics
• Lifestyle: Likely technologically advanced and valuing innovation
• Values: Emphasis on decentralization and data-driven decision making
• Pain Points: Difficulty in integrating on-chain data into marketing efforts
• Buying Behavior: Tech-savvy buyers likely comfortable with online purchases
• Decision-Making Roles:
• Primary Decision Maker: Business owners, CMO
• Secondary Decision Influencers: Marketing team
• Support Roles: IT team
Refined Elevator Pitch
• Chainman empowers web3 startups with innovative email marketing by leveraging on-chain data, enabling them to deeply engage their audience and foster growth.
Understanding Their Pain Points
• Difficulty in using on-chain data effectively for marketing purposes
• Currently relying on traditional email marketing strategies that don't align with their web3 nature
• Struggles in reaching, engaging and converting their audience
Transformation
• Harness the power of on-chain data for targeted, effective email marketing
• Experience the joy and thrill of seeing increased engagement and conversion rates
• Upgrade their marketing efforts effortlessly and drive business growth
Unique Selling Proposition (USP)
• Unique ability to integrate on-chain data into email marketing
• Proven utility demonstrated by substantial revenue metrics
• Chainman outperforms competitors by offering tailored services specifically for web3 companies
Brand Values & One-Liners
• 'Simplifying marketing for the web3 world.'
• 'Supercharge your growth with on-chain data.'
• 'Innovative email marketing, tailored for web3 companies.'
Tone
Chainman speaks in a confident and modern language, resonating with the innovative spirit of web3 startups. We aim to ensure the customer feels empowered, understood, and ready to revolutionize their email marketing.
Hero Text Idea
Flag Text: Email Marketing for Web3
Main Headline: Supercharge Your Marketing with On-Chain Data
Sub Headline: Chainman provides innovative email marketing solutions tailored for web3 startups. Experience unprecedented growth with our data-driven strategies.
CTA: Start Your Free Trial Today
Website
• Optimize landing pages for conversions
• Build an educational resource section
• Use Chatbot for live customer engagement
Social Media
• LinkedIn: Share industry trends, news, value proposition
• Twitter: Share product updates, industry news, engage with web3 influencers
• Posting frequency: 2 times per week on each platform
Paid Advertising
• Google Ads: Focus on keywords related to web3 marketing and email marketing
• LinkedIn Ads: Ads targeting web3 startups and companies
Partnerships & Outreach
• Partnership with industry events, web3 and fintech forums
• Guest posts on web3 and digital marketing blogs
SEO / Content
• Blog topics around the benefits of on-chain data in email marketing
• Keyword strategy: web3 marketing, on-chain email marketing
Offline / Local Media
• Sponsor web3 events and meetups
• Participate in technology trade shows
Online Events
• Host webinars on leveraging on-chain data for email marketing
• Participate in virtual events around web3 and digital marketing
Online Networking
• Engage in web3 forums and Discord communities
• Active participation in LinkedIn groups related to web3 and marketing
Cold Outreach
• Email outreach to potential web3 startups
• LinkedIn outreach to CMOs of web3 companies
Lead Magnet
• 'Web3 Email Marketing 101' e-book
• 'Harnessing On-Chain Data for Business Growth' webinar
• Free email marketing audit for web3 businesses
Tripwire Offer
• 7-day trial of premium Chainman features
• 'Web3 Email Marketing Toolkit' at a heavily discounted rate
Welcome Sequence
• Welcome email that highlights USP, benefits, and case studies
• Follow-up email showcasing premium features
• Third email with exclusive display of on-chain data integration
Segmentation
• By business size: Early-stage, growing, established
• By industry: DeFi, NFT, Crypto Platforms
Chatbot / Automation
• Chatbot to capture leads, segment, and recommend resources
• Implement email automation in Hubspot for effective follow-up
Marketing CRM
• Current platform: Hubspot
• Automation capabilities: Email, SMS, Chatbots
• Recommended improvements or replacements: None, Hubspot is a good fit for this size of business and offers robust automation features
Sales CRM
• Current platform: Not defined
• Pipeline tracking or handoff process: Not defined
• Recommended upgrades: Consider implementing a sales CRM such as Pipedrive to effectively manage lead nurturing and sales funnel
Automated Follow-Ups
• Types of automations: Email sequences post-opt-in, abandoned cart, user onboarding, retention emails
• Frequency or triggers: Opt-In - Immediate, Abandoned Cart - 24 hours, User Onboarding - Over first two weeks post-signup, Retention Emails - 2 months of inactivity
Newsletter
• Frequency: Monthly
• Topics or content pillars: On-chain data trends, innovative email marketing strategies, case studies of successful customer campaigns, Chainman updates
Retargeting & Ads
• Platforms and goals: Google remarketing to re-engage website visitors, LinkedIn lead ads to target relevant B2B audience in web3 sector
Social Media / Content
• Posting frequency: 3 times a week on LinkedIn and Twitter
• Content type or campaign focus: Educational content about on-chain data in marketing, case studies, key benefits of Chainman
Webinars / Events
• Suggested cadence or purpose: Bimonthly webinars to educate target audience about effective use of on-chain data in email marketing
Other Nurture Channels
• Chatbot on website for immediate queries
• SMS marketing for U.S based customers
Sales Process
• Improve website’s user experience for easier product comprehension and straightforward purchasing
• Integrate HubSpot CRM with Website to track online sales funnel and conversion
• Automate follow-up emails on free trial sign ups, cart abandonments, and incomplete purchases
Sales Assets
• Develop email sequences for nurturing leads converting free trial users to paid customers
• Create a FAQ page and a chatbot on website for quick resolution of common queries
Testimonials & Case Studies
• Dedicate a webpage to showcase customer testimonials and case studies
• Encourage successful customers to share their positive experiences on review platforms
Conversion Rate Insights
• Aim to increase conversion rate by 10% in Q1 through enhanced customer experience and sales assets
• Use CRM data for detailed conversion rate analysis and insights
Urgency & Offers
• Set up time-bound offers such as 'Upgrade within 24 hours of free trial sign up for a 10% discount'
• Display limited-time promotions on prominent sections of website
Guarantees & Risk Reversal
• Encourage sign-ups by offering a '30-day money back guarantee' if customers are unsatisfied
• Highlight this risk reversal mechanism on the pricing page and in email sequences
Onboarding Experience
• Welcome email with an overview of Chainman features and initial set-up instructions.
• Scheduled kickoff call to walk the customer through the platform and answer questions.
• Customer portal access with detailed guides and tutorials on maximizing the benefits of Chainman.
Communication Cadence
• Weekly progress reports via email highlighting the impact of on-chain data on marketing efforts.
• Monthly personalized email containing tips, updates, and feature enhancements.
• Prompt responses to user inquiries via email, and support tickets.
Client Education
• An online knowledge hub with guides, FAQs, and video tutorials.
• Regular webinars covering advanced topics on using on-chain data in marketing.
• Regular blog posts demonstrating real-world use cases, success stories, and industry trends.
Personalized Touches
• Birthday greetings with a discount offer for the following month.
• Celebrating customer milestones such as "First Successful Campaign" with public shoutouts on social media.
• A surprise free upgrade for a limited period when a high level of engagement is detected.
Visuals & Documentation
• Regularly updated dashboard featuring before/after metrics of marketing performance.
• Detailed reports capturing the impact and ROI of using Chainman.
• A visually engaging infographic in the monthly email summarizing key data points.
Feedback & Proactive Support
• Regular surveys requesting constructive feedback on the platform and services.
• Instant notifications alerting customers to issues with their campaign and prompt resolutions.
• A dedicated support email for expedited assistance for high-impact issues.
Guarantee or Promise
• A 30-day risk-free trial with full feature access.
• Guarantee of increased engagement metrics by leveraging on-chain data.
• Easy exit policy for customers not thrilled with the service.
Operational Excellence
• High standards in response time, typically under 2 hours during business hours.
• The Chainman platform maintains a 99.9% uptime.
• Chainman team maintains a professional bearing in all communications, respecting customer time and input.
Renewals & Contracts
• Introduce annual contracts with a special discount for long-term commitment
• Launch renewal campaigns with perks for early contract extensions
Upsells & Cross-Sells
• Promote premium tiers granting more comprehensive on-chain data access
• Offer add-on services such as 1:1 expert consultations or advanced reporting features
Bundling & Packaging
• Present bundled packages combining main service and add-ons for value pricing
• Develop tiered subscription levels based on company size and data requirements
Loyalty & Retention Programs
• Establish loyalty tiers based on contract length, rewarding customers' commitment with exclusive features
• Introduce referral programs incentivizing users to refer other web3 startups
Custom Services / Personalization
• Provide white-glove onboarding for premium customers, enhancing user experience
• Offer personalized data report services as an upsell to larger web3 enterprises
Pricing Strategy
• Grant discounts for long-term commitments, encouraging customer retention
• Implement value-based pricing considering the unique value proposition offered to web3 companies
Customer Data & Insights
• Implement churn prediction in CRM, identifying at-risk contracts before renewal
• Utilize customer usage data to inform upsell opportunities and loyalty program enhancements
Referral Incentives
• Provide a 15% discount on next month's subscription to the referrer
• Offer an exclusive bonus guide on 'Leveraging Web3 for Business Growth' to referees
Shareable Assets
• Craft ready-to-share social posts elucidating the benefits of using Chainman
• Develop stylish referral e-cards that customers can share with their network
Timing & Triggers
• Ask for referrals after customers have successfully completed their first campaign using Chainman
• Automate email prompts for referrals after customer feedback or significant milestones
Client Success Stories
• Regularly collect and promote testimonials from successful users
• Feature success stories in newsletters and on the Chainman website
Referral Contests / Recognition
• Roll out bi-monthly contests with rewards, like Chainman Premium for 3 months
• Recognize top referrers via social media shoutouts and website feature
Partner / Affiliate Programs
• Establish partner programs with related web3 service providers
• Develop affiliate tracking systems within Hubspot CRM
Thank-You Experience
• Send personalized thank-you gifts to top referrers
• Share handwritten notes of appreciation to frequent referrers