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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Chainman's ideal customer is a web3 founder who requires an efficient marketing solution for their token community. They value on-chain data in their marketing strategy and understand the effectiveness of email marketing.

Audience Type

  • B2B
  • Web3 startups

Industries (if B2B)

  • Software as a Service (SaaS)
  • Web3 / blockchain technology

Needs – Primary Buying Considerations

  • Efficient community management
  • Effective email marketing solution
  • Utilization of on-chain data for marketing

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: USA
  • Income Level: Not specified
  • Profession / Business Size: Web3 startups

Psychographics

  • Lifestyle: Tech-savvy and entrepreneurial
  • Values: Efficiency, community engagement, and data-driven strategies
  • Pain Points: Poor community engagement via social media, a need for more effective marketing strategies
  • Buying Behavior: Values a free trial, utilization of on-chain data
  • Decision-Making Roles:
  • Primary Decision Maker: Web3 founder or CEO
  • Secondary Decision Influencers: Marketing team
  • Support Roles: Technology team

2. My Message to My Target Audience

Refined Elevator Pitch

  • Chainman provides web3 startups the power to utilize on-chain data in email marketing, creating deeper connections with their token communities and driving overall engagement.

Understanding Their Pain Points

  • Difficulty in engaging token communities effectively
  • Over-reliance on social media for marketing
  • Inadequate use of on-chain data for community engagement

Transformation

  • Effective engagement of token communities
  • Drive revenue through smarter marketing strategies
  • Leverage on-chain data to understand and connect with community better

Unique Selling Proposition (USP)

  • Unique blend of email marketing and on-chain data utilization
  • Successful case studies proving efficacy
  • Superior to social media-only marketing strategies

Brand Values & One-Liners

  • 'Elevate your token community with smarter marketing'
  • 'Harness the power of on-chain data'
  • 'Email marketing meets web3'

Tone

  • Chainman embodies a tone that is confident, forward-thinking and tech-savvy, reflecting the cutting-edge technology of web3 and the aspirations of our clients.

Hero Text Idea

  • Flag Text: 'Pioneering the future of web3 marketing'
  • Main Headline: 'Unlock the Potential of on-chain data with Chainman'
  • Sub Headline: 'Deeply engage your token community and drive marketing ROI with our smart integration of on-chain data and email marketing'
  • CTA: 'Start your free trial'

3. The Media I Will Use to Reach my Target Market

Website

  • Leverage on-chain data for personalized marketing on website.
  • Incorporate success stories and testimonials to demonstrate product effectiveness.
  • Use clear CTAs, such as 'Start Free Trial' to drive conversions.

Social Media

  • LinkedIn: Share success stories, industry updates, thought leadership pieces. Post 2-3 times/week.
  • Twitter: Engage with web3 community, share product updates. Tweet at least once/day.

Paid Advertising

  • Google Ads: Continue since they've worked previously. Prioritize keywords based on on-chain data and email marketing.
  • LinkedIn Ads: Target web3 startup founders and marketers.

Content Recommendations

  • Blog posts on on-chain data utilization for marketing.
  • Webinars on email marketing in the web3 space.
  • Case studies showing effectiveness of your product.

Partnerships and Outreach

  • Partner with web3-focused events or blogs to reach targeted audience.
  • Offer guest posts to web3 and marketing-focused blogs.

SEO / Content

  • Prioritize long-form content on website to rank for relevant keywords.
  • Regularly optimize website based on SEO best practices.

Online Networking

  • Participate in web3 and SaaS-focused forums and Facebook groups.
  • Join relevant LinkedIn groups.

Cold Outreach

  • Use LinkedIn and email to connect with potential customers.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Web3 Email Marketing Guide': An instructive eBook about effective web3 marketing leveraging on-chain data
  • 'Community Engagement Health Check': A short quiz that assesses the effectiveness of their current community engagement strategies
  • 'Email Marketing Success Rate Calculator': A custom tool that calculates likely improvements in community engagement with the use of Chainman

Tripwire Offer

  • 'Chainman 7-Day Test Drive': A low-commitment trial allowing web3 founders to experience Chainman's benefits
  • 'Chainman ROI Report': A personalized report showcasing potential ROI from using Chainman, priced at a nominal fee

Welcome Sequence

  • Welcome email introducing Chainman and outlining user benefits
  • Success story emails showcasing how other web3 startups have benefited
  • Email highlighting key features and use cases
  • Final email in sequence providing an upsell opportunity or exclusive offer

Segmentation

  • Segment leads based on their position in the sales funnel (Awareness, Consideration, Decision, Retention)
  • Segment also based on quiz results or engagement with emails

Chatbot / Automation

  • Implement bots on Webflow website to engage leads, answer pressing questions, and prompt for email signups
  • Use automation to streamline the email sequence process

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Hubspot
  • Automation capabilities: High
  • Recommended improvements: None, Hubspot is suitable

Sales CRM

  • Current platform: Webflow
  • Pipeline tracking or handoff process: Ensure that the handoff process from Marketing CRM to Sales CRM is seamless
  • Recommended upgrades: None

Automated Follow-Ups

  • Types of automations: Post-opt-in, abandonment, re-engagement
  • Frequency or triggers: Post-opt-in (immediately after opt-in), abandonment (1 day after cart abandonment), re-engagement (once monthly)

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Web3 industry updates, best practices in community engagement, use-cases of token communities utilizing on-chain data

Retargeting & Ads

  • Platforms and goals: Google Ads for lead generation and retargeting (as it has worked well).

Social Media / Content

  • Posting frequency: Daily
  • Content type or campaign focus: Share thought leadership pieces, industry updates, and customer success stories

Webinars / Events

  • Suggested cadence or purpose: Bi-monthly webinars focusing on topics relevant to Web3 marketing, community management, and the effective use of on-chain data

Other Nurture Channels

  • Chatbot on the website for immediate interaction and guidance
  • SMS for alerts and important updates

3. Sales Conversion Strategy

Sales Process

  • Revise website to streamline sales process
  • Add user-friendly explanations of services on site
  • Implement automated follow-ups through Hubspot CRM

Sales Assets

  • Prepare email sales scripts for different lead segments
  • Create an onboarding SOP for new customers

Testimonials & Case Studies

  • Implement a process to gather customer testimonials and case studies after successful marketing campaigns
  • Display social proof on the homepage and testimonials section on the website

Conversion Rate Insights

  • Set up conversion tracking on the website via Google Analytics
  • Plan to increase conversion rate by 20% each quarter

Urgency & Offers

  • Develop a limited-time introductory offer for new sign-ups
  • Implement countdown timers on website to prompt urgency

Guarantees & Risk Reversal

  • Offer a 30-day risk-free trial
  • Communicate no-contract, cancel anytime benefits prominently on sales pages
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with full feature guide and usage of on-chain data for better email marketing
  • Personalized demo video showing the platform capabilities and benefits
  • Immediate access to the online support community with other web3 founders

Communication Cadance

  • Weekly emails with success stories, feature highlights, and usage tips
  • Quarterly webinar to share platform updates and marketing tips for web3 communities

Client Education

  • Hubspot integrated CRM training guide for tracking customer behavior
  • Video tutorials on using on-chain data to gain insights and email personalization
  • FAQ section for immediate answers to common platform queries

Personalized Touches

  • Surprise 10% discount on a month's billing after 3 continuous months of usage
  • Personalized congratulations email after attracting the first 500 members in the token community

Visuals & Documentation

  • Monthly reports showing community engagement and email marketing conversions
  • Case studies showcasing improved marketing results using on-chain data through Chainman

Feedback & Proactive Support

  • Regular satisfaction surveys after every new feature launch
  • The establishment of a support channel for issue tickets dedicated to quicker responses

Guarantee or Promise

  • 30-day money-back guarantee if not satisfied with the product
  • Promise of confidentiality and security of all on-chain data and email information

Operational Excellence

  • 24*7 customer support availability
  • Guaranteed system uptime of 99.9% with promise of improved stability and performance

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement automated renewal reminders with a discount for early renewal
  • Offer annual contracts with pricing benefits versus monthly plans

Upsells & Cross-Sells

  • Introduce advanced data analysis and reporting as an upsell
  • Cross-sell additional user licenses or customised email templates

Bundling & Packaging

  • Create a premium bundle with advanced analytics and priority support
  • Offer discounted packages for multi-license purchases

Loyalty & Retention Programs

  • Introduce a referral program with future discounts as incentives
  • Offer loyalty points for each renewal which can be redeemed against next purchase

Custom Services / Personalization

  • Offer a higher tier with dedicated support or premium onboarding
  • Provide custom integration services for an upsell fee

Pricing Strategy

  • Set long-term contract prices lower than cumulative monthly subscriptions
  • Offer a loyalty discount or value-based pricing for high-volume users

Customer Data & Insights

  • Implement advanced CRM tracking to identify upsell opportunities
  • Use data insights to target low-usage users with special pricing or upsells

Add-Ons

  • Offer a transactional email service add-on for sending out token rewards
  • Introduce a subscription to a weekly on-chain data insights report

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer free month of service for successful referrals
  • Provide referral discounts for referees on first month subscription

Shareable Assets

  • Develop pre-made social media posts about referral incentives
  • Create easy-to-share email templates with referral links

Timing & Triggers

  • Trigger automated email to ask for referrals after client's first successful email campaign using Chainman
  • Train customer success team to ask for referrals during follow-up calls

Client Success Stories

  • Regularly highlight successful client stories via blog posts and newsletters
  • Encourage clients to share their success stories on social media and tag Chainman

Referral Contests / Recognition

  • Host quarterly referral contests with prizes like free additional services
  • Recognize top referring customers in monthly newsletters

Partner / Affiliate Programs

  • Establish partnerships with web3-focused influencers and offer commissions for successful referrals
  • Create an affiliate program with a tracking system using integration with existing CRM (Hubspot)

Thank-You Experience

  • Send hand-written thank you notes to top referrers
  • Give public shout-outs to top referrers on social media

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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