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ClarityFirst Marketing

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Ideal customer is a small to mid-sized business leader who lacks a cohesive marketing plan and needs clarity to move the business forward effectively.

Audience Type

  • B2B
  • Main customer segments: Founders, CEOs, Marketing Directors

Industries (if B2B)

  • Professional services
  • Home services
  • Consulting firms
  • Financial services
  • Local/regional B2B companies

Needs – Primary Buying Considerations

  • Need a clear, actionable marketing plan
  • Value clarity and long-term systems
  • Desire quality over gimmicks

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: United States
  • Income Level: Companies with revenue of $2M–$20M
  • Profession: Founders, CEOs, Marketing Directors
  • Business Size: Small to mid-sized businesses

Psychographics

  • Lifestyle: Overextended, often wearing multiple hats
  • What they value: Strategic thinking and accountability
  • Pain Points: Misalignment across teams on company message, unpredictable growth
  • Buying Behavior: Seek trusted guidance to simplify and bring momentum to their marketing efforts
  • Decision-Making Roles:
  • Primary Decision Maker: CEOs or Founders
  • Secondary Decision Influencers: Marketing Directors
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • ClarityFirst Marketing offers small to middle-sized business leaders a clear and executable marketing strategy, the Story-to-Strategy Blueprint. It provides core messaging and strategic planning, enabling companies to align their team and move their business forward, with marketing clarity.

Understanding Their Pain Points

  • Misalignment within teams about the company's core message and offerings
  • Existing reactive or scattered marketing efforts
  • Struggled with agencies or freelancers due to lack of strategy and inconsistent execution

Transformation

  • A clear marketing message understood by the whole team
  • A straightforward, actionable, and sustainable marketing plan
  • Consistent growth without the pressure of continuous marketing sprints

Unique Selling Proposition (USP)

  • A combination of expertise in both messaging and strategic marketing planning
  • Driving transformation with Story-to-Strategy Blueprint
  • Solving the two crucial questions, 'what should we do?' and 'what do we say?' in a single go

Brand Values & One-Liners

  • Clarity Always Wins.
  • Know what to say, know what to do.
  • Confidence in your message, clarity in your plan.

Tone

  • ClarityFirst Marketing maintains a confident and clear tone, manifesting expertise and candor. We project our belief in the power of simplified, strategic marketing, making clients feel guided and empowered.

Hero Text Idea

  • Flag Text: United States
  • Main Headline: Clarity in Marketing, Growth in Business
  • Sub Headline: Stop guessing. Start executing a clear, effective marketing plan designed with your team's input.
  • CTA: Schedule Your 30-Minute Consultation Now.

3. The Media I Will Use to Reach my Target Market

Website

  • Improve website's SEO using Wordpress SEO tools
  • Regularly update the website with new customer success stories
  • Leverage Google Analytics to track website activity and user engagement

Social Media

  • Prioritize LinkedIn for its B2B focus, post 3-4 times a week with strategic insights, client testimonials, and results
  • Consider a business Instagram account to share glimpses of work life, team culture, and visual content, post 2-3 times a week

Paid Advertising

  • Run LinkedIn sponsored content targeting decision-makers in specific industries
  • Google AdWords targeting keywords related to marketing strategy services

Content Recommendations

  • Publish weekly blog posts tackling common marketing challenges in target industries
  • Share client case studies highlighting the impact of a clear, well-structured marketing plan

Podcasts

  • Consider starting a podcast called 'Marketing Clarity' to share marketing insights and interview industry leaders
  • Seek guest appearances on B2B-focused podcasts such as 'B2B Growth Show' and 'Masters of Scale'

Directories

  • Ensure listing on B2B service directories like Clutch.co and UpCity
  • Get listed on local business directories for increased local visibility

Publications

  • Contribute articles or thought leadership pieces to B2B-focused publications like Forbes, Entrepreneur, Inc. Magazine
  • Regularly contribute to industry-specific journals and online forums

Partnerships & Outreach

  • Partner with local chambers of commerce to offer workshops to member businesses
  • Reach out to business coaching and consultancy firms for partnership opportunities

SEO and Content

  • Regularly produce SEO-optimized content targeting keywords related to marketing strategy and planning
  • Update old blog posts with new data, insights, and SEO keywords

Offline and Local Media

  • Sponsor local business events to gain visibility among local businesses
  • Participate in local trade shows, networking events, and business forums

Online Events

  • Host monthly webinars addressing common marketing challenges of target customer industries
  • Participate as a speaker in virtual industry events and conferences

Online Networking

  • Participate in LinkedIn groups and industry specific forums to share insights and create awareness
  • Be active on Quora answering questions related to marketing strategy and planning

Cold Outreach

  • Use LinkedIn InMail for reaching out to specific high-value prospects
  • Utilize email marketing to nurture relationships with existing clients and engage prospective clients.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '5 Reasons Why Your Marketing Lacks Clarity' eBook
  • Marketing clarity self-audit checklist
  • Sample 90-day marketing blueprint as a preview of the offering

Tripwire Offer

  • One-hour strategic consultation at a discounted rate
  • Marketing message review and actionable recommendations

Welcome Sequence

  • Email 1: Deliver lead magnet and establish the brand
  • Email 2: Share client success stories and introduce the Story-to-Strategy Blueprint
  • Email 3: Offer the Tripwire consultation

Segmentation

  • Segment leads by industry and role (CEO/Founder, Marketing Director)
  • Tag leads that engage with high-intent (like scheduling a consultation or interacting on LinkedIn)

Chatbot and Automation

  • Integrate a chatbot on the website to guide visitor inquiries
  • Automate lead capturing on LinkedIn using tools like Dux-soup
  • Leverage GoHighLevel to automate email follow-ups.

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Email marketing, website chatbot, sales funnels
  • Recommended improvements: Leverage automation for personalized follow-ups based on segmentation

Sales CRM

  • Current platform: GoHighLevel
  • Pipeline tracking or handoff process: Track lead progress through the sales pipeline, automate follow-ups based on stages
  • Recommended upgrades: Fully utilize CRM's tracking and automation capabilities for efficient lead nurturing

Automated Follow-Ups

  • Types of automations: Welcome email sequence post-opt-in, automatic booking follow-ups, re-engagement emails for inactive leads
  • Frequency or triggers: Immediate welcome email upon opt-in, follow-up depending on the lead activity or inactivity

Newsletter

  • Frequency: Monthly
  • Topics or content pillars: Industry insights, trends, ClarityFirst success stories, marketing tips
  • Segmentation: Segregate based on industry and role (CEO/Founder, Marketing Director)

Retargeting & Ads

  • Platforms and goals: LinkedIn Ads for B2B lead gen, Google AdWords for visibility

Social Media and Content

  • Posting frequency: LinkedIn (3-4 posts/week), Instagram (2-3 posts/week)
  • Content type or campaign focus: Insightful posts, customer testimonials, result showcases, behind-the-scenes

Webinars and Events

  • Suggested cadence or purpose: Monthly webinars addressing common marketing challenges of target customer industries

Other Nurture Channels

  • Chatbot on the website for visitor inquiries, automated LinkedIn lead capturing with Dux-soup

3. Sales Conversion Strategy

Sales Process

  • Continue with the initial 30-minute consultation to gauge client fit.
  • During the call, walk prospects through the Story-to-Strategy Blueprint process.
  • Use a trust builder statement emphasizing results already achieved for existing clients.

Sales Assets

  • Develop scripts for the initial consultation call highlighting your USP, proven results, and what they can expect.
  • Design an SOP to streamline the follow-up process after the call.
  • Create a visually appealing, easy-to-understand proposal template.

Testimonials and Case Studies

  • Collect testimonials after project completion or when a significant result is achieved.
  • Feature testimonials prominently on the website and in sales proposals.
  • Develop detailed case studies to showcase the effectiveness of the marketing plan creation process.

Conversion Rate Insights

  • Use the CRM to track conversion rates from consultation calls to closed deals.
  • Regularly analyze conversion data and experiment with different approaches on sales calls to see what works best.

Urgency and Offers

  • Highlight the cost and consequences of not having a cohesive, effective marketing plan to create urgency.
  • Offer a limited-time discount or bonus service to new clients who sign up within a certain timeframe.

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee: if they aren't happy after the initial strategy session, offer a refund.

Shock and Awe

  • Send a thank you email with a small e-gift (like an eBook or guide) after the consultation call.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Deliver a personalized welcome email summarising Story-to-Strategy Blueprint and what to expect next.
  • Conduct a kickoff call to discuss initial queries, and to set expectations and timelines.
  • Provide a digital welcome kit with essential resources, like brand message guide, 90-day marketing playbook, website draft.

Communication Cadence

  • Follow a weekly communication schedule, updating progress and next steps via email.
  • Schedule a mid-plan review call to discuss any adjustments or changes.
  • Use texts for sending urgent updates or reminders.

Client Education

  • Offer access to a client exclusive area on the website containing guides, FAQs, and training videos.
  • Host monthly webinars discussing common marketing challenges and their solutions.

Personalized Touches

  • Send a handwritten ‘Thank You’ note post-purchase, expressing appreciation for their choice of ClarityFirst.
  • Recognize major milestones in the 90-day plan with a congratulatory email or a small token of appreciation.
  • Birthday greetings to main decision maker with a small gift, like a book on marketing strategy.

Visuals and Documentation

  • Share before and after strategy briefs showing tangible impacts.
  • Provide a final PDF recap of a 90-day plan upon completion.
  • Regularly update case studies showcasing the success stories of previous clients.

Feedback and Proactive Support

  • Request feedback after completing each phase of the Blueprint.
  • Proactively check in if there seems to be a roadblock or delay, offering support.
  • Resolve any issues according to priority, following a clear response timeline.

Guarantee or Promise

  • Guarantee 48-hour email response time policy.
  • Promise of refining marketing plan till it aligns completely with the client’s expectations.
  • Offer a 'Love it or Leave it' policy in the first month.

Operational Excellence

  • Maintain punctuality for all scheduled calls and sessions.
  • Ensure that all communication adheres to ClarityFirst’s standards of clarity and simplicity.
  • Keep schedules flexible to accommodate for different time zones or client’s availability.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer 6-month or annual follow-up strategic consulting sessions for continuous plan refinement

Upsells & Cross-Sells

  • Launch a content audit service as an upsell, checking how well current materials align with the new strategic plan
  • Consider cross-selling a retainer-based service to consistently align new campaigns and efforts with the defined strategy

Bundling & Packaging

  • Create a more comprehensive package bundling the Blueprint service with quarterly follow-up sessions

Loyalty & Retention Programs

  • Create a membership program providing access to exclusive content, webinars, and group sessions

Custom Services and Personalization

  • Introduce a premium tier including more hands-on support, such as copywriting or campaign management

Pricing Strategy

  • Offer incentives for longer-term contracts such as discounted pricing or additional bonuses
  • Implement a value-based pricing approach for premium tier offerings

Customer Data and Insights

  • Leverage GoHighLevel CRM to monitor customer behavior and engagement to identify opportunities and thwart churn

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Cash bonuses for successful referrals in the form of discounts on future sessions.
  • Special features or reports for referees who become clients.

Shareable Assets

  • Pre-written LinkedIn posts highlighting the benefits of Story-to-Strategy Blueprint.
  • Personalized referral emails – just add the referee's email address and send.
  • A referral-specific landing page on the ClarityFirst website.

Timing and Triggers

  • Ask for referrals after delivering the Story-to-Strategy Blueprint.
  • Introduce the referral program in the final follow-up email.
  • Utilize GoHighLevel CRM to automate these messages.

Client Success Stories

  • Collect video testimonials after each successful Blueprint session.
  • Share these testimonials on the website and social media, tagging the clients (with their permission).

Partner or Affiliate Programs

  • Create strategic partnerships with complementary businesses to offer Story-to-Strategy Blueprint at a discount.

Thank-You Experience

  • Top referrers get a free 30-minute consult or check-up session.
  • Personally thank each referrer with a handwritten note and a gift (book, shirt, etc.).

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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