Primary Target Market Summary

• Homeowners and business owners seeking to increase energy efficiency, reduce energy bills, and engage in sustainable practices.

Audience Type

• B2C
• Homeowners, Small to Medium Business Owners

Needs – Primary Buying Considerations

• Customization of solutions
• Potential Savings on energy bills
• Increased energy independence
• Ethical commitment to Sustainability

Demographics

• Age Range: 25-65+
• Gender: Both
• Geography: Australia
• Income Level: Mid to High
• Profession: Homeowners and Business Owners

Psychographics

• Lifestyle: Environmentally conscious, value independence
• What they value: Sustainability, cost savings, customized solutions
• Pain Points: High energy bills, inefficient energy use, desire for sustainable practices
• Buying Behavior: Seeking expert guidance, quality products, and local service

Refined Elevator Pitch

• Coast Wide Energy empowers homeowners and business owners with the freedom of energy independence through customised energy solutions. We make your transition smooth and sustainable, letting you enjoy lower utility bills and contribute to a cleaner future.

Understanding Their Pain Points

• High energy bills and dependence on traditional energy sources
• They are subject to rate hikes and power outages
• They lack customized energy solutions that meet their unique needs

Transformation

• Achieving energy independence and sustainability
• Feeling secure and proud of their contribution to the environment
• Experiencing lower energy bills and enhanced power reliability

Unique Selling Proposition (USP)

• Expertise in solar technology and custom energy solutions
• Proven track record of reliability and performance
• Superior bespoke solutions, enhanced by quality products and localized services

Brand Values & One-Liners

• "Empowering Sustainable Futures"
• "Harness the Sun's Power"
• "Transforming Energy, Transforming Lives"
• "Sustainable Energy for a Bright Future"
• "Reliable, Efficient, Renewable: the Coast Wide Promise"

Tone

• Our brand communicates trust, expertise, and passion. We aspire to make our customers feel empowered, secure, and at the forefront of sustainable change.

Hero Text Idea

• Flag Text: Powering Australia
• Main Headline: Unleash Your Energy Independence
• Sub Headline: With our tailored solar solutions, enjoy lower bills and contribute to a sustainable future.
• CTA: Start Your Solar Journey Today

Website

• Track key conversions such as 'Contact Us' form submissions, 'Get a Quote' requests, and eBook downloads.
• Optimize for mobile as majority of the target audience likely use smartphones for online access.

Social Media

• Focus on Facebook and LinkedIn due to their focus on older audiences and B2B features respectively.
• Post 3-4 times weekly; content can include customer testimonials, tips on saving energy, and company news.

Paid Advertising

• Google Ads for search-based advertising, targeting keywords related to solar energy solutions.
• Twitter and LinkedIn for paid social ads targeting professionals and business owners.

Content Recommendations

• Blogs on energy conservation, benefits of solar energy, and how-to guides on using and maintaining solar equipment.

Podcasts

• Appear on industry podcasts such as 'The Energy Gang' and 'Clean Energy Gurus'.

Directories

• List on industry directories such as Solar Quotes and Clean Energy Council.

Publications

• Feature in publications such as 'Solar Choice', 'EcoGeneration', and 'Renew Economy'.

Partnerships & Outreach

• Partner with local businesses, community organizations and relevant influencers for referral programs or joint promotions.

SEO and Content

• Blog regularly on topics around solar energy, energy conservation and sustainability; optimize for relevant keywords.

Offline and Local Media

• Sponsor local events, offer workshops/seminars on solar power, and distribute flyers in local communities.

Online Events

• Conduct webinars focusing on the benefits of solar energy and how customers can transition smoothly.

Online Networking

• Join online forums and communities such as 'Whirlpool Forums', 'Reddit - Solar & Wind', 'Solar Panel Talk'.

Cold Outreach

• Target homeowners and businesses through LinkedIn and email outreach, offering free consultations or energy audits.