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Chosen Resumes, LLC

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Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

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  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Professionals at various career stages seeking to improve their career search through targeted and uniquely-branded resumes.

Audience Type

  • B2C

Needs – Primary Buying Considerations

  • Personalized career consultation
  • Expert resume review and advice
  • ATS-compliant, results-focused resumes
  • Confidence and clarity in career search

Demographics

  • Age Range: Early career to senior executives
  • Gender: All
  • Geography: United States
  • Income Level: Not specified
  • Profession: All, but open to collaborative relationships and trusting expert advice

Psychographics

  • Lifestyle: Professionals engaged in active job search
  • What they value: Expertise, clarity, and personalized service in their career search
  • Pain Points: Uncertainty in job search, crafting effective resumes, interview preparation
  • Buying Behavior: Ready to invest financially in their career progression

2. My Message to My Target Audience

Refined Elevator Pitch

  • Chosen Resumes provides professionals with a targeted, accomplishment-based resume through a personalized branding strategy, so they can overcome job search anxiety and empower their career transition.

Understanding Their Pain Points

  • A scattergun resume and LinkedIn profile failing to secure desired opportunities
  • Agonizing over how to best present skills and experience
  • Distress and uncertainty amidst the job search process

Transformation

  • Own a finely-tuned, results-focused resume that navigates ATS yet engages human readers
  • A newfound confidence for job interviews developed through self-understanding and storytelling
  • Stress-free and empowered control over their career trajectory

Unique Selling Proposition (USP)

  • Deep-dive discovery of strengths, skills, and career-advancing themes
  • A holistic understanding of one's career journey and its implication for future directions
  • Stand-out LinkedIn profiles that further enhance their professional story

Brand Values & One-Liners

  • 'Transforming your job search into a journey of empowerment'
  • 'Your career narrative, professionally crafted'
  • 'Resumes that resonate with bots and humans alike'

Tone

  • Chosen Resumes embodies a tone of empathy, professionalism, and empowerment, aiming to instill confidence in professionals during their career transition.

Hero Text Idea

  • Flag Text: 'United States'
  • Main Headline: 'Bringing out the best in your professional narrative'
  • Sub Headline: 'Uniquely branded resumes built to impress, driving success in your career transition and beyond'
  • CTA: 'Start Your Empowered Job Search Now'

3. The Media I Will Use to Reach my Target Market

Website

  • Continue use of current platform
  • Track 'Contact' conversions
  • Prioritize desktop experience, with mobile optimization

Social Media

  • LinkedIn: Share testimonials, resume tips, job hunting advice. Post 3-4 times a week.
  • Facebook: Share blog articles, how-to guides. Post 2-3 times a week.

Paid Advertising

  • LinkedIn: Targeted ads to professionals seeking job change
  • Google Ads: Focus on keywords related to resume services, career consultation

Content Recommendations

  • Blog topics: 'How to Ace Your Job Interview', 'Crafting a Compelling LinkedIn Profile', 'Navigating ATS with Your Resume'

Directories

  • Industry directories: Join Career Directors International, National Resume Writers' Association

SEO and Content

  • Utilize keywords related to resume services and career consultation in blog and site content
  • Create content around common pain points of target audience

Offline and Local Media

  • Sponsor local career fairs or job search workshops
  • Offer resume writing seminars at local community centers

Online Networking

  • Engage on professional forums on sites like Quora, targeting career advice sections
  • Actively participate in relevant LinkedIn groups

Partnerships & Outreach

  • Partner with local businesses for referral partnerships, especially professional development coaches
  • Offer speaking engagements at local career-focused events
During (Lead)

1. My Lead Capture System

Lead Magnet

  • '10 Secrets to a Job Search Power-Resume' interactive PDF guide
  • 'Master Your LinkedIn Profile' webinar
  • 'Resume Review Checklist' – A downloadable, self-assessment tool

Tripwire Offer

  • Initial resume review and strategy session at a discounted rate
  • Mini-service: LinkedIn headline and summary overhaul

Welcome Sequence

  • Email 1: Welcome and introduction
  • Email 2: Explains how Chosen Resumes operates
  • Email 3: Provides valuable career search tips
  • Email 4: Invitation to paid services

Segmentation

  • Tag leads based on industry and career level
  • Distinguish between job search stage (exploration vs. urgent)

Chatbot and Automation

  • Chatbot on site to guide visitors and gather email addresses
  • Automated email for post-service follow-up

CRM Improvements

  • Integrate CRM with website and email marketing tool for streamlined lead capture

2. My Lead Nurturing System

Marketing CRM

  • Current platform: undisclosed
  • Automation capabilities: Need to be assessed
  • Recommended improvements: Integrate with email marketing and site for lead capture

Sales CRM

  • Current platform: undisclosed
  • Pipeline tracking or handoff process: Commences post initial lead query
  • Recommended upgrades: Review for automation and segmentation capabilities

Automated Follow-Ups

  • Types of automations: welcome sequence, post-service follow-up
  • Frequency or triggers: post-opt-in, post-payment

Newsletter

  • Frequency: Bi-weekly
  • Topics: Resume tips, job search strategies, interview advice
  • Segmentation: Based on industry and career level

Retargeting & Ads

  • Platforms: Google Ads, LinkedIn
  • Goals: Reach professionals seeking job change, keyword focused campaigns

Social Media and Content

  • Posting frequency: LinkedIn (3-4 times a week), Facebook (2-3 times a week)
  • Content type: Testimonials, resume tips, blog articles

Webinars and Events

  • Suggested cadence: Monthly webinars on job search skills
  • Purpose: Lead capture, offer value to prospects

Other Nurture Channels

  • Use chatbot on site to guide visitors and gather leads

3. Sales Conversion Strategy

Sales Process

  • Enhance initial call by asking questions about their job search challenges
  • Introduce a two-step payment model: down payment and final installment after the first draft
  • Automate follow-up emails 2 and 5 days post consultation

Sales Assets

  • Create an email script for 'just checking in' follow-ups
  • Develop a proposal template with details of the revision, branding, and delivery process

Testimonials and Case Studies

  • Collect testimonials after clients have secured new job positions
  • Feature a 'Success Stories' section on the website to display client testimonials

Conversion Rate Insights

  • Utilize CRM analytics to monitor lead-to-client conversion rate
  • Set a quarterly goal to improve conversion rate by x%

Urgency and Offers

  • Launch 'New Year, New Career' promotion in late December - early January
  • Send a reminder email 48 hours before the expiration of a deal

Guarantees and Risk Reversal

  • Introduce a satisfaction guarantee: free revision within 30 days after final draft delivery

Shock and Awe

  • Provide a free downloadable guide: '5 Essential Tips for Preparing for Job Interviews'
  • Each client receives a personalized thank you note post consultation
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send tailored welcome email outlining the services and expected outcomes
  • Schedule an initial 1:1 consultation to discuss strengths, skills, and career goals
  • Provide a personalized guide on facts, tips, and potential solutions for common job search challenges

Communication Cadence

  • Weekly email updates detailing the progress of their resume
  • Regular scheduled calls to discuss changes, improvements, and advice
  • Implement notifications on important milestones in resume creation process

Client Education

  • Create an FAQ section addressing key concerns on resume writing and job searches
  • Develop masterclasses on career development and modern job search strategies
  • Video tutorials guiding through the process of tracking job applications and using LinkedIn for networking

Personalized Touches

  • Handwritten thank-you note after the completion of the resume
  • Personalized birthday email with a unique career tip as a gift
  • On career change anniversaries, send reminders of how far they've come
  • Celebrate milestones such as securing job interviews or job offers with congratulatory emails

Visuals and Documentation

  • Provide before-and-after visuals of their resume transformation
  • Develop custom reports highlighting keyword optimization and ATS compliance
  • Branded document presenting their unique career story and professional themes

Feedback and Proactive Support

  • Implement a survey system post-service delivery for feedback and suggestions
  • Set up a support system (email or chat) to address any concerns or questions
  • Proactively offer service for LinkedIn profile optimization after resume completion

Guarantee or Promise

  • Include a risk-free satisfaction guarantee: If not satisfied after the first draft, revision until satisfaction
  • Promise of an ATS-compliant, polished, and personalized resume

Operational Excellence

  • Implement punctuality in all scheduled communications
  • Uphold professional appearance in all visual, written, and verbal communication
  • Flexible scheduling for consultations and meetings
  • Consistent communication standards with respect and affirmation of client’s career ambitions

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer annual résumé review services for maintaining up-to-date, effective résumés.
  • Implement a renewal program for LinkedIn profile optimization.

Upsells & Cross-Sells

  • Develop an upsell for targeted LinkedIn profile makeover.
  • Cross-sell interview coaching service post-resume writing.
  • Offer personalized career consultation as an add-on.

Bundling & Packaging

  • Create an all-in-one package that includes résumé writing, LinkedIn optimization, and interview coaching.
  • Develop a tiered pricing structure for early career, mid-level, and senior-level job seekers.

Loyalty & Retention Programs

  • Reward referrals with a discount on future services.
  • Develop a loyalty program that offers clients discounts on updates to their résumés or other services.

Custom Services and Personalization

  • Offer a premium service that includes more personalized consultations and custom-designed resumes.

Pricing Strategy

  • Incentivize long-term commitment with a discount for annual service contracts.

Customer Data and Insights

  • Use CRM to track customer feedback for continuous improvement.
  • Identify areas of potential churn and upsell opportunities based on customer data.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Provide a 10% discount on next service for both referrer and referee
  • Special package deal for clients who refer more than five successful customers

Shareable Assets

  • Create pre-made LinkedIn posts highlighting Chosen Resumes' services
  • Design promotional email template for clients to forward to their network
  • Use client successes as shareable testimonial quotes

Timing and Triggers

  • Send referral request email after successful service completion
  • Integrate automated referral reminders within CRM follow-up sequence

Client Success Stories

  • Showcase diverse success stories on website, social channels, and newsletter
  • Cultivate a 'Success Story of the Month' recurring feature to inspire further referrals

Referral Contests

  • Quarterly 'Refer & Win' contest with a chance to win a free LinkedIn profile makeover

Partner or Affiliate Programs

  • Establish partnerships with professional career coaches for mutual referrals

Thank-You Experience

  • Top referrers receive a handwritten thank you note
  • Standout referrers get featured in an annual 'Chosen Champions' social media campaign

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call