Talk to Our Team

Carse and Waterman Productions

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Carse and Waterman Productions primarily target directors of companies within their 30s who seek to infuse their business communications and marketing with an element of fun and personality.

Audience Type

  • B2B

Needs – Primary Buying Considerations

  • Directors looking for engaging communication content
  • Animated content that fosters brand personality and relatability

Demographics

  • Age Range: In their 30s
  • Profession: Company Directors

Psychographics

  • What they value: Engaging, fun, and personality-infused business communications
  • Pain Points: Uninspiring and monotonous business communications
  • Buying Behavior: The potential clients are likely to invest in solutions that can revolutionize their business communication and marketing strategies.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Carse and Waterman Productions provides directors in their 30s with the ability to inject personality and fun into their business comms and marketing through our unique film and television skills, so they can engage, entertain, and explain their brand in a vivid and memorable way.

Understanding Their Pain Points

  • Difficulties in conveying business information in an engaging way
  • Current reliance on traditional, less engaging forms of marketing
  • Inability to differentiate brand in a saturated market

Transformation

  • Business messages transformed into animated, engaging content
  • Elevated brand perception and visibility
  • Enhanced customer engagement and stronger brand loyalty

Unique Selling Proposition (USP)

  • Industry-grade animation skills applied to business marketing
  • Seasoned experience in film and television, proven by our diverse portfolio
  • Holistic packages including print media and static web image packs

Brand Values & One-Liners

  • "Bring your brand to life with animation"
  • "Engage, entertain, and explain with our services"
  • "Revolutionize your business comms with film-grade animation"

Tone

  • We embrace a tone of enthusiasm, creativity, and professionalism. We aim to instill excitement and imagination while ensuring satisfaction with unmatched industry expertise.

Hero Text Idea

  • Flag Text: Delivering animation magic in UK
  • Main Headline: We Bring Film-Grade Animation to Your Business
  • Sub Headline: Transform your business communication from mundane to enthralling, and prop your brand into a category of its own.
  • CTA: Ready to animate your brand? Let's talk.

3. The Media I Will Use to Reach my Target Market

Website

  • Refresh website content to highlight key USPs, core offerings, portfolio showcase, and customer testimonials
  • Track visitor interaction with CTAs, portfolio, and contact sections
  • Optimize website for mobile experience, considering business professionals frequent use of smartphones

Social Media

  • Utilize LinkedIn for professional outreach, posting content samples and industry insights regularly
  • Instagram as a showcase for animated content, behind-the-scenes, and team interactions
  • Post frequency: 3x per week on LinkedIn, daily on Instagram

Paid Advertising

  • Google Ads for keyword targeted campaigns around animated B2B content creation
  • Promote posts on LinkedIn to reach business decision-makers more effectively

Content Recommendations

  • Case studies featuring successful animated content campaigns for clients
  • Industry insights related to the impact of animated content on business communications
  • Behind the scenes content to showcase production process

Podcasts

  • Consider attending visual communication focused podcasts like 'Sketch', 'Animated' or 'Animation Industry'
  • Start your own podcast discussing trending topics around animated content and business communication

Directories

  • List on B2B directories like Clutch.co, Upcity, and G2 for visibility among businesses seeking services like yours
  • Ensure presence on local online service provider directories

Publications

  • Write guest posts for 'Animation Magazine' and 'Broadcast' that cater to the animation industry
  • Reach out to 'Business Insider' for potential business-angled stories

Partnerships & Outreach

  • Establish partnerships with digital marketing agencies who might need animated content for their clients
  • Attend local networking events to establish personal connections

SEO and Content

  • Optimize website content for keywords around 'B2B animated content', 'business animation services'
  • Maintain a regular blog with SEO-friendly content around business communications, the value of animation and case studies

Offline and Local Media

  • Attend relevant industry events for networking and brand exposure
  • Consider local radio ad spots to reach a broader local audience

Online Events

  • Host webinars on how animated content can revolutionize business communication

Online Networking

  • Participate in relevant discussions on LinkedIn groups and Reddit communities like r/animation, r/businesscommunication

Cold Outreach

  • Targeted LinkedIn messages to company directors in their 30s related to your services
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • "10 Ways Animation Can Revolutionize Business Comms" guidebook
  • "Is Your Brand Alive?" interactive assessment quiz
  • "Impact Calculator" estimating conversion rates if utilizing animation

Tripwire Offer

  • Single animated logo design offer
  • Initial storyboard consultation at a discounted rate
  • Small-scale animated social media post package

Welcome Sequence

  • Welcome email with downloadable lead magnet link
  • Follow-up email offering tripwire and results interpretation
  • Third email with full portfolio presentation and client testimonials

Segmentation

  • Segment leads by company size for personalized pitch proposal
  • Segment by industry for customized content examples
  • Use website behavior analysis to segment by product interest

Chatbot and Automation

  • Implement chatbot offering personalized animation recommendations after a short quiz
  • Leverage automation for follow-up messages and nurturing
  • Use automation to segment email-list based on interaction rates

CRM Recommendations

  • Implement a CRM like Hubspot for better lead management
  • Use CRM to track lead conversion, customer engagement, and sales process
  • CRM will help automate and personalize email marketing efforts.

2. My Lead Nurturing System

Marketing CRM

  • Recommended Platform: Hubspot. Ideal for this business size and revenue.
  • Automation Capabilities: Track interactions, automate email marketing,

personalize customer journey.

Sales CRM

  • Recommended Platform: Zoho CRM for sales tracking and deal management.
  • Pipeline Tracking: Use Zoho’s pipeline management feature.

Automated Follow-Ups

  • Post-opt-in, immediately send the guidebook (lead magnet) download link.
  • Trigger a follow-up email with storyboard consultation offer (tripwire) after 2 days.
  • Send email with full portfolio and testimonials after 5 days.

Newsletter

  • Frequency: Monthly
  • Content Pillars: Case studies, industry news, behind-the-scenes studio work.

Retargeting & Ads

  • Platforms: Google Ads for search remarketing, LinkedIn for sponsored content.

Social Media and Content

  • Posting Frequency: 3x weekly on LinkedIn, daily on Instagram.
  • Content Type: Portfolio features, behind-the-scenes, team intros.

Webinars and Events

  • Cadence: Bi-monthly webinars about animation’s benefits for business comms.

Other Nurture Channels

  • A website chatbot to engage visitors and offer personal recommendations.
  • Automated SMS reminders for webinar registrants.

3. Sales Conversion Strategy

Sales Process

  • Begin with a consultation to understand client needs
  • Deliver an exciting discussion about possible solutions
  • Provide a tailored proposal based upon the discussion
  • Create a follow-up routine to maintain engagement and move towards the closing

Sales Assets

  • Develop a step-by-step visual presentation of how a typical project unfolds
  • Formalize a proposal template to standardize process and improve client clarity

Testimonials and Case Studies

  • Collect testimonials post-project completion
  • Showcase testimonials and case studies on the website and in proposals

Conversion Rate Insights

  • Implement a CRM system to track and observe sales process data for improvement

Urgency and Offers

  • Offer a limited-time discount for initial consultations booked within a specific timeframe

Guarantees and Risk Reversal

  • Adopt a satisfaction guarantee to boost client trust

Shock and Awe

  • Send personalized handwritten notes along with the proposal as a tactic to stand out
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a personalized welcome message to new clients introducing the animation team.
  • Send a starter kit detailing information about the animation process and what to expect next.
  • Schedule a kickoff call to understand client's specific needs and expectations.

Communication Cadence

  • Weekly update emails summarizing progress on animation projects.
  • Monthly video calls for detailed progress discussion and feedback.
  • Bi-weekly text reminders about project status.

Client Education

  • Provide detailed guides about the animation process.
  • Create a FAQ section addressing common queries related to animation and its benefits for businesses.
  • Offer short video tutorials explaining the use of animated content in marketing and communication.

Personalized Touches

  • Congratulate clients on business milestones with customized animation messages.
  • Send a small, personalized gift on the client’s annual anniversary with the company.
  • Surprise clients with a celebratory animation for their birthday.

Visuals and Documentation

  • Share before and after images demonstrating the transformation from the initial concept to final animation.
  • Provide comprehensive reports documenting the impact of their animated content.
  • Make a montage of their completed animations at the end of the year as a recap.

Feedback and Proactive Support

  • Regularly solicit feedback through a structured feedback form.
  • Provide proactive support and resolve issues at the earliest.
  • Constantly monitor client satisfaction and take immediate actions to address any dissatisfaction.

Guarantee or Promise

  • “Satisfaction or Reshoot” guarantee to rework on animations until the client is fully satisfied.
  • Deliver all projects on time, every time – or the client gets a discount on their next order.

Operational Excellence

  • Adhere to a strict schedule for delivering the animations as per client's timeline.
  • Maintain high standards in communication with punctuality and professionalism.
  • Ensure the entire team represents the brand consistently in their appearance and behavior.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer a 5% discount on advance annual contract renewal
  • Create a loyalty program granting a 10% discount on the 2nd animation project

Upsells & Cross-Sells

  • Upsell accompanying print packages and static web-only image packs
  • Cross-sell custom animation consultation sessions

Bundling & Packaging

  • Create premium bundle including animation, print packages, static images, and consultation
  • Offer 'all-in-one' business communication solution bundles

Loyalty & Retention Programs

  • Set up gamification elements (points system) on repeat purchase or referrals
  • Implement ‘Rewards for Reviews’ program to encourage customer testimonials

Custom Services and Personalization

  • Offer custom animation themes matching the client's brand style
  • Propose white-glove service for offering personalized packages

Pricing Strategy

  • Introduce tiered pricing based on the complexity and length of the animations
  • Organize occasional flash sales to boost revenue during slow periods

Customer Data and Insights

  • Use basic analytics from Squarespace to track customer behavior
  • Survey clients post-project to gather insights, adapt, and improve

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Discount on next animated project for successful referrer
  • Exclusive free static web image pack for referees

Shareable Assets

  • Pre-designed email template for easy sharing by customers
  • Ready-to-use social media snippets/asserts promoting animation services
  • Referral cards featuring compelling animation examples

Timing and Triggers

  • Request for referrals after client's successful project completion
  • Automated email reminder for referral three months after project completion

Client Success Stories

  • Regularly collect and publish testimonials on social media and website
  • Encourage satisfied customers to share their success stories

Referral Contests

  • Quarterly referral contest, where top referrer wins a free animation service

Partner or Affiliate Programs

  • Establish partnerships with relevant influencers in the B2B space
  • Implement trackable affiliate links for partner sharing

Thank-You Experience

  • Send personalized handwritten thank-you notes for successful referrals
  • Public recognition for top referrers on social media channels

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call