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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Chainman primarily targets web3 startup founders who need a more effective way to market their token communities using on-chain data and email marketing.

Audience Type

  • B2B
  • Web3 startup founders and their token communities.

Industries (if B2B)

  • SaaS
  • Web3

Needs – Primary Buying Considerations

  • Effective marketing channels outside of social media.
  • Leveraging on-chain data for more engaged community interaction.

Demographics

  • Age Range: Likely 25-45
  • Geography: Primarily USA, but potentially global given the nature of web3.
  • Profession / Business Size: Founders/owners of small to medium-sized web3 startups.

Psychographics

  • Lifestyle: Tech-savvy digital entrepreneurs.
  • Values: Innovation, community engagement, transparency.
  • Pain Points: Ineffective marketing and community engagement strategies, dependence on social media channels.
  • Buying Behavior: Likely responsive to cutting-edge, data-driven solutions.
  • Decision-Making Roles:
  • Primary Decision Maker: Founders/owners.
  • Secondary Decision Influencers: Potential investors, community leaders, team members.
  • Support Roles: Marketing and community management teams

2. My Message to My Target Audience

Refined Elevator Pitch

  • Chainman empowers Web3 startups to effectively engage their token communities with the power of email marketing that incorporates on-chain data, thereby creating more dynamic, engaged, and loyal communities.

Understanding Their Pain Points

  • Ineffective marketing through social media only
  • Struggling to build an engaged token community
  • Lack of utilization of valuable on-chain data

Transformation

  • Enhanced engagement and loyalty within the token community
  • Boosted impact and effectiveness of marketing efforts
  • Leveraged on-chain data to drive informed strategies and decisions

Unique Selling Proposition (USP)

  • Leading provider of SaaS for tailored email marketing to Web3 startups
  • Leveraging the unique power of on-chain data to drive marketing strategies
  • Proven advantage of email marketing over social media channels

Brand Values & One-Liners

  • Revolutionizing Web3 marketing
  • Harnessing on-chain data for powerful communications
  • Pioneering email marketing in the Web3 space

Tone

  • Chainman communicates with innovation, authority, and clarity, guiding Web3 startups towards effective and data-driven communication strategies. Our messages inspire a sense of revolution, innovation, and strategic advantage.

Hero Text Idea

  • Flag Text: Empowering Web3 Startups, USA
  • Main Headline: Supercharge Your Token Community with Tailored Email Marketing
  • Sub Headline: Leverage on-chain data. Engage and build loyalty like never before. Discover the power of effective marketing.
  • CTA: Start Your Free Trial Today

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize webflow site for SEO
  • Test different CTAs for free trial signups
  • Create different landing pages for differentiated campaigns

Social Media

  • LinkedIn posts 1x/week about industry trends & product updates
  • Twitter 2x/week focusing on industry news, product updates, and retweets

Paid Advertising

  • Google ads using keywords related to web3 startups & email marketing
  • LinkedIn Sponsored Content targeting founders/owners in the web3 space

Content Recommendations

  • Blog posts on web3 trends, email marketing benefits, product best practices

Partnerships & Outreach

  • Partner with other SaaS/tech companies for cross-promotion
  • Engage in online forums where web3 startup founders gather

SEO / Content

  • Keywords strategy including terms like 'Web3', 'Email Marketing', 'On-chain data', and 'Web3 startups'

Offline / Local Media

  • Sponsor relevant tech & web3 events

Online Events

  • Host webinars demonstrating how to leverage on-chain data for email marketing

Online Networking

  • Participate in LinkedIn groups and Discord communities centered around Web3 startups

Cold Outreach

  • LinkedIn Inmail targeting to reach out to web3 founders
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Web3 Marketing Guide': A comprehensive guide on leveraging on-chain data for community engagement.
  • 'Email vs Social Media: The Battle for Web3 Engagement': An evidence-based report comparing the effectiveness of email marketing to social media for web3 startups.
  • '10 Case Studies of Successful On-Chain Data Utilization': Real-world examples of successful utilization of on-chain data in marketing.

Tripwire Offer

  • 'Chainman Starter': A discounted first month offer on the SaaS platform.
  • 'On-Chain Data Insight Report': A detailed analysis of customer's own on-chain data and marketing recommendations.

Welcome Sequence

  • Welcome email with a thank you note and lead magnet download link.
  • Follow-up email with an exclusive tripwire offer.
  • Regular product usage tips and success stories from existing customers.

Segmentation

  • Segment leads based on the type of lead magnet downloaded to personalize follow-up emails.
  • Segment customers based on product usage and engagement for retention marketing.

Chatbot / Automation

  • Deploy chatbot on the website for immediate visitor engagement and lead capture.
  • Automate data entry from chatbot into Hubspot CRM.

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Hubspot
  • Automation capabilities: email automation, contact scoring, segmentation
  • Recommended improvements: incorporate on-chain data into segmentation and personalization

Automated Follow-Ups

  • Welcome email sequence post-opt-in with product education and tips on how to maximize the use of on-chain data
  • Bi-weekly product updates and insights based on on-chain data
  • Monthly re-engagement emails to inactive users with personalized content based on their on-chain data

Newsletter

  • Bi-weekly frequency
  • Topics: Latest trends in Web3 marketing, case studies featuring successful community engagement using on-chain data, helpful tips on using Chainman more effectively

Retargeting & Ads

  • Google remarketing ads to engage website visitors and offer them a free trial
  • LinkedIn lead ads targeting Web3 startup founders

Social Media / Content

  • Bi-weekly posts on LinkedIn, underlining the importance of email marketing and leveraging on-chain data
  • Monthly blog posts covering in depth topics in Web3 marketing and community engagement

Webinars / Events

  • Quarterly webinars covering new features and best practices for using Chainman
  • Partnering with industry events around Web3 startups to promote Chainman

Other Nurture Channels

  • Onboarding and product tooltips within the Chainman platform to educate users
  • Chatbot on website to answer FAQs and guide users in real time

3. Sales Conversion Strategy

Sales Process

  • Identify points of friction in the current sales process on the website
  • Implement chatbots for live customer queries and guidance
  • Use behavioral data from CRM (Hubspot) to streamline the journey and automate follow-ups

Sales Assets

  • Create email marketing template for initial contact and nurturing leads
  • Develop an objection handling script addressing common concerns (budget, effectiveness, etc.)

Testimonials & Case Studies

  • Ask satisfied customers for testimonials and case studies
  • Display these on the website, in proposals, and in email communication to build trust

Conversion Rate Insights

  • Use CRM data to track the current conversion rate
  • A/B test email marketing and website design to improve lead conversion

Urgency & Offers

  • Design limited-time promotional offers for sign-ups
  • Encourage upgrades using email campaigns with exclusive benefits

Guarantees & Risk Reversal

  • Implement a risk-free trial period to build trust
  • Clearly communicate the terms of service and privacy policy
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email with step-by-step guide on how to use Chainman.
  • Interactive onboarding within the software guiding users through the settings.
  • Introduction to support and community, invitation to join relevant forums or groups.

Communication Cadence

  • Weekly email updates for showcasing features and sharing best practices.
  • Real-time notifications within the software for critical updates or incidents.
  • Monthly performance reports showcasing statistics and explaining what specifically has been achieved.

Client Education

  • Comprehensive resource center with guides, how-to videos, and best use case examples.
  • Regular webinars or virtual meet-ups discussing industry trends and advanced features.
  • Chainman blog sharing insights about email marketing in the web3 ecosystem.

Personalized Touches

  • Birthday greetings with unique discounts or bonus feature access.
  • Celebrations of user business growth milestones.
  • Exclusive Chainman swag packs as a token of appreciation for loyal users.

Visuals & Documentation

  • Showcase of before/after implementing Chainman in terms of community engagement.
  • Regularly updated user case studies highlighting success stories.
  • Visually-rich performance reviews and email campaign reports.

Feedback & Proactive Support

  • Regular user surveys with rewards for valuable feedback.
  • User-friendly ticketing system for support queries with fast response time.
  • In-app chat support providing instant help.

Guarantee or Promise

  • 30-day money back guarantee to new users who are not satisfied with the product.
  • Transparency in terms of data handling and privacy.
  • Readiness to support with capacity as user communities grow.

Operational Excellence

  • Quick resolution of support queries with clear communication.
  • Seamless integrations and timely updates with minimal disruption to users.
  • Clean, intuitive software design enhancing usability and reducing friction.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer an annual subscription with a 20% discount to encourage long-term commitment.
  • Implement automated renewal reminders 30 days before expiration to improve renewal rates.

Upsells & Cross-Sells

  • Develop advanced features (API access, premium analytics) as upsell opportunities.
  • Cross-sell partnerships with other Web3 service providers for complementary services.

Bundling & Packaging

  • Offer tiered pricing (Basic, Advanced, Premium) to cater to different customer needs.
  • Create all-in-one packages bundling email marketing, analytics, and API access.

Loyalty & Retention Programs

  • Implement a user referral program, rewarding users with service credits.
  • Develop a points system for customer activities (e.g., regular usage) which can be redeemed for discounts.

Custom Services / Personalization

  • Offer white-glove onboarding for Premium subscribers to enhance user experience.
  • Provide personalized strategy consultations as an upsell for high-value customers.

Pricing Strategy

  • Test a value-based pricing model that scales with usage (emails sent, on-chain data accessed).
  • Offer promotional discounts to customers showing churn signs.

Customer Data & Insights

  • Implement automated reporting in CRM to monitor client activity and predict potential churn.
  • Use analytics data to identify opportunities for upselling high-engagement features.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Existing customers receive a 10% discount on their next bill for each successful referral.
  • New customers referred get an exclusive 15% discount on their first bill.

Shareable Assets

  • Ready-made social posts for customers to share their experience with Chainman.
  • Customized email template to invite friends to try Chainman.

Timing & Triggers

  • Automatic email sent to customers after successful set-up with Chainman, providing them the opportunity to refer.
  • Staff triggered follow-up after successful use-cases to inspire referrals.

Client Success Stories

  • Request customers who have seen success with Chainman to share their story.
  • Share these stories on our website and social media platforms.

Referral Contests / Recognition

  • Quarterly referral contests with rewards for customers with the highest referrals.
  • Recognition of top referrers on our website and social media platforms.

Partner / Affiliate Programs

  • Establish partnerships with influencers in the web3 space.
  • Initiate an affiliate program with trackable referral system.

Thank-You Experience

  • Send thank-you emails to customers who sent successful referrals.
  • Top referrers receive a featured Chainman swag bag.

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