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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • The ideal customer is a web3 founder who values engagement and is in need of effective email marketing strategies integrated with on-chain data.

Audience Type

  • B2B
  • Web3 founders, startups

Industries (if B2B)

  • SaaS
  • Web3

Needs – Primary Buying Considerations

  • Reliable and effective email marketing solutions
  • On-chain data insights for targeted community engagement

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: Nationwide (USA)
  • Income Level: Not specified
  • Profession / Business Size: Startup founders

Psychographics

  • Lifestyle: Tech-focused and innovative
  • Values: Effective communication, community engagement
  • Pain Points: Poor results from social media marketing, lack of community engagement
  • Buying Behavior: Likely values ROI and effectiveness
  • Decision-Making Roles:
  • Primary Decision Maker: Startup founder or CEO
  • Secondary Decision Influencers: Not specified
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Chainman empowers Web3 founders with the ability to harness on-chain data for enriched email marketing, building stronger, more engaged token communities.

Understanding Their Pain Points

  • The lack of effective marketing channels apart from social media.
  • Walling behind insufficient or ineffective community engagement strategies.
  • Struggling to leverage on-chain data in marketing communications.

Transformation

  • Heightened community involvement, driving token engagement.
  • Increased confidence and control in marketing communication strategies.
  • Enhanced decision-making with the inclusion of on-chain data, improving marketing impact.

Unique Selling Proposition (USP)

  • Seamlessly integrates on-chain data with email marketing.
  • Proven effectiveness with trusted Web3 startups.
  • Superior alternative to conventional social-media-only marketing tactics.

Brand Values & One-Liners

  • 'Enriching Web3 Community Engagement'
  • 'Revolutionizing On-Chain Marketing Communications'
  • 'Powering Token Communities through Persuasive Email'

Tone

  • Chainman speaks in a confident, distinct, and supportive tone. We align with the bold, forward-thinking energy of the Web3 space and wish to empower founders' growth.

Hero Text Idea

  • Flag Text: 'Made for Web3 Founders'
  • Main Headline: 'Revitalize Your Token Community With Chainman'
  • Sub Headline: 'Leverage on-chain data for custom email marketing. Drive engagement, spark conversations, grow your Web3 community. Start your free trial today.'
  • CTA: 'Start Powering Your Community'

3. The Media I Will Use to Reach my Target Market

Website

  • Add a clear call-to-action (CTA) for the free trial offer on the homepage
  • Show examples of successful campaigns using Chainman
  • Include testimonials from satisfied web3 founders

Social Media

  • Focus on LinkedIn and Twitter with 3-4 posts per week
  • Share success stories, tips for email marketing, and the impact of on-chain data
  • Run Twitter Spaces with industry experts to discuss the benefits of email marketing

Paid Advertising

  • Continue with Google Ads with a focus on keywords related to email marketing for web3 companies
  • Test LinkedIn ads targeting startup founders and CEOs in the SaaS and Web3 industries

Content Recommendations

  • Write blog posts about the importance of on-chain data in email marketing
  • Create case studies showcasing successful campaigns run by customers

Podcasts

  • Start a podcast discussing email marketing, on-chain data, and web3 community engagement
  • Approach other B2B SaaS marketing podcasts for guest appearances

Partnerships & Outreach

  • Connect with web3 startup incubators for partnerships and referrals
  • Offer speaking engagements at relevant industry events

SEO / Content

  • Conduct keyword research to identify opportunities in the email marketing and on-chain data space
  • Publish regular blog posts targeting these keywords to improve organic visibility

Offline / Local Media

  • Sponsor relevant industry events in the SaaS and web3 space
  • Participate in tech startup meetups and present Chainman’s solution

Online Events

  • Conduct webinars on email marketing best practices for web3 companies
  • Host guest speakers from the SaaS and web3 industries

Online Networking

  • Join web3 and SaaS marketing forums
  • Participate in LinkedIn groups, Reddit communities related to Web3 startups

Cold Outreach

  • Send personalized emails offering a free trial of Chainman, focusing on the solution offered to pain points
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '10 Ways to Amplify Your Token Engagement with On-Chain Data' Guide
  • 'On-Chain Marketing Pulse' Newsletter Subscription
  • Free 'Web3 Marketing Health Check' Diagnostic Tool

Tripwire Offer

  • 'First 1000 Emails' discount (limited time offer for a small upfront fee)
  • Mini Course: 'Harnessing On-chain Data for Email Marketing'

Welcome Sequence

  • Welcome email with lead magnet download link or access instructions
  • Follow-up emails providing additional insights, tips and Chainman feature highlights
  • Final email introducing trial offer or discount

Segmentation

  • Tag leads based on landing pages visited (specific on-chain data or email marketing focus)
  • Segment leads by lead magnet downloaded for personalized follow-ups

Chatbot / Automation

  • Implement a chatbot for immediate interaction and lead capture on website
  • Improve automation with behavioral triggers (e.g., different follow-up sequences for leads taking/not taking trial offer)

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Hubspot
  • Automation capabilities: Email marketing, lead scoring, and CRM integration
  • Recommended improvements or replacements: Continue using Hubspot but invest in advanced training to maximize its functionalities

Sales CRM

  • Current platform: Hubspot
  • Pipeline tracking or handoff process: Implementation of a clear pipeline tracking system within Hubspot
  • Recommended upgrades: Develop a comprehensive sales dashboard for real-time tracking of KPIs and lead progress

Automated Follow-Ups

  • Types of automations: Post-opt-in, abandoned cart, product update, and reactivation emails
  • Frequency or triggers: Immediate follow up for new opt-ins, three days post-abandonment for cart emails, monthly for product updates, and semi-annual for reactivations

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Industry trends, product updates, case studies, and expert insights

Retargeting & Ads

  • Platforms and goals: Google Ads for search retargeting, LinkedIn Ads for lead generation

Social Media / Content

  • Posting frequency: Daily posts on LinkedIn and Twitter
  • Content type or campaign focus: Case studies, thought leadership, product updates, and industry news

Webinars / Events

  • Suggested cadence or purpose: Monthly webinars focusing on topics related to on-chain data utilization

Other Nurture Channels

  • Chatbot: Integration of a customer-support AI chatbot on the website for instant interactions and lead capture

3. Sales Conversion Strategy

Sales Process

  • Nurture lead via free trial, allowing direct product experience
  • Follow up emails after each trial milestone providing helpful guides and Q&A opportunities
  • Transition to paid subscription with supporting onboarding emails

Sales Assets

  • Create a follow-up email sequence for free trial users
  • Build a guide on how to use Chainman effectively
  • Design a pitch deck highlighting Chainman's benefits and key differentiators

Testimonials & Case Studies

  • After successful conversion, solicit customer reviews and testimonials.
  • Feature testimonials on website and in follow-up emails
  • Consider case studies from successful customers

Conversion Rate Insights

  • Aim for a conversion rate goal from free trial to paid subscription
  • Track user engagement during the free trial
  • Constantly reassess and tweak strategy based on conversion data

Urgency & Offers

  • Exclusive discounts for immediate upgrades from free trial to paid plans
  • Limited time bonuses for yearly subscriptions encouraging upfront commitment

Guarantees & Risk Reversal

  • Offer a 30-day money back guarantee to reduce risk for new customers
  • Define clear refund and cancellation policies, communicating them transparently to leads.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Automated welcome email with next steps and resources.
  • Personalized kickoff call with a dedicated support representative.
  • Interactive walk-through of the platform in the software.

Communication Cadence

  • Monthly progress reports via email.
  • Bi-weekly check-in calls to ensure seamless usage.
  • Instant in-app notifications for important updates and offers.

Client Education

  • Regular email newsletters with the latest industry trends and tips.
  • In-app knowledge base integrated with FAQs and video tutorials.
  • Host quarterly webinars for advanced strategies and best practices.

Personalized Touches

  • Celebrate major milestones with unique email acknowledgments.
  • Token anniversary recognition with a small gift or discount.
  • Personalized birthday emails offering a one-time special offer.

Visuals & Documentation

  • Regularly update clients with visual growth reports and analytics.
  • Community growth before/after comparison reports.
  • Detailed documentation of every new feature update and how to use it.

Feedback & Proactive Support

  • Bi-annual customer satisfaction surveys to gather valuable feedback.
  • Quick response promise for customer support queries.
  • Proactive alerts for any upcoming system maintenance or changes.

Guarantee or Promise

  • 14-day free trial with complete feature access.
  • "Love it or keep your money" guarantee for the first month of usage.
  • Satisfaction guarantee with refund policy for unopened mails.

Operational Excellence

  • Consistence in maintaining the quality of email communication.
  • Punctuality in responding to clients' queries.
  • Regular update and maintenance of the software.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement auto-renewal option with incentives for the early commitment
  • Offer annual contracts with a discount incentivizing longer-term commitment

Upsells & Cross-Sells

  • Promote premium features like advanced analytics and deeper on-chain data insights
  • Cross-sell additional services such as personalized email design templates

Bundling & Packaging

  • Introduce tiered pricing with various levels of data reporting and email marketing capabilities
  • Provide an all-in-one package with premium features and services

Loyalty & Retention Programs

  • Develop a referral program: reward customers for bringing in new clients
  • Introduce loyalty points system redeemable against service add-ons

Custom Services / Personalization

  • Offer personalized service upgrades, like tailored on-chain data consulting
  • Implement custom report generation for premium subscribers

Pricing Strategy

  • Adopt value-based pricing, correlating price with advanced features and capabilities
  • Offer regular 'loyal customer' discounts for long-term members

Customer Data & Insights

  • Set up churn tracking systems in CRM to identify risk users early
  • Build analytics dashboard for customers to track their own marketing engagement

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Reward referrers with a free month of service for every new referral.
  • Provide new customers (referees) with a 20% discount on their first bill.

Shareable Assets

  • Create pre-made social media posts referrers can easily share.
  • Design referral cards with unique codes for easy sharing during networking events.

Timing & Triggers

  • Encourage sharing after a successful case study or milestone achieved using the service.
  • Automate referral prompts within transactional emails (post-purchase, renewal notices).

Client Success Stories

  • Regularly post and share customer testimonials and success stories via social media and email.
  • Prompt satisfied customers to share their success stories via a pre-designed template.

Referral Contests / Recognition

  • Host quarterly referral contests with rewards for top referrers (e.g., 3 free months).
  • Recognize top referrers in a monthly newsletter and on social platforms.

Partner / Affiliate Programs

  • Establish partnerships with relevant influencers in the Web3 space, incentivize with commission-based payout.

Thank-You Experience

  • Send personalized thank-you notes to top referrers.
  • Host an exclusive webinar or digital hangout as a thank-you for top referrers.

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