Talk to Our Team

Clever essen d.o.o.

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Download as PDFClaim your Bonus Call
Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Clever essen d.o.o. primarily targets health-conscious, busy women aged 40+ who aspire to lose dangerous belly fat and can afford a personalized diet plan.

Audience Type

  • B2C
  • Working mothers, professionally successful women

Needs – Primary Buying Considerations

  • Personalized meal planning
  • Regular diet assistance
  • Practicality - easy implementation into a busy lifestyle
  • Support and guidance
  • Disease prevention

Demographics

  • Age Range: 40-50+
  • Gender: Female
  • Geography: Croatia
  • Income Level: Net €3000/month or more
  • Profession: Career-oriented women with high-demand jobs

Psychographics

  • Lifestyle: Busy, often can't maintain regular exercise and cooking, responsible roles in family and work
  • What they value: Health, convenience, personalised service, family wellbeing
  • Pain Points: Inadequate time for meal planning, belly fat concerns, health risks associated with age and weight
  • Buying Behavior: Appreciates quality and personalisation over price, susceptible to health-focused product offerings

Decision-Making Roles

  • Primary Decision Maker: The individual consumer herself (women 40+)

2. My Message to My Target Audience

Refined Elevator Pitch

  • Clever essen d.o.o. provides women after 40 with the means to lose dangerous belly fat through personalized protein-rich meal plans, so they can feel healthier, energetic, and prevent diseases.

Understanding Their Pain Points

  • Struggling with belly fat bloating and feeling unhealthy
  • Busy with no time for healthy cooking or regular workouts
  • Desiring a healthy lifestyle but finding it hard to achieve with current commitments

Transformation

  • A healthier and more energetic life with reduced belly fat
  • Feeling of wellbeing and confidence in their body
  • Balanced lifestyle with nutritious meals fitting into their routines

Unique Selling Proposition (USP)

  • Personalized protein-rich meal plans tailored to individual's preferences
  • Comprehensive guide includes eating out tips, shopping lists, and family adaptations
  • Dedicated 1:1 support and money-back guarantee to ensure satisfaction

Brand Values & One-Liners

  • 'Unlock a healthier you with personalized nutrition'
  • 'Embrace the promise of health, energy, and confidence'
  • 'We are with you in your journey towards a healthier lifestyle'

Tone

  • Our brand tone is supportive, empathetic, and resolute. We aim to empower our clients to take control of their health and make informed nutritional choices.

Hero Text Idea

  • Flag Text: 'Personalized Nutrition - Croatia'
  • Main Headline: 'Shed unhealthy belly fat with ease.'
  • Sub Headline: 'Personalized meal plans tailored to your preferences. Feel healthier, more energetic, and fall in love with your body again.'
  • CTA: 'Unlock your journey towards a healthier you.'

3. The Media I Will Use to Reach my Target Market

Website

  • Continue to utilize Wordpress for cost-effectiveness and flexibility
  • Ensure site is optimized for mobile, as busy professionals will likely access on-the-go
  • Implement Google Analytics to track conversions and visitor behavior

Social Media

  • Instagram: Daily posts about meal plans, success stories, and health tips; Weekly IGTV for deeper content (recipe demos, Q&As)
  • Facebook: Twice-weekly posts to share longer-form content and direct traffic to website

Paid Advertising

  • Facebook and Instagram Ad Campaigns for added visibility
  • Google Ads targeting health-conscious women, aged 40+ searching for meal plans and dietary advice

Content Recommendations

  • Blog Posts: '5 Quick Recipes for a Protein-rich Diet', 'How to Lose Belly Fat Post-40'
  • Youtube Videos: cooking demos, client testimonials, health tips

Directories

  • Listing on wellness directories (e.g., Wellbees HR)
  • Local Online Directories: Croatia's Business Directory

Publications

  • Featured pieces in 'Pročitajme' and 'Zdrava Krava'

Partnerships & Outreach

  • Partner with gyms and yoga studios for referral programs
  • Engage with local health & wellness influencers for promotional posts

SEO and Content

  • Targeted keyword phrases such as 'Personalized meal plans', 'Croatia meal planning', 'Belly fat loss program'
  • Regularly updated blog for organic SEO boost

Offline and Local Media

  • Distribute flyers at local gyms, yoga studios, and health stores
  • Sponsor local health and wellness events

Online Networking

  • Engage in health and fitness Facebook groups and forums
  • Join discussions on platforms like 'ZdravKorisnik'

Cold Outreach

  • Develop a targeted email campaign for the existing email list to reignite interest
  • Reach out to health and wellness bloggers for features
During (Lead)

1. My Lead Capture System

Lead Magnet

  • '7 Craving Killers to Combat Belly Fat': A Digital Guide
  • '5-Day Protein Power Meal Plan': A mini version of the meal plan
  • Quiz: 'What's Your Belly Fat Busting Personality?'

Tripwire Offer

  • Discounted 1-Week Express Meal Plan
  • Protein-Rich Recipe eBook at a nominal price

Welcome Sequence

  • Day 0: Welcome mail with Lead Magnet
  • Day 2: Testimonial / Success story
  • Day 4: Free tip or advice mail (value addition)
  • Day 7: Introduction to paid 4-week program

Segmentation

  • New Leads (Entered email but not booked free meal)
  • Engaged (Booked the free meal, not purchased the 4-week program)
  • Customer (purchased the 4-week program)

Chatbot and Automation

  • Install a Chatbot to capture leads on-site
  • Use automation to segment leads based on their activities
  • Automate follow-up mails based on segmentation

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Not specified (Non-listed CRM)
  • Automation capabilities: Not specified, assumed rudimentary
  • Recommended improvements: Consider Hubspot CRM for holistic lead management capabilities that fits budget constraints

Sales CRM

  • Current platform: Not specified (assumed same as Marketing CRM)
  • Pipeline tracking or handoff process: Use Hubspot's pipeline tracking
  • Recommended upgrades: Possibly not required, review after Hubspot implementation

Automated Follow-Ups

  • Post-opt-in: Send a series of emails highlighting benefits, usage tips, and customer successes
  • Frequency: Automated emails should be sent 1 day, 3 days, and 7 days after opt-in

Newsletter

  • Frequency: Bi-weekly newsletters to maintain engagement
  • Topics: Success stories, new recipes, health tips, company updates, promotional offers
  • Segmentation: Divide list into segments. Tailor content for new leads, engaged users, and customers

Retargeting & Ads

  • Google Ads and Facebook Ads for retargeting past visitors
  • Instagram Lead Ads for generating new leads from the platform

Social Media and Content

  • Posting frequency: Daily posts on Instagram, twice-weekly posts on Facebook
  • Content type: User-success stories, relevant health news, quick tips, meal pictures

Webinars and Events

  • Suggested cadence: Monthly webinars on relevant topics like "Healthy eating for busy women", "Coping with 'mid-life' health issues"

Other Nurture Channels

  • WhatsApp: Periodic personalized follow-up messages
  • Mobile automation: Consider exploring mobile automation platforms like Twilio
  • Reactivation sequences: Implement a reactivation email series for inactive leads

3. Sales Conversion Strategy

Sales Process

  • Collect information about the customer's dietary preferences and health goals during the initial email follow-up.
  • Share a detailed example of your 4-week program to allow the customer a taste of the personalized service.
  • To close the sale, offer a one-off discount on the first paid meal plan following the free 7-day plan.

Sales Assets

  • Develop a detailed script for the initial follow-up email that delivers the 7-day meal plan.
  • Create a sales proposal for the 4-week program showcasing its benefits, past successes and what to expect.

Testimonials and Case Studies

  • Reach out to past customers and request testimonials.
  • Highlight these testimonials on social media and the website.

Conversion Rate Insights

  • Use Google Analytics to track conversion rates from the website.
  • Focus on improving the conversion rate from initial email sign-ups to the 4-week paid program.

Urgency and Offers

  • Offer seasonal discounts related to events (New Year’s resolution, summer bikini body).
  • Provide limited-time offers to re-engage inactive email subscribers.

Guarantees and Risk Reversal

  • Highlight the money-back guarantee in your proposal to reassure customers.
  • Develop an FAQ section on the website that addresses potential objections and concerns.
  • Offer a free consultation call to assuage any potential fears or misconceptions.

Shock and Awe

  • Surprise customers with unexpected free advice, meal plans or discounts via email.
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with personal introductory video from the dietitian
  • Access to a printable welcome kit with diet plan overview
  • Quick-start guide to facilitate easy access and usage of key features
  • Scheduled orientation call to establish preferences and constraints

Communication Cadence

  • Weekly check-in emails with tips and inspiration
  • Monthly video calls for extended support and adjustments
  • Instant chat availability for urgent queries or concerns
  • Regular updates via email on meal plan changes, offers, or general information

Client Education

  • Online 'Nutrition Academy' featuring bite-sized training videos and guides
  • FAQ section in the customer portal, frequently updated
  • Bi-weekly webinars discussing common diet challenges and solutions
  • Blog posts sharing latest trends, scientific research, and success stories

Personalized Touches

  • Birthday cards with special discount coupons
  • Achievement badges earned through consistency, visible in customer portal
  • Personalized anniversary video message celebrating client's journey
  • Occasionally a surprise delivery of a sample protein-rich ready meal

Visuals and Documentation

  • Before and after photos shared with client's consent
  • Detailed monthly progress reports and diet plan alterations
  • Access to a personalized online dashboard with performance metrics

Feedback and Proactive Support

  • Integrated feedback system in customer portal
  • Prompt resolution of issues or concerns
  • Regular automation-triggered surveys to gauge satisfaction and garner suggestions

Guarantee or Promise

  • Money-back guarantee if no satisfactory progress in 4 weeks
  • 'Love it or step away' policy. Client can pause or cancel subscription anytime.

Operational Excellence

  • Clear communication on all platform interfaces
  • Flexibility in scheduling and rescheduling video call sessions
  • Punctuality in sending out updates and reminders
  • Strict adherence to presented diet plans and meal schedules

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer optional monthly auto-renewal for meal plans to ensure continuity
  • Provide an incentive for annual commitment with a slight discount (e.g., pay for 10 months, get 12)

Upsells & Cross-Sells

  • Introduce supplementary 1:1 diet coaching as an upsell
  • Cross-sell weight management webinars or workshops

Bundling & Packaging

  • Offer tiered meal plans: basic, premium (with more personalization), and platinum (with additional coaching sessions)

Loyalty & Retention Programs

  • Introduce a referral program: for every successful referral, offer a discount on the next meal plan
  • Regular clients receive every 5th meal plan at a significant discount

Custom Services and Personalization

  • For premium and platinum packages, offer advanced personalization including allergies, dietary preferences, and more

Pricing Strategy

  • For long-term commitment, offer attractive discounts
  • Implement value-based pricing — show customers the true value of personalized services

Customer Data and Insights

  • Invest in a good CRM to track customer behavior, engagement, and churn
  • Regularly analyze data to identify up-sell and retention opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • 10% discount on next purchase for both referrer and referee
  • Free half-hour nutrition consultation for successful referrals

Shareable Assets

  • Customized referral link for tracking purposes
  • Email template and social media posts for easy sharing

Timing and Triggers

  • Email reminder for referral program following completion of 4-week program
  • Pop-up notification on the website after a successful purchase with a request to refer a friend

Client Success Stories

  • Email requests for testimonials two weeks post successful completion of a program
  • Share testimonials on social media platforms and newsletter

Referral Contests

  • Quarterly referral contest: highest referrer gets an extra 1:1 coaching session

Partner or Affiliate Programs

  • Partner with local gyms and yoga centers for mutual referral programs

Thank-You Experience

  • Surprise discount coupons for top referrers
  • Public recognition on social media for top referrers

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call