Lean Marketing

Before
(Prospect)

1. My Target Market

Primary Target Market Summary

Web3 startup founders, who seek to use on-chain data for enriched email marketing solutions, aiming to enhance community engagement.

Audience Type

B2B
Web3 startup founders

Industries (if B2B)

SaaS
Web3/startups
Cryptocurrency

Needs – Primary Buying Considerations

Efficient marketing solutions leveraging on-chain data
Adequate community engagement
Value for money email marketing software

Demographics

Age Range: 25-40
Gender: Not specified
Geography: USA
Income Level: Not specified
Profession / Business Size: Web3 startup founders

Psychographics

Lifestyle: Technology-savvy, entrepreneurial
Values: Innovation, community engagement, measurable marketing success
Pain Points: Inefficient social media marketing, lack of use of on-chain data
Buying Behavior: Seeking cost-effective, innovative marketing solutions
Decision-Making Roles:
Primary Decision Maker: Startup founder or CEO
Secondary Decision Influencers: Co-founders, marketing team
Support Roles: Operations and community management teams

Secondary Target Market (only if applicable)

Cryptocurrency enthusiasts seeking to leverage potential business opportunities in the Web3 space. Their needs mirror the ones of the primary target market, with an added interest in scalable business solutions.

2. My Message to My Target Audience

Refined Elevator Pitch

Chainman offers web3 startups the power to leverage on-chain data for superior email marketing, enabling them to foster more engaged token communities.

Understanding Their Pain Points

Difficulty in effectively marketing to their token community beyond social media.
Current struggles with low engagement due to lack of personalization.
The current marketing strategy doesn't harness the full potential of on-chain data.

Transformation

Improved engagement with their token community via personalized email marketing.
Increased trust and transparency owing to the use of on-chain data.
Enhanced community growth and token value through effective and targeted marketing.

Unique Selling Proposition (USP)

Unique mechanism to integrate on-chain data into email marketing campaigns.
Offers a free trial, giving potential customers a risk-free taste of our service.
Highest performing token communities use Chainman for community engagement.

Brand Values & One-Liners

'Web3 marketing done right'
'Harness the power of on-chain data'
'Foster an engaged token community'
'Unlock the potential of email'

Tone

Chainman embodies a tone of innovation, reliability, and transparency aimed at making our customers feel informed, empowered, and assured.

Hero Text Idea

Flag Text: 'USA’s Leading SaaS for Web3 Startups'
Main Headline: 'Unlock the Power of On-Chain Data For Your Web3 Startup'
Sub Headline: 'With our unique email marketing service, foster a robust, engaged, token community, and skyrocket your token value.'
CTA: 'Start Your Free Trial Today'

3. The Media I Will Use to Reach my Target Market

Website

Optimize for lead generation
Highlight customer success stories
Display unique selling proposition prominently

Social Media

LinkedIn for B2B targeting, posts bi-weekly
Twitter for customer updates, posts daily
Clubhouse roundtables monthly

Paid Advertising

Google Ads retargeting past site visitors
LinkedIn Sponsored Content targeting B2B decision makers
Twitter Ads to boost key announcements

Content Recommendations

Blog posts explaining the power of chain data
Industry trend pieces on email marketing
Case studies of successful client projects

Podcasts

Launch a web3 marketing podcast
Appear on relevant industry podcasts

Partnerships & Outreach

Partner with other web3 service companies
Attend web3 Startups networking events

SEO / Content

Create keyword-optimized articles on web3 marketing
Conduct regular SEO audits

Offline / Local Media

Attend industry trade shows
Sponsor local technology startups events

Online Events

Host webinars on email marketing

Online Networking

Engage with professional groups on LinkedIn
Join relevant Reddit communities

Cold Outreach

Email content to web3 startup founders
Direct LinkedIn messages to potential partners

During
(Lead)

1. My Lead Capture System

Lead Magnet

'Guide to Integrating On-Chain Data into Your Marketing Strategy'
Webinar: 'Leveraging On-Chain data for Token Community Growth'
ROI Calculator for better community engagement

Tripwire Offer

One week full-featured access to Chainman for a minimal fee
Limited-time offer: Detailed on-chain data report

Welcome Sequence

Welcome email introducing Chainman's features and benefits
Follow-up emails to educate on integrating on-chain data and email marketing
Case Studies/Success stories highlighting community growth

Segmentation

Segment by industry (web3/domain-specific vs. others)
Segment by user's on-chain data usage/integration in their marketing

Chatbot / Automation

Integrating Chatbot on the website for immediate assistance
Automated follow-ups encouraging trial users to upgrade with Hubspot CRM

2. My Lead Nurturing System

Marketing CRM

Current platform: Hubspot
Automation capabilities: Email automation, lead scoring, customer segmentation
Recommended improvements or replacements: Enhance automation with personalized content using on-chain data

Sales CRM

Current platform: Hubspot
Pipeline tracking or handoff process: Automated sales pipeline tracking
Recommended upgrades: Introduce funnel visualization for improved lead tracking

Automated Follow-Ups

Types of automations: Post-opt-in (welcome series), usage-based (feature engagement), reactivation (for inactive users)
Frequency or triggers: Trigger-based on user behavior (e.g., signing up, opening/clicking emails, inactivity)

Newsletter

Frequency: Bi-weekly
Topics or content pillars: Latest web3 trends, email marketing tips, case studies of successful community engagement

Retargeting & Ads

Platforms and goals: Google Ads for search retargeting, LinkedIn for B2B lead nurturing

Social Media / Content

Posting frequency: Twice a week on LinkedIn, Facebook, and Twitter
Content type or campaign focus: Blog posts related to web3 marketing, on-chain data use cases, and Chainman product updates

Webinars / Events

Suggested cadence or purpose: Monthly webinars about web3 marketing strategies and on-chain data insights

Other Nurture Channels

SMS: Send SMS for urgent updates or exclusives
Chatbot: Use a chatbot on the website for quick customer inquiries
WhatsApp: Share latest updates or promotional messages

3. Sales Conversion Strategy

Sales Process

Define a clear sales funnel: Awareness, Interest, Evaluation, Decision, and Retention.
Automate email sequences for each step in the funnel using HubSpot.
Use dynamic email content based on on-chain data for personalization.
Set triggers and follow-ups based on user behaviors (e.g., opened email, filled forms).

Sales Assets

Develop detailed product spec sheet for potential customers.
Create a compelling elevator pitch script to use on homepage and FAQs.
Draft conversational email templates for every step of the funnel.
Create demo tutorials and webinars for aiding decision-making.

Testimonials & Case Studies

Collect testimonials from successful customers, request a case study contribution if possible.
Showcase these on the website, especially on the homepage and product pages.
Use testimonials in email nurturing sequences to establish trust.

Conversion Rate Insights

Measure conversion rates at each funnel stage using HubSpot's analytics.
Use A/B testing to identify what email content works best.
Constantly iterate based on these insights to improve conversion rates.

Urgency & Offers

Leverage a time-limited free trial to nudge prospects into trying the service.
Offer special discounts or additional features for immediate sign-ups (limited period offers).
Use countdown timers in the header and emails for urgency.

Guarantees & Risk Reversal

Offer a 'satisfaction or money back' guarantee to alleviate risks.
Emphasize this guarantee in FAQs and at critical decision points (on-site and emails).
Make the cancellation/refund process easy and clear to further minimize perceived risk.

After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Welcome emails featuring onboarding guide and tips
Introduction to Chainman with a personalized video
A step-by-step tutorial on using on-chain data for marketing

Communication Cadence

Weekly performance report and updates via email
Monthly live webinar discussing industry trends and tips
Emergency updates through automated text messages

Client Education

FAQ section on the website addressing common queries
Access to online training materials in the user dashboard
Blog posts featuring case studies and practical examples

Personalized Touches

Annual personalized token community analysis report
Special rewards on achieving significant milestones
Recognition on social media on achieving marketing success

Visuals & Documentation

Clear visualization of on-chain data transition in email marketing
Regular reports showcasing the effectiveness of marketing campaigns
Demonstration of platform features through interactive videos

Feedback & Proactive Support

Bi-weekly survey to gather feedback and measure satisfaction
Customer support available via email, phone, and live chat
Proactive notification of potential issues and scheduled maintenance

Guarantee or Promise

14-day risk-free trial period
Transparency and privacy guarantee for using on-chain data
24/7 support promise

Operational Excellence

Commitment to timely communication and updates
High standard of professionalism in all interactions
Detailed record-keeping for all customer interactions

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Introduce annual contracts with a noticeable discount for commitment
Create subscription renewal reminders emphasizing product benefits

Upsells & Cross-Sells

Offer advanced analytics and reporting as upsells
Cross-sell automated on-chain event-triggered email services

Bundling & Packaging

Introduce tiered packages with different levels of functionality
Offer a bundle that also includes strategy consultation

Loyalty & Retention Programs

Introduce rewards for consistent usage and renewals
Create a referral program rewarding for bringing new users

Custom Services / Personalization

Offer personalized onboarding for premium users
Upsell custom white-glove data integration for large customers

Pricing Strategy

Introduce a longer-term contract with pricing incentives
Offer a 'pay as you grow' model to attract smaller startups

Customer Data & Insights

Implement use-based segmentation to identify power users
Leverage CRM data for personalized retention campaigns

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

20% discount for the referrer on their next service billing.
1-week free trial extension for the referee.

Shareable Assets

Pre-crafted tweets and LinkedIn posts that include a unique referral link.
Email templates with detailed referral information and CTA.

Timing & Triggers

Ask for referrals after successful onboarding and noticeable marketing success or milestones.
Hubspot CRM automated email prompts for referral requests.

Client Success Stories

Create a 'case study' section on the website showcasing user success stories.
Publish success stories on social channels with encouragement and a link to refer.

Referral Contests / Recognition

Quarterly 'Chainman empowerment' contests for users with the most referrals.
Public recognition and testimonials for top referrers.

Partner / Affiliate Programs

Partner with web3 influencers for referral promotion.
Establish an affiliate system tracking referral leads and conversions.

Thank-You Experience

Personalized thank-you emails for each successful referral.
Surprise annual gifts for top 5 referrers.

chainman

Your 1-Page Marketing Plan is Ready!