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C12 Virginia LLC

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Christian, growth-focused business owners or CEOs seeking communal counsel and desiring to excel in both personal and professional aspects without undermining family values.

Audience Type

  • B2B
  • Micro-business owners, SMEs, Middle-market companies, Large enterprises

Industries (if B2B)

  • All industries (business-agnostic service).

Needs – Primary Buying Considerations

  • Desire for alignment between faith and business practices.
  • Seeking strategies to manage both business and personal life in harmony.
  • Valuing peer mentorship and expert guidance on various business challenges.

Demographics

  • Age Range: 30-65
  • Gender: Both
  • Geography: United States (Virginia and surroundings)
  • Income Level: High
  • Profession: Business owners, CEOs, Presidents
  • Business Size: All (Micro, SMEs, Middle-Market, Large Enterprises)

Psychographics

  • Lifestyle: Faith-driven, entrepreneurially-minded, family-oriented.
  • What they value: Faith, community, leadership, balance between professional and personal life
  • Pain Points: Balancing faith and work, lack of peer advice about business decisions
  • Buying Behavior: Value-based
  • Decision-Making Roles:
  • Primary Decision Maker: Individuals themselves
  • Secondary Decision Influencers: Peers and family members
  • Support Roles: Board of directors, peers

2. My Message to My Target Audience

Refined Elevator Pitch

  • C12 Virginia LLC empowers faith-driven business leaders to build exceptional ventures without sacrificing their family life. We provide a supportive peer network, architected curriculum, and proactive strategies, enabling them to lead holistically and with excellence.

Understanding Their Pain Points

  • Balancing professional excellence with personal commitment
  • Struggling to manage business risks and changes
  • Lacking peer support to navigate business and personal challenges

Transformation

  • Achieving balance between business, faith, and family values
  • Gaining confidence, peace, and fulfillment in all life aspects
  • Professionally adaptive and proactive, personally content and focused

Unique Selling Proposition (USP)

  • Exclusive curriculum designed for Christian business leaders
  • Monthly executive coaching for personalized strategies
  • Proactive approach towards trends and issues in business

Brand Values & One-Liners

  • Blending Business Excellence with Christian Values
  • For Greater Businesses, For Greater Purposes
  • Your Christian Business Beacon

Tone

  • As a brand, C12 Virginia LLC maintains a tone of guidance and optimism. We enable our clients to feel assured, inspired, and ready to balance their business aspirations with their personal lives.

Hero Text Idea

  • Flag Text: C12 Virginia: Your Christian Business Companion
  • Main Headline: Where Faith Meets Business Excellence
  • Sub Headline: Achieve superior business results without sacrificing your family and spiritual values. We provide the support, insights, and strategies you need.
  • CTA: Join Our Christian Business Leader Network Today

3. The Media I Will Use to Reach my Target Market

Website

  • Improve positioning to cater more specifically to faith-driven business owners.
  • Emphasize the balance between Faith and Business success.
  • Track conversions relating to form submissions and click-through rate from the 'Join a Group' CTA.
  • Prioritize mobile optimization considering the ongoing trend of mobile browsing.

Social Media

  • Prioritize LinkedIn for professional networking and brand awareness.
  • Post motivational quotes, testimonials and success stories 3x per week.
  • Use Facebook for extended reach, especially in the Virginia area.

Paid Advertising

  • Use LinkedIn sponsored content for targeting specific industries/roles.
  • Google Search campaigns targeting keywords related to Christian business advice/coaching.

Content Recommendations

  • Write blog posts addressing the balance between faith and entrepreneurship.
  • Showcase success stories of clients who have achieved the desired balance.

Podcasts

  • Start a podcast featuring interviews with clients, discussing their journey and growth.
  • Reach out to faith-based business podcasts for guest appearances (like 'Eternal Leadership', 'The Bible for Business').

Directories

  • Get listed in Christian business directories like 'Christian Business Network'
  • Utilize local online directories for Virginia-based businesses.

Publications

  • Contribute to publications such as 'Christian Business Revival' and 'Enterprise Magazine'.

Partnerships & Outreach

  • Partner with local churches for seminars/workshops.
  • Reach out to Christian business networks for collaboration and referrals.

SEO and Content

  • Develop a blog providing faith-based business advice.
  • Target keywords around 'Christian business coaching/consulting/advice'.

Offline and Local Media

  • Organize local seminars or webinars for Christian business owners.
  • Consider radio ads on local Virginia stations.
  • Sponsor local Christian business-related events.

Online Events

  • Host regular webinars around faith-driven leadership.

Online Networking

  • Actively engage on Christian business forums like 'Christian Forums'.

Cold Outreach

  • Reach out to high-profile Christian businesses in Virginia via email or LinkedIn.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Faith-Business Balance Guide: Offering valuable techniques for harmonizing ones faith practices with business growth.
  • 'Christian CEO Challenges' Quiz: A quick, interactive way to engage leads and understand their struggles.
  • E-Course on 'Faith-Driven Leadership': An email-delivered mini-course to build trust and demonstrate value.

Tripwire Offer

  • Introductory Consulting Session: A low-cost, one-time private consultation, allowing leads to experience the benefits of the service.
  • Discounted First Month: Offering the first month at a reduced price to remove entry barriers.

Welcome Sequence

  • Welcome Email: Appreciates interest, recaps benefit, and provides next steps.
  • Follow-up Email: Shares a client success story emphasizing the transformation possible through C12.
  • Call to Action Email: A gentle nudge to take the next step with a limited-time offer.

Segmentation

  • Segment by Business Size: Different needs and challenges based on company scale.
  • Demographics Segmentation: Tailor content and offers based on age and family status.
  • Segmentation by Quiz Results: Group together individuals facing similar challenges.

Chatbot and Automation

  • Chatbot on site to answer questions and direct visitors to relevant resources or offers.
  • Setup email automation for Welcome Sequence and consistent nurturing.
  • Implement automation to trigger specific actions based on lead interactions (e.g. personalized follow-up based on quiz result).

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Unlisted
  • Automation capabilities: Unknown, could benefit from advanced automations
  • Recommended improvements or replacements: HubSpot for its advanced automation and segmentation features

Sales CRM

  • Current platform: Unlisted
  • Pipeline tracking or handoff process: Unknown
  • Recommended upgrades: Explore using HubSpot as both a marketing and sales CRM for streamlined integration

Automated Follow-Ups

  • Types of automations: Welcome sequence after lead magnet download, follow-up emails post webinars/events
  • Frequency or triggers: Immediately after opt-in/digital event, then a 3-email series spread over one week

Newsletter

  • Frequency: Monthly
  • Topics or content pillars: Faith-based business leadership, success stories, upcoming events
  • Segmentation: By business size and owner's family status

Retargeting & Ads

  • Platforms and goals: LinkedIn sponsored content for brand awareness, Google Ads for higher visibility

Social Media and Content

  • Posting frequency: 3x weekly on LinkedIn and Facebook
  • Content type or campaign focus: Motivational quotes, testimonials, success stories

Webinars and Events

  • Suggested cadence or purpose: Webinars or local seminars monthly focussed on balancing faith and business leadership

Other Nurture Channels

  • Chatbot, SMS: Implement a website chatbot for instant query resolution, consider SMS for event reminders or important updates

3. Sales Conversion Strategy

Sales Process

  • Develop lead nurturing sequences centered around key business and faith topics
  • Implement regular touch points with warm leads via CRM
  • Introduce dedicated CRM for better lead management and tracking

Sales Assets

  • Develop proposal/pitch deck focusing on company's faith-driven values
  • Create a sales script addressing faith and work-life balance
  • Establish SOP for current and future sales hires

Testimonials and Case Studies

  • Collect testimonials from satisfied clients to showcase on website
  • Create case studies to provide tangible results achieved by clients
  • Formulate a "Wall of Love" page on the website for displaying testimonials

Conversion Rate Insights

  • Track conversion rates through dedicated CRM and Google Analytics
  • Establish a monthly report on conversion performance to continually improve strategies

Urgency and Offers

  • Launch time-bound promotions centered around holiday seasons and religious events
  • Create scarcity through exclusive group openings
  • Offer bonuses such as complimentary first-time executive coaching for fast movers

Guarantees and Risk Reversal

  • Instill buyer confidence with a 'Satisfaction Guarantee' policy
  • Implement risk reversal like money-back guarantee in the first month

Shock and Awe

  • Send personalized welcome gifts (e.g. branded materials) to new clients
  • Handwritten thank you notes to clients for that personal touch
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email detailing member benefits and journey roadmap.
  • Host an initial one-on-one executive coaching session to understand goals.
  • Send an 'About Your Peers' introduction mail with consent, initiating communal bonds.

Communication Cadence

  • Monthly one-on-one executive coaching sessions.
  • Weekly email updates with insights from the curriculum and latest business trends.
  • 24/7 access to a members-only online forum for peer discussions.

Client Education

  • Frequent modules and bite-sized learnings from the architected curriculum.
  • Video seminars from expert business leaders.
  • Regular articles on faith-based business leadership.

Personalized Touches

  • Celebrate business achievements, personal milestones, and faith events with community recognition.
  • "Thought of the Day" personalized emails containing faith-led business advice.
  • Annual, physical 'Faith in Business' gathering for members, fostering stronger bonds.

Visuals and Documentation

  • Prepare a 'Journey Map', visualizing a member's growth overtime.
  • Monthly progress reports highlighting goals met and areas of improvement.
  • Feature success stories on our communications, as case studies of applying faith in business.

Feedback and Proactive Support

  • Regular anonymous surveys for feedback on curriculum and coaching.
  • Proactively offer personalized advice based on feedback or perceived challenges.
  • Create a 'You Asked, We Answered' monthly mail, answering common member queries.

Guarantee or Promise

  • Assurance of strict confidentiality and respect for personal beliefs.
  • Promise of a supportive, engaged and value-based community of peers.
  • Guarantee of regular updates and insights relevant to faith-based businesses.

Operational Excellence

  • Punctuality in all coaching sessions and promised communication.
  • Maintain respectful communication standards in all interactions.
  • Offer flexibility in scheduling coaching, respecting members' personal commitments.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce annual contracts with discounted rates for long-term commitment
  • Consider structured renewal campaigns that highlight the benefits of continuous membership

Upsells & Cross-Sells

  • Offer additional training courses or webinars on specialized topics as upsells
  • Introduce peer mentorship programs as an add-on service

Bundling & Packaging

  • Bundle the existing executive coaching with new offers like advanced training or mentorship programs for a premium package

Loyalty & Retention Programs

  • Create a rewards system for members who refer new customers
  • Offer exclusive access to special events or content for loyal or long-term members

Custom Services and Personalization

  • Provide white-glove dedicated executive coaching for premium members
  • Consider customizable training modules based on individual business needs

Pricing Strategy

  • Offer tiered pricing based on the level of services and resources provided
  • Test incentives for longer commitment tiers, such as a lower price for annual contracts

Customer Data and Insights

  • Use CRM data to identify churn risk and provide personalized attention or offers to those customers
  • Conduct regular feedback surveys to gather insights on service improvements

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer exclusive quarterly webinars for referred peers
  • Provide masterclass series as a bonus for the referee

Shareable Assets

  • Create testimonial, mission alignment videos for social sharing
  • Design evangelist ecards highlighting the purpose and program of C12

Timing and Triggers

  • Ask for referrals after a successful coaching session
  • Automate email reminders for referrals on business anniversaries

Client Success Stories

  • Develop a 'Success Spotlight' monthly newsletter featuring member stories
  • Promote testimonials on the website and social media

Referral Contests

  • Initiate 'Refer a Peer' quarterly contests, offer free coaching session for winners

Partner or Affiliate Programs

  • Develop relationships with Christian business networks for joint promotions

Thank-You Experience

  • Send personalized thank-you notes and C12 branded tokens for top referrers

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