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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Chainman's ideal customer is a web3 startup founder, seeking a more engaged community through on-chain data and email marketing. They value robust, detailed strategies that go beyond social media promotion.

Audience Type

  • B2B
  • Startup founders, C-level professionals in blockchain startups

Industries (if B2B)

  • SaaS
  • Web3

Needs – Primary Buying Considerations

  • Enhanced community engagement
  • Effective use of on-chain data in marketing
  • Reliable email marketing solutions

Demographics

  • Age Range: 25-45
  • Gender: Predominantly male
  • Geography: Primarily USA
  • Profession / Business Size: Small to Medium sized Web3 startups

Psychographics

  • Lifestyle: Tech-savvy, enthusiastic about blockchain and crypto
  • Values: Transparency, community, innovation
  • Pain Points: Ineffective social media marketing, underutilization of on-chain data
  • Buying Behavior: Tendency to look for efficient and innovative solutions
  • Decision-Making Roles:
  • Primary Decision Maker: Startup founders and C-level executives
  • Secondary Decision Influencers: Mid-level managers and other stakeholders

2. My Message to My Target Audience

Refined Elevator Pitch

  • Chainman empowers web3 startups to use on-chain data in their email marketing, allowing them to establish engaged token communities and boost their communication strategies.

Understanding Their Pain Points

  • Inefficient community engagement due to sole reliance on social media
  • Struggling to make the most of on-chain data for marketing
  • Not leveraging the full potential of email for community reach

Transformation

  • Improved communication with token communities via email
  • Effective use of on-chain data to optimize marketing efforts
  • Enhanced community engagement leading to better business growth

Unique Selling Proposition (USP)

  • Unique integration of on-chain data with email marketing
  • Proven efficacy with a free trial offering
  • Superior to competitors by targeting the under-utilized potential in email marketing

Brand Values & One-Liners

  • "Making web3 marketing effective and efficient."
  • "Transforming data into community engagement."
  • "Elevating your email marketing to the next level."

Tone

  • Chainman embodies a proactive, innovative, and empowering tone that resonates with web3 founders. We aim to inspire confidence and a sense of partnership in our clients.

Hero Text Idea

  • Flag Text: US-based Web3 Email Optimization
  • Main Headline: Empowering Web3 with Data-Driven Email Marketing
  • Sub Headline: Leverage on-chain data to enhance your email reach and engage your token communities like never before.
  • CTA: Elevate Your Marketing Now

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize website UX to increase conversions
  • Include customer testimonials and case studies
  • Implement live chat for real-time customer support

Social Media

  • Focus on LinkedIn and Twitter, the primary platforms for web3 stakeholders
  • Share thought leadership content, industry news, product updates

Paid Advertising

  • Google Ads for target keywords around web3 marketing and on-chain data
  • LinkedIn Ads targeted at web3 startup founders and C-level professionals

Content Recommendations

  • Blog posts on effective email marketing strategies in the web3 space
  • Case studies showing Chainman's impact on community engagement

Podcasts

  • Sponsor relevant web3 and SaaS focused podcasts or guest appearances

Partnerships & Outreach

  • Partnership with blockchain event organizers for sponsorships
  • Outreach to web3 influencers and thought leaders for collaborations

SEO / Content

  • Content strategy focusing on keywords related to email marketing and web3
  • Regular blog publishing to improve organic visibility

Offline / Local Media

  • Sponsorships at blockchain and startup events
  • Industry networking events

Online Events

  • Webinars on email marketing best practices for web3
  • Virtual roundtables discussing on-chain data usage in marketing

Online Networking

  • Engage in forums and groups discussing web3 marketing
  • LinkedIn networking with web3 startup founders

Cold Outreach

  • Direct outreach to web3 founders through LinkedIn
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Understanding Web3 Marketing' Ebook Guide
  • 'On-Chain Data for Marketing' Webinar
  • Free 'Community Engagement' Assessment

Tripwire Offer

  • 7-day trial with limited features
  • In-depth 'Web3 Marketing' course at a reduced price

Welcome Sequence

  • Email 1: Warm welcome and thank you
  • Email 2: Introduction to Chainman features
  • Email 3: Invitation to upgrade or purchase a course

Segmentation

  • Tag leads based on main pain points (email marketing, on-chain data usage)
  • Segment by engagement level (e.g., opened emails, clicked links, downloaded materials)

Chatbot / Automation

  • Implement a chatbot for 24/7 lead queries
  • Setup automations for tagged and segmented leads

2. My Lead Nurturing System

Marketing CRM

  • Current Platform: Hubspot
  • Automation Capabilities: Contact management, Email marketing, Landing pages
  • Recommended Improvements: Set up deeper integrations with on-chain data using HubSpot APIs

Sales CRM

  • Current Platform: HubSpot
  • Pipeline Tracking: Handoff to sales once a prospect completes a free trial
  • Recommended Improvements: Enhance lead scoring with on-chain data points. Customize deal stages to align with product trial progress.

Automated Follow-Ups

  • Types: Post-free trial follow-up, Onboarding series, Reactivation campaigns
  • Triggers: Trial completion, Non-engagement within 30 days

Newsletter

  • Frequency: Monthly
  • Content Pillars: Web3 marketing insights, On-chain data use-cases

Retargeting & Ads

  • Platforms: Google Display Network for remarketing, LinkedIn lead ads targeting startup founders

Social Media / Content

  • Frequency: Weekly posts on LinkedIn, Twitter
  • Focus: Share webinar replays, highlight customer success, share industry-relevant on-chain data insights

Webinars / Events

  • Cadence: Bi-monthly webinars on leveraging on-chain data for email marketing

Other Nurture Channels

  • Platform: Intercom for website chatbot for immediate questions and support
  • Content: Share FAQs, best practices, guide users towards the free trial

3. Sales Conversion Strategy

Sales Process

  • Optimize website navigation for smooth user journey
  • Implement chatbot on the website for instant query handling
  • Automate sales email sequences via Hubspot

Sales Assets

  • Create video demos showcasing product features and benefits
  • Develop FAQ and objection handling scripts
  • Design attractive and persuasive email templates for sales follow-ups

Testimonials & Case Studies

  • Solicit testimonials from satisfied customers after successful onboarding
  • Develop case studies highlighting customer success stories
  • Feature these on website and in sales emails

Conversion Rate Insights

  • Set up Google Analytics to track website conversion rate
  • Utilize insights from Hubspot CRM for sales funnel analysis

Urgency & Offers

  • Promote limited time free trial offer
  • Use email countdown timers for offer expiry

Guarantees & Risk Reversal

  • Highlight 'No-question asked' refund policy for new sign-ups
  • Showcase transparent billing and no hidden charge policy
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Automated welcome email containing user guide and resources
  • Pop-up onboarding tutorial within software upon first login
  • A live demo upon sign-up to help customers understand the features and uses

Communication Cadence

  • Weekly emails with user-specific insights and tips for improved use
  • Monthly webinars featuring successful case studies or new features
  • Quarterly user feedback surveys

Client Education

  • Knowledge hub with detailed guides on product usage, best practices and case studies
  • Regular blog posts on leveraging on-chain data and email marketing
  • Video tutorials on using Chainman and getting the most out of the tool

Personalized Touches

  • Celebrate customer milestones with personalised achievement badges within software
  • Send congratulations emails when user successfully completes first email campaign
  • Birthday emails with a free month offer

Visuals & Documentation

  • In-app analytics visualisation for email campaigns
  • Monthly reports on their usage statistics and suggestions for optimization
  • Comparison visuals between social media marketing and on-chain email marketing

Feedback & Proactive Support

  • In-app chat support for immediate resolution
  • Quarterly user feedback survey and quick response to suggestions and issues
  • Regular testing and updates to ensure seamless experience

Guarantee or Promise

  • 30-day risk-free trial with full feature access
  • Promise of improved community engagement or your money back

Operational Excellence

  • Fast and effective support available 24/7
  • Regular updates and new features based on customer feedback
  • Always meeting promised deadlines for feature releases and updates

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer annual contracts with a 10% discount to promote long-term commitment.
  • Implement automated renewal reminders 30, 7, and 1 day before contract expiration.

Upsells & Cross-Sells

  • Develop advanced analytics add-on for more in-depth user data analysis.
  • Cross-sell with a partner that offers tokenomics consultation.

Bundling & Packaging

  • Package analytics features into a 'Pro' tier for an extra $15/month.
  • Bundle with a CRM tool for seamless data management and marketing automation.

Loyalty & Retention Programs

  • Introduce a loyalty program that rewards users with discounted or free add-ons based on their usage.
  • Run an annual renewal customer appreciation campaign with exclusive educational content.

Custom Services / Personalization

  • Offer custom analytics reporting service for a premium fee.
  • Provide one-on-one strategy sessions for 'Pro' customers.

Pricing Strategy

  • Introduce price locking for annual contracts to incentivize renewals despite price increases.
  • Employ a 'stretch pricing' strategy, offering a 3rd premium tier for higher perceived value.

Customer Data & Insights

  • Invest in a customer data platform to identify upsell, cross-sell, and churn risk opportunities.
  • Analyze Hubspot email campaign performance to identify successful strategies and areas for improvement.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Free 1 month premium subscription for every new referral signup
  • Exclusive offers for referees like tailored email marketing templates

Shareable Assets

  • Pre-made social media posts highlighting the benefits of Chainman
  • Customized landing page for referral program

Timing & Triggers

  • Ask for referrals after a successful email marketing campaign
  • Automated email reminder to referrers after a significant product update or feature addition

Client Success Stories

  • Collect stories of successful email campaigns and share on the website and social media
  • Request testimonials from satisfied customers and include them in newsletters

Referral Contests / Recognition

  • Quarterly referral contest with prizes like free 6-month subscription
  • 'Top Referrer' recognition with a featured case study or interview

Partner / Affiliate Programs

  • Partner programs with other web3 startups, offering them a commission for each referral

Thank-You Experience

  • Personalized thank-you email for each referral
  • Exclusive gifts for top referrers like customized insights report or new feature early access

Take Your Marketing Plan to the Next Level

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