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Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

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  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Business owners in the Philippines who've reached a growth plateau after 5 years and are seeking to scale their businesses. They value technology-based growth solutions and are open to embrace new methodologies for business expansion.

Audience Type

  • B2B
  • Philippine business owners

Industries (if B2B)

  • Cross-industry with a criterion of proven profitability

Needs – Primary Buying Considerations

  • Systematic growth strategies
  • Proven growth methodologies
  • Technology adoption for business expansion

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: Philippines
  • Income Level: Businesses generating at least Php 400,000 per month
  • Profession: Business owners with at least 5 years in operation
  • Business Size: Modestly-sized enterprises (single-location, local market)

Psychographics

  • Lifestyle: Driven, ambitious, open to embracing innovation
  • What they value: Business growth, adopting new technology, proven methodologies
  • Pain Points: Business growth plateau, slow technology adoption, lack of structured growth strategies
  • Buying Behavior: Considering solutions that focus on proven strategies for growth and revenue generation on auto-pilot
  • Decision-Making Roles:
  • Primary Decision Maker: Business owner
  • Secondary Decision Influencers: Not specified
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • BrandBeam empowers business owners in the Philippines with our Business Growth Engine, allowing them to focus on their vision and passion. This is achieved through a structured and systematic approach to creating recurring revenues, enhancing the overall business experience.

Understanding Their Pain Points

  • The struggle to scale stagnant businesses
  • Inefficient use of resources leading to stressful management
  • Reluctance in adoption of new technological strategies

Transformation

  • Transition to a systematic, autonomous income generating business
  • Relief from everyday operational stress, leading to more enjoyment in running the business
  • Evolution into a modern, tech-savvy business inspiring better community impact

Unique Selling Proposition (USP)

  • Our key to autonomy: a proven system based on solid business fundamentals
  • Backed by success, even in businesses with a single employee
  • Strategic utilization of tech to leapfrog competitors

Brand Values & One-Liners

  • 'Turning vision and passion into sustainable growth'
  • 'Evolving businesses through innovative automation'
  • 'Master your business, fuel your passion'

Tone

  • BrandBeam communicates in a confident, engaging and supportive tone, inspiring business owners to seize control of their journey and create more value for their community.

Hero Text Idea

  • Flag Text: Transforming Businesses across the Philippines
  • Main Headline: Ignite your Business Growth with BrandBeam
  • Sub Headline: Simplify operations and turbocharge growth with our systematized model.
  • CTA: Embrace Autonomy, Experience Growth!

3. The Media I Will Use to Reach my Target Market

Website

  • Build with WordPress, considering its usability and expansiveness for small business solutions
  • Track conversions for 'Contact Us' inquiries plus new sign-ups
  • Mobile optimization is crucial considering the tech-adoption trend among businesses

Social Media

  • Concentrate on LinkedIn (for sheer B2B focus) and Facebook (for its popularity in the Philippines)
  • Post 3 times per week; educational content around efficiency, process, technology, and growth
  • Create live sessions or webinars on digital transformation

Paid Advertising

  • Run ads on Facebook for wide coverage and Google for precision targeting
  • Prioritize lead generation and brand awareness campaigns

Content Recommendations

  • Success stories; Guides on technology adoption; Benefits of systematic business growth

Podcasts

  • Join local business podcasts like 'Business is Boring' to share expertise

Directories

  • Enlist in PH Business Dir and Local.ph for local recognition

Publications

  • Reach out to popular business publications like Entrepreneur PH and BizNews Asia

Partnerships & Outreach

  • Partner with complementary B2B services (like HR Outsourcing firms and Consultancies) for garnering referrals

SEO and Content

  • Blog about growth fundamentals and technology's role in business; target keywords related to business growth, automation, recurring revenue

Offline and Local Media

  • Sponsor local, high-value business events and seminars for direct exposure

Online Events

  • Host webinars to educate about business systematizing

Online Networking

  • Engage in business-related local Facebook groups

Cold Outreach

  • Reach out via email to business owners from established LinkedIn and Facebook groups
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Growth Engine Blueprint' e-book
  • 'From Stagnancy to Autopilot' webinar
  • Business health check interactive quiz

Tripwire Offer

  • Strategy call with key audits, priced modestly
  • One week access to Business Growth Engine demo

Welcome Sequence

  • Personalized welcome email with introductions
  • Follow-up email with lead magnet access
  • Engaging stories/testimonial emails (stretch across few days)
  • Promote the tripwire offer
  • CTA emails for subscribing to the full service

Segmentation

  • Tagging based on lead magnet selection
  • Segmentation based on business size and industry
  • Dynamic segment assignment based on quiz result

Chatbot and Automation

  • AI chatbot on site for quick inquiries
  • Automated responses tailored with quiz/interaction data
  • GoHighLevel optimization for lead nurturing and conversion

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Full suite of marketing automation features
  • Recommended improvements: Optimize for lead segmentation and nurturing

Sales CRM

  • Current platform: GoHighLevel
  • Pipeline tracking or handoff process: Online inquiry to consultation to subscription
  • Recommended upgrades: Implement more detailed tracking of sales funnel stages

Automated Follow-Ups

  • Types of automations: Welcome sequence, post-webinar, tripwire upsell
  • Frequency or triggers: Varies by sequence, ranging from immediate to several days

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Business growth strategies, technology adoption, case studies
  • Segmentation: Based on lead magnet selection, business size, and industry

Retargeting & Ads

  • Platforms and goals: Facebook for reach, Google for targeted visibility

Social Media and Content

  • Posting frequency: 3 times per week
  • Content type or campaign focus: Educational content on efficiency, process, tech adoption, growth

Webinars and Events

  • Suggested cadence or purpose: Monthly educational webinars on business systematization

Other Nurture Channels

  • Chatbot, automated email responses, and other GoHighLevel features for interactive engagement

3. Sales Conversion Strategy

Sales Process

  • Pain-point discovery via online consultations
  • Showcase the Business Growth Engine's features during solution-oriented meetings
  • Streamline onboarding with a simple subscription model
  • Automate follow-up reminders post-consultation

Sales Assets

  • Generate proposal templates reinforcing the USP and benefits
  • Develop scripted rebuttals for common objections
  • Create a highly-visual, comprehensive pitch deck

Testimonials and Case Studies

  • Solicit testimonials post-onboarding
  • Showcase success stories on website, social media, and in proposals

Conversion Rate Insights

  • Monitor conversion rates via the CRM (GoHighLevel)
  • Identify areas of friction for improvement

Urgency and Offers

  • Introduce trial offers or short-term contracts for first-timers
  • Highlight time-bound bonuses to promote subscription

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee or refund within a reasonable period
  • Highlight the risk-reversal policy during sales dialogues

Shock and Awe

  • Send personalized welcome kits post-subscription
  • Share brand merchandise for building brand recognition
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with overview of the Business Growth Engine
  • Invitation to a kickoff webinar for new clients
  • Printed welcome kits for premium clients
  • Detailed onboarding roadmap highlighting the client journey

Communication Cadence

  • Weekly updates via emails
  • Monthly review calls with the account manager
  • Quarterly strategy meetings

Client Education

  • Access to a knowledge hub with guides and FAQs
  • Regular webinars on tech adoption and growth hacking
  • Video tutorials on how to maximize the use of the Business Growth Engine

Personalized Touches

  • Handwritten 'Thank You' notes after each major milestone
  • Surprise gifts on client’s business anniversary
  • Personal congratulatory video messages for significant achievements

Visuals and Documentation

  • Monthly growth reports with before and after statistics
  • Regularly updated documentation of the growth process

Feedback and Proactive Support

  • Regular Net Promoter Score (NPS) surveys
  • Quick resolution systems for raised issues
  • Proactive client support via chat and email

Guarantee or Promise

  • Satisfaction guarantee backed by a risk-free 30-day trial
  • Promised response time of 24 hours

Operational Excellence

  • Punctuality in all scheduled meetings and deliverables
  • Transparent communication and reporting
  • Adherence to the highest standards of service

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer annual contracts with a discount for upfront payment
  • Provide a renewal incentive such as a bonus feature or service

Upsells & Cross-Sells

  • Introduce an upsell of an advanced growth system for businesses ready to take the next step
  • Cross-sell related services such as digital marketing consultation or CRM setup

Bundling & Packaging

  • Bundle services into growth packages at different tiers (basic, advanced, elite)
  • Offer all-in-one packages with all services at a value price

Loyalty & Retention Programs

  • Develop a points-based system where customers can earn points for each renewal, redeemable for future services
  • Create a VIP package that offers early access to new features or services

Custom Services and Personalization

  • Offer a premium service tier with personal business growth coaching
  • Provide customized packages based on the specific needs and goals of the business

Pricing Strategy

  • Offer a loyalty discount for long-term contracts
  • Introduce volume-based pricing: the more services they use, the lesser the cost per service

Customer Data and Insights

  • Use CRM data to identify growth opportunities or areas of customer churn
  • Send out customer surveys to gather feedback and identify areas for improvement

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a discount on next month's subscription for successful referrals
  • Provide an exclusive bonus service for refereed customers

Shareable Assets

  • Provide pre-made social media posts promoting BrandBeam's distinct advantages
  • Business cards with referral codes for easy sharing

Timing and Triggers

  • After a successful consultation meeting and subscription is a good time to ask for referrals
  • CRM reminder set at monthly intervals to prompt business owners for referrals

Client Success Stories

  • Collect and share video testimonials from satisfied customers on social media channels
  • Spotlight successful growth stories in email newsletters to inspire referrals

Referral Contests

  • Host a quarterly referral contest with a free month's subscription for the winner

Partner or Affiliate Programs

  • Establish partnerships with local business organizations offering them exclusive referral codes

Thank-You Experience

  • Personalized thank-you email for every referral
  • Public feature of top referrers in a 'BrandBeam Champions' social media post

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call