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chretien.online

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • The ideal audience for chretien.online consists of committed Christians, predominantly young adults and adults looking for deeper meaning and spiritual growth through biblically based teachings and discipleship.

Audience Type

  • B2C
  • Key customer segments: Young adults, adults, Christian believers, individuals interested in spiritual growth and personal development

Needs - Primary Buying Considerations

  • Biblical and practical teachings for everyday life
  • Accessible, simple tools for spiritual growth
  • Community interaction and personalized pastoral support

Demographics

  • Age Range: 18-60
  • Gender: Mixed
  • Geography: Unspecified, inferred to be global with possible focus on French-speaking regions due to website language
  • Income Level: Moderate to average
  • Profession: Broad but includes employees, self-employed, association leader, student, pastor

Psychographics

  • Lifestyle: Deeply committed to Christian faith
  • What they value: Authenticity, Spiritual growth and transformation, Community
  • Pain Points: Need for practical and accessible spiritual tools and teachings
  • Buying Behavior: Discerning, values testimonies from other disciples
  • Decision-Making Roles: Personal decision, based on offered content and perceived benefit

Business Size (Optional. Only include in ouptput if B2B Audience)

  • N/A

Secondary Target Market (only if applicable)

  • Leaders of very small Christian businesses/associations, seeking training and development resources

2. My Message to My Target Audience

Refined Elevator Pitch

  • Chretien.online provides Christians searching for meaning with solid biblical foundations through clear, accessible teachings, so they can grow and fulfill their mission as disciples of Christ.

Understanding Their Pain Points

  • Feeling lost in their spiritual journey
  • Struggling with maintaining consistent growth as a disciple
  • Lack of practical and simple biblical teaching tools

Transformation

  • Strengthened Christian life foundations
  • Growth and fulfillment as disciples of Christ
  • Achievement of personal and spiritual transformation

Unique Selling Proposition (USP)

  • Practical teaching and support from an experienced pastor
  • Content enriched by user testimonials
  • Bonus content offerings including free gifts, PDF guides, and tools

Brand Values & One-Liners

  • "Solidify your faith on strong biblical foundations"
  • "Join a community of committed Christians"
  • "Experience personal growth and spiritual transformation"

Tone

  • Chretien.online personifies a patient, guiding friend, prioritizing practical application of biblical teachings. It's a supportive, authentic, and transformative brand, inspiring disciples of Christ towards their mission.

Hero Text Idea

  • Flag Text: "Building Disciples Worldwide"
  • Main Headline: "Strengthen Your Foundations as a Disciple of Christ"
  • Sub Headline: "Join us for practical teachings and tools that lead to personal and spiritual growth. Become a fulfilled disciple, ready to fulfill your mission."
  • CTA: "Begin Your Journey Now"

3. The Media I Will Use to Reach my Target Market

Website

  • Keep Wordpress as platform due to its flexibility and plugins
  • Track conversions such as form fill-outs, courses purchased, & email signups
  • Mobile-first design due to broad age range of audience

Social Media

  • Focus on Facebook and Instagram due to broad age demographic
  • Post 3 to 5 times per week
  • Share testimonies, teaching snippets, and event invites

Paid Advertising

  • Google Ads targeting keywords related to online Christian discipleship courses
  • Facebook Ads targeting individuals with interest in Christianity and life transformation

Content Recommendations

  • Blog posts explaining biblical concepts and practical disciple-making steps
  • Short teachings or mini-sermons on YouTube for visibility and engagement

Partnerships & Outreach

  • Collaborate with local churches and ministries for event partnerships
  • Cooperate with established Christian influencers for educational content creation

SEO and Content

  • Keyword-oriented blog strategy focusing on terms like 'Christian discipleship', 'online bible course'
  • Prioritize backlink building with relevant Christian/educational sites

Offline and Local Media

  • Sponsor local Christian events and gatherings
  • Use word-of-mouth promotion within the local faith community

Online Events

  • Monthly webinars featuring Franck Lechalupé discussing spiritual growth topics

Online Networking

  • Engage with members on Christian-based forums and Facebook groups

Directories

  • Enlist in Christian directories like churchfinder.com and christianbusinessnetwork.com

Cold Outreach

  • Email campaigns targeting churches and Christian organizations
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free PDF guide: 'The 8 areas of life to develop as a disciple'
  • Access to a Free webinar on 'Biblical foundations for a successful disciple'
  • Video series: 'Strengthening your Christian life'

Tripwire Offer

  • Introductory course on 'Understanding the Bible' for a small fee
  • Access to a private online support community with a small monthly subscription fee

Welcome Sequence

  • Series of emails providing insights into Christianity, training course benefits, and community engagement
  • Automated follow-ups triggered by the user's activity and engagement

Segmentation

  • Tagging based on spiritual interests, level of commitment, and courses subscribed for personalized emails
  • Categorization based on age, profession for specific content delivery

Chatbot and Automation

  • Chatbot to answer queries, guide users, and collect valuable data
  • Marketing automation for nurturing leads and converting them into customers
  • Integration with the current CRM for better user management

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Not listed
  • Automation capabilities: To be evaluated
  • Recommended improvements: Considering ActiveCampaign for its rich automation and content segmentation features.

Sales CRM

  • Current platform: Not specified
  • Pipeline tracking or handoff process: Not specified
  • Recommended upgrades: A starter CRM like HubSpot for small businesses (up to $30/month).

Automated Follow-Ups

  • Types of automations: Post-opt-in follow-up sequence, Course completion follow-up, Cart abandonment recovery emails
  • Frequency or triggers: Immediate on sign-up or abandonment, course completion

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Biblical teachings, Achievements of community members, Course updates
  • Segmentation: Based on audience interest and course subscription

Retargeting & Ads

  • Platforms and goals: Facebook retargeting for website visitors, Google Ads for keyword targeting related to Christian discipleship

Social Media and Content

  • Posting frequency: 3-5 times per week
  • Content type or campaign focus: Testimonials, Mini-teachings, Interactive posts

Webinars and Events

  • Suggested cadence: Monthly webinars, occasional specialized workshops

Other Nurture Channels

  • Chatbot: Use a tool like Tars for Website visitor interaction and lead qualification
  • SMS: Use an automation platform like Twilio for personalized reminders and interaction
  • WhatsApp: Use the WhatsApp API for personalized engagement with your audience

3. Sales Conversion Strategy

Sales Process

  • Define a clear sales process journey on the website
  • Remove friction points by simplifying course access and payment
  • Personalize follow-up emails with customer's name, purchased course, and relevant additional resources

Sales Assets

  • Create a step-by-step course purchase guide
  • Develop objection handling scripts focusing on course value, pastor's expertise and community benefits

Testimonials and Case Studies

  • Encourage customers to share their experiences after course completion
  • Showcase testimonials on course pages and promotional materials

Conversion Rate Insights

  • Utilize CRM to track conversion rates
  • Focus on improving conversion from email signups to course purchases

Urgency and Offers

  • Offer limited-time discounts or additional bonuses to first-time buyers
  • Leverage holidays and other seasonal events for promotional offers

Guarantees and Risk Reversal

  • Highlight the money-back satisfaction guarantee during the sales process
  • Assure prospective customers of their ability to engage with the pastor and community

Shock and Awe

  • Surprise new customers with unexpected bonus content
  • Send a welcome letter with a personalized note from the pastor
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with introduction by Pastor Franck Lechalupé
  • Immediate access to online training and resource guides
  • Clear next steps to engage with community and continue learning

Communication Cadence

  • Weekly newsletter with new content updates
  • Personalized emails for new courses based on user interests
  • Regular online community meet-ups

Client Education

  • Regularly updated blog with biblically based articles and teachings
  • FAQ section for quick answers to common concerns
  • Video tutorials on navigating and utilizing the website

Personalized Touches

  • Birthday and Christmas greetings to clients
  • Recognition of milestone achievements in discipleship journey
  • Small gifts or digital/printable resources on their faith anniversary

Visuals and Documentation

  • Before and after testimonials from successful disciples
  • Regular progress reports of individual spiritual journey

Feedback and Proactive Support

  • Regular surveys on client satisfaction and content preference
  • Dedicated customer support team to address concerns or questions
  • Efficient resolution through comments and direct contact

Guarantee or Promise

  • Satisfaction guarantee with risk-free course trials
  • Access to content for lifetime

Operational Excellence

  • Ensuring timely updates and tight-knit community interaction
  • Maintaining a respectful and supportive online environment

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce extended access to courses offering discounts for purchases of 6 or 12 month access.
  • Implement a recurring annual membership offering access to all of the online training courses.

Upsells & Cross-Sells

  • Offer advanced courses or specialized modules as upsells after completion of a foundational course.
  • Cross-sell spiritual growth resources, such as books or merchandise.

Bundling & Packaging

  • Develop tiered packages: Basic (one course), Advanced (multiple courses) and Premium (all courses + personalized pastoral support).

Loyalty & Retention Programs

  • Create a referral program: For each referral who purchases a course, the referrer receives a discount or gift.
  • Reward loyal students with exclusive content and benefits like free webinars or Q&A sessions with the pastor.

Custom Services and Personalization

  • Offer tailor-made discipleship training plans or targeted counseling based on an individual's specific spiritual needs.

Pricing Strategy

  • Offer discounts for long-term course access or annual members.
  • Variable pricing based on package level: Basic, Advanced, and Premium.

Customer Data and Insights

  • Leverage CRM insights to target repeat customers with personalized course recommendations.
  • Monitor customer course completion and engagement for opportunities to upsell or cross-sell.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 10% discount on next course for successful referrals
  • Gift a free bonus (PDF guide or tool) to referees on their first course purchase

Shareable Assets

  • Use WP Referral for referral links; users can easily share these with others
  • Provide pre-made social media posts that users and affiliates can share
  • Create a refer-a-friend email template that users can share

Timing and Triggers

  • Ask for referrals after completion of a course (satisfaction point)
  • Use automated emails to remind satisfied customers about the referral program

Client Success Stories

  • Regularly collect and share testimonials on social media, website and newsletters
  • Encourage users to share their own success stories with the hashtag #DisciplesOfChrist

Referral Contests

  • Run a quarterly 'Top Referrer Contest' with a free access to an upcoming course as a prize

Partner or Affiliate Programs

  • Create an affiliate program offering a commission on referred sales
  • Reach out to Christian bloggers and influencers for partnership opportunities

Thank-You Experience

  • Send a personalized thank-you email to each successful referrer
  • Publicly recognize top referrers on your social media channels

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