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Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Mid to large B2B organization in finance, hospitality/real estate, industrials, and FMCG that require strategic brand identity services.

Audience Type

  • B2B
  • Mid to large businesses in finance, hospitality/real estate, industrials, FMCG.

Industries (if B2B)

  • Finance
  • Hospitality/Real Estate
  • Industrials
  • FMCG

Needs – Primary Buying Considerations

  • Expertise in strategic brand identity.
  • Desire to establish a unique and recognisable brand.

Demographics

  • Business Size: Mid to Large.

Psychographics

  • Seeking to improve or define their brand identity.
  • Value a proven methodology for the brand-building process.
  • Pain Points: Outdated image, lack of brand differentiation.
  • Buying Behavior: Prefers a customized, strategic approach.
  • Decision-Making Roles:
  • Primary Decision Maker: C-level executives
  • Secondary Decision Influencers: Marketing Managers
  • Support Roles: In-house creative or Brand teams

2. My Message to My Target Audience

Refined Elevator Pitch

  • Combind empowers mid-large B2B companies in finance, real estate, and manufacturing to standout in the crowd and become unignorable through our unique, Radical Work strategy. Unveil your distinct voice and inspire customer loyalty.

Understanding Their Pain Points

  • Struggling with outdated brand image or lack of differentiation
  • Being overshadowed in a saturated market
  • Frustration with trying to align their website with brand identity

Transformation

  • Clear, compelling, and unmissable brand identity
  • Renewed sense of corporate pride and increased customer trust
  • Boost in brand visibility and recognition leading to increased sales

Unique Selling Proposition (USP)

  • Innovative four-phase methodology: Identify, Define, Create, Measure
  • Over 11 years in the industry — proven, trusted expertise
  • Free brand audit to kickstart your brand's make-over

Brand Values & One-Liners

  • Unearth your unique voice, illuminate your path
  • From overlooked to unmissable — unleash your brand's power
  • Meticulous brand crafting to inspire customer loyalty

Tone

  • Combind communicates confidence, sophistication, and bold innovation. Our goal is to inspire, reassure and motivate clients in their brand transformation journey.

Hero Text Idea

  • Flag Text: Conquer your industry with Combind
  • Main Headline: Become unmissable with our bespoke branding solutions
  • Sub Headline: Uncover, craft, and illuminate your distinct brand voice to take center stage in the market. Start with a free audit now.
  • CTA: Start Your Transformation

3. The Media I Will Use to Reach my Target Market

Website

  • Continual optimization and update of visual elements to keep brand identity fresh
  • Measure effectiveness through key metrics like bounce rate and session duration

Social Media

  • Leverage LinkedIn for industry thought leadership and networking
  • Use Instagram for behind-the-scenes and process-driven visuals
  • Frequent update of company innovations on Twitter

Paid Advertising

  • Google Ads for targeted keyword search results
  • LinkedIn Ads targeting mid to large B2B organizations

Content Recommendations

  • Case studies highlighting successful client brand transformations
  • Blog posts about industry trends and insights in brand identity

Podcasts

  • Sponsor or get featured in industry-related podcasts like The Futur or HBR Ideacast

Directories

  • Listing on global and local B2B directories like Clutch.co or Sortlist

Publications

  • Freelance guest posts on industry magazines like AdAge or BrandingMag

Partnerships & Outreach

  • Collaborate with Organisations like the American Marketing Association for workshops

SEO and Content

  • Frequently update blog with SEO friendly content focusing on brand identity keywords

Offline and Local Media

  • Network at branding and marketing industry events

Online Events

  • Host webinars or virtual workshops on building effective brand identities

Online Networking

  • Engage in discussions on forums like Quora or Reddit in relevant categories

Cold Outreach

  • Personalized LinkedIn messages to marketing managers of target businesses
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Top 10 Branding Trends for 2022' eBook
  • 'Create a Winning Brand Identity' Guide
  • Brand Health Check Quiz

Tripwire Offer

  • Mini brand audit for $99
  • One-hour branding strategy consultation

Welcome Sequence

  • Welcome Email with an introduction
  • Follow-up email providing the lead magnet
  • Invite to book consultation or an offer on mini brand audit

Segmentation

  • Tag and segment leads by their industry (Finance, Hospitality/Real Estate, Industriels, FMCG)
  • Separate leads based on their responses in the Brand Health Check Quiz

Chatbot and Automation

  • Install a chatbot for immediate query response
  • Automate lead capture notifications to follow up promptly

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Custom CRM
  • Automation capabilities: Unknown
  • Recommended improvements: Evaluate possibilities for integrating a simpler CRM like HubSpot for better lead and pipeline management

Sales CRM

  • Current platform: Custom CRM
  • Pipeline tracking or handoff process: Needs to be defined
  • Recommended upgrades: Consider incorporating Pipedrive to easily track deals in different stages of the pipeline

Automated Follow-Ups

  • Types of automations: Post-opt-in email sequence for new leads, abandoned consultation booking reminders, re-engagement campaigns to warm leads
  • Frequency or triggers: Immediate welcome email after opt-in, reminder email after 24-48 hours of abandoned booking, re-engagement email after 30 days of inactivity

Newsletter

  • Frequency: Bi-weekly or monthly
  • Topics: Case studies, industry trends, insights into brand identity transformation
  • Segmentation: Prospects segmented by industry or level of buyer readiness

Retargeting & Ads

  • Platforms and goals: Google Ads for remarketing to visitors of the website, LinkedIn Lead Ads targeting B2B mid-large organizations in selected industries

Social Media and Content

  • Posting frequency: 2-3 times per week on LinkedIn, Instagram and Twitter
  • Content type: Industry insights, behind-the-scenes, client case studies

Webinars and Events

  • Suggested cadence: Monthly webinars on brand identity topics or quarterly workshops with partner organizations

Other Nurture Channels

  • Consider implementing a chatbot to automatically answer frequent queries and capture lead information
  • SMS reminders for upcoming webinars or events, if permitted by regional laws

3. Sales Conversion Strategy

Sales Process

  • Continue use of current sequential process: Initial Contact -> Discovery -> Proposal -> Engagement -> Kickoff
  • Friction Point: Offer interactive discovery workshop to deeply understand business challenges
  • Follow-up Automation: Use CRM for systematic follow-ups after proposal

Sales Assets

  • Create SOP for sales process, including follow-up schedules
  • Develop customizable proposal and pitch deck templates that highlight 'Radical Work' approach
  • Script initial conversation and common objection handling scenarios (like pricing and timeline)

Testimonials and Case Studies

  • Implement system to request testimonials after successful completion of project
  • Develop detailed case studies emphasizing process and results for finance, hospitality and manufacturing sectors
  • Display testimonials and case studies on website and in proposals

Conversion Rate Insights

  • Use CRM to track lead to customer conversion rates
  • Aim to improve conversion by 20% within the first quarter by addressing identified friction points and broader sales strategy

Urgency and Offers

  • Implement 'Limited Slots' strategy emphasizing service exclusivity
  • Offer time-sensitive discounts on extended partnerships
  • Set up early-bird incentives for new service offerings

Guarantees and Risk Reversal

  • Offer satisfaction guarantee: if client is not satisfied after the 'Define' phase, partial fee refund
  • Showcase consistent past successes to boost trust and confidence

Shock and Awe

  • Send personalized gift (like branded notebook) after first discovery session
  • Offer a surprise service upgrade for long-term clients
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a comprehensive welcome kit outlining Combind's 4-phase methodology.
  • Schedule an interactive video call for an initial brand assessment and roadmap planning.

Communication Cadence

  • Bi-weekly project update emails highlighting progress, next steps, and room for client feedback.
  • Monthly video calls with the design team for detailed project discussions.

Client Education

  • Create a 'Brand Academy' section on the website featuring educational content about branding.
  • Send mini guides or industry updates quarterly to keep clients informed about the latest branding trends.

Personalized Touches

  • Send a branded welcome gift (like a custom notebook or desk art) after contract signing.
  • Celebrate project milestones with a virtual toast or small surprise delivery.
  • Personalized birthday messages or business anniversary congratulations for key contacts.

Visuals and Documentation

  • Digital brand evolution reports showcasing before and after.
  • Provide password-protected online access to all brand assets and documentation for each client.

Feedback and Proactive Support

  • Introduce a quarterly satisfaction survey to gather feedback and suggestions.
  • Establish a dedicated communication channel for clients to report issues or ask questions.
  • Form a rapid response team to tackle any client-reported issues swiftly.

Guarantee or Promise

  • Promise a unique brand identity that aligns with the client's vision or a round of revisions.
  • Guarantee deliverable submission within estimated timelines.

Operational Excellence

  • Maintain strict punctuality for meetings and deliverables.
  • Keep online project management tool updated at all times for transparency.
  • Uphold a professional yet approachable communication standard.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer incentives for long-term contracts (e.g., discount on a yearly contract)

Upsells & Cross-Sells

  • Offering add-on services like social media strategy execution or website development
  • Cross-sell digital marketing services

Bundling & Packaging

  • Bundle services into packages (e.g., basic and premium brand development packages)

Loyalty & Retention Programs

  • Offer a brand re-audit or strategy refresh at discounted rates for repeat customers

Custom Services and Personalization

  • Offer special 'White-Glove' service tier for large businesses with unique needs

Pricing Strategy

  • Implement a value-based pricing model based on client's size and complexity of project
  • Offer discounts or incentive pricing for customers who engage in multiple projects

Customer Data and Insights

  • Track customer behaviors and preferences using CRM to identify upselling opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 5% discount on the next project for every successful referral
  • Provide a free brand audit for the referee's business

Shareable Assets

  • Design referral cards including a brief about the services and benefits
  • Create and distribute a shareable email template explaining the referral process

Timing and Triggers

  • Ask for referrals after completion of a successful project
  • Train staff to introduce the referral program during client meetings

Client Success Stories

  • Share testimonials and success stories on the website and social media platforms
  • Encourage clients to share their success stories as part of the referral process

Partner or Affiliate Programs

  • Develop partner programs with businesses in closely aligned industries
  • Establish an affiliate program with a tracking and reward system

Thank-You Experience

  • Send personalized thank-you notes to clients providing successful referrals
  • Publicly acknowledge and appreciate top referrers on social media platforms

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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