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Bliss Science

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Independently wealthy men, particularly former CEOs in tech or STEM fields, who are struggling with their romantic or dating life, particularly following a divorce or in a sexless marriage.

Audience Type

  • B2C
  • Wealthy men, particularly ex-CEOs in tech or STEM

Needs – Primary Buying Considerations

  • Desire to improve romantic and sexual relationships
  • Focus on personal growth and self-improvement

Demographics

  • Age Range: Not specified, inferred 40-60+
  • Gender: Male
  • Geography: United States
  • Income Level: High (able to afford $10,000+ one-time fee)
  • Profession: Tech or STEM (e.g., former CEOs, current investors or consultants)

Psychographics

  • Lifestyle: Successful and driven, with a focus on personal growth
  • What they value: Success in all aspects of life, including romantic relationships
  • Pain Points: Struggling with romantic or dating life, particularly following a divorce or in a sexless marriage
  • Buying Behavior: Likely to invest in personal growth and solutions to improve their romantic life

Secondary Target Market

  • Couples in a sexless marriage looking for ways to reignite their relationship

2. My Message to My Target Audience

Refined Elevator Pitch

  • Bliss Science guides high-achieving men and couples recovering from passionless relationships, leveraging scientific insights and spiritual wisdom, to success in love equalling their triumphs in business.

Understanding Their Pain Points

  • Struggling to rekindle romance in a sexless marriage or navigate dating post-divorce
  • Unfulfilled despite their wealth and business successes
  • Feeling isolated due to lack of authentic, passionate connection.

Transformation

  • Achieving rewarding romantic relationships filled with depth and passion
  • Experiencing a harmonious balance between personal and professional success
  • Feeling fulfilled and complete in all spheres of life.

Unique Selling Proposition (USP)

  • Interweaves scientific wisdom with spiritual insights as a PhD scientist and spiritual community member
  • Applies exclusive methods unavailable to typical therapists
  • Establishes genuine connections and understanding with logic-minded, successful men.

Brand Values & One-Liners

  • "Turn business success into relationship triumph"
  • "Tech wisdom meets spiritual science for your love life"
  • "Unlock the chemistry of love for STEM mastered men"

Tone

  • Bliss Science communicates with empathy, assurance, and wisdom. We aim to make our clients feel understood, supported, and guided on their journey towards romantic fulfillment.

Hero Text Idea

  • Flag Text: Relationships Reimagined
  • Main Headline: Make Your Love Life as Successful as Your Business
  • Sub Headline: Using a blend of scientific and spiritual methods, we guide you from passionless to thriving relationships.
  • CTA: Start Your Transformation

3. The Media I Will Use to Reach my Target Market

Website

  • Continue leveraging Webflow for an engaging and user-friendly site
  • Track conversions of the 'Start Your Transformation' CTA
  • Mobile optimization is key, as target audience likely uses both mobile and desktop

Social Media

  • Focus on LinkedIn for reaching professionals in tech or STEM
  • Update regularly (at least twice per week) with content aimed at solving problems around dating and relationships
  • Test out video content on Instagram, providing glimpses into the services provided

Paid Advertising

  • Google Ads for keyword targeting related to relationship coaching or dating post-divorce
  • LinkedIn ads targeting former CEOs in tech or STEM industries

Content Recommendations

  • Blog posts tackling common relationship struggles for men after divorce
  • Case study or success story articles showcasing Bliss Science's effectiveness

Podcasts

  • Starting a Bliss Science podcast discussing science and spirituality in relationships
  • Appear on podcasts like 'The Art of Charm' and 'Relationship Alive!'

Directories

  • List in local online directories as well as on major platforms like Yelp and Angie’s list
  • Target therapy and coaching directories, such as Psychology Today's Therapy Directory

Publications

  • Write guest posts for publications like 'Psychology Today' or 'Men's Health'

Partnerships & Outreach

  • Partner with divorce lawyers who could refer clients
  • Connect with networking groups for former CEOs or the tech sector

SEO and Content

  • Develop content around keywords like 'relationship coaching', 'dating after divorce', and 'CEO dating practices'

Offline and Local Media

  • Host local workshops or speaking engagements at relevant conferences
  • Leverage local news stations or newspapers for features

Online Events

  • Run webinars on navigating dating and relationships for successful men

Online Networking

  • Participate in relevant Reddit communities (e.g., /r/datingoverthirty)
  • Contribute to LinkedIn groups for professionals within the tech or STEM industries

Cold Outreach

  • Direct email or LinkedIn messaging to targeted individuals, summarizing Bliss Science’s services and value
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Guide to Rediscovering Passion: Dating and Relationship Tips for Accomplished Men'
  • 'Self-Assessment Quiz: Is Your Relationship in Need of a Rekindle?'
  • 'Rebuilding Romance: A Step-by-step Video Guide for Success in Love After Divorce'

Tripwire Offer

  • 'The Relationship Boost: A Compact 5-Video Course'
  • 'One-on-One Speed Coaching Session'
  • 'Introduction to Relationship Restart: A Mini Program'

Welcome Sequence

  • 'Welcome and Thank You Email with Quiz Results or Guide'
  • 'Introduction and Story of Bliss Science: Why and What We Do'
  • 'Overview and Benefits of Full Program'
  • 'Warm-Up Offer: Introducing the Tripwire Product'
  • 'First Steps: Actionable Tips for Improving Relationships'
  • 'Invitation to a Free Strategy Call or Consultation'

Segmentation

  • 'Interested in Improving Existing Relationship vs. Seeking Guidance in Dating'
  • 'Differentiating Independently Wealthy Men from Couples'
  • 'Segmenting Based on Stage in Process: Awareness, Consideration, Decision'

Chatbot and Automation

  • 'Installation of a Chatbot for Initial Interaction and Lead Capture'
  • 'Automation for delivering lead magnets and segmenting leads in CRM'
  • 'Chatbot Triggers for Follow-ups and Engagement with the Lead'

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Kit
  • Automation capabilities: Subscriber segmentation, simple automations, email marketing
  • Recommended improvements: Integrate with a more feature-rich platform, such as ActiveCampaign, for improved automation and tagging.

Sales CRM

  • Current platform: Consider implementing Pipedrive to manage sales pipeline
  • Pipeline tracking or handoff process: Track stages from lead acquisition, nurturing, proposal to closing in the CRM.

Automated Follow-Ups

  • Types of automations: Post-inquiry follow-up, post-session feedback, regularly spaced check-ins
  • Frequency or triggers: Immediate follow-ups post-inquiry or session; quarterly check-ins

Newsletter

  • Frequency: Monthly
  • Topics or content pillars: Relationship tips, success stories, science-backed insights
  • Segmentation: Independent wealthy men vs Couples

Retargeting & Ads

  • Platforms and goals: Google Ads for keyword targeting, LinkedIn ads focused on ex-CEOs in tech/STEM

Social Media and Content

  • Posting frequency: Weekly on LinkedIn, bi-weekly on other platforms
  • Content type or campaign focus: Share blog posts, client success stories, tips, and resources

Webinars and Events

  • Suggested cadence: Quarterly webinars to discuss widespread relationship concerns or topics

Other Nurture Channels

  • Chatbot on website for initial interaction and lead qualification
  • Direct messaging support through WhatsApp

Blog

  • Posting frequency: Bi-weekly
  • Content type or campaign focus: Articles on dating after divorce, rekindling passion, etc.

3. Sales Conversion Strategy

Sales Process

  • Establish a clarity call as initial point of contact, filtering potential clients
  • The second call should deepen understanding and build trust before making the sales pitch
  • Implement a CRM follow-up process for those who don't convert immediately
  • Provide a clear next step after each interaction

Sales Assets

  • Create a call script that captures the potential client's pain points and showcases Bliss Science's benefits
  • Develop a sales proposal template for individualized offers
  • Create a concise yet comprehensive pitch deck on Bliss Science's proprietary methodology

Testimonials and Case Studies

  • Encourage satisfied clients to provide testimonials
  • Display testimonials on the website, in newsletters and on social media
  • Develop a couple of detailed case studies about successful transformations

Conversion Rate Insights

  • Utilize CRM for capturing data on leads and conversions
  • Establish performance indicators for conversion rates
  • Arrange monthly reviews to identify friction points and areas for improvement

Urgency and Offers

  • Offer early-bird discounts for upcoming retreats or webinars
  • Provide bonuses for fast movers (like bonus on-demand programs or additional support)

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee to boost trust, e.g., 'See transformation or your money back'

Shock and Awe

  • Send a personalized welcome package to new clients with branded materials and a personal note
  • Consider a "thank you" gift system for clients who refer others
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email detailing the journey map and next steps
  • Onboarding call to dive deeper into personal goals and expectations
  • Personalized 'welcome to the program' kit mailed with relevant introductory materials

Communication Cadence

  • Weekly updates via email, revealing progress and next steps
  • Monthly consultations to address concerns, feedback, and route adjustments

Client Education

  • Access to Bliss Science’s online library of resources and practices
  • Regular video trainings on relevant topics
  • Complimentary access to bonus on-demand programs

Personalized Touches

  • Handwritten quarterly appreciation notes
  • Personalized annual gift celebrating the relationship journey
  • Surprises for significant life events (e.g., birthdays, anniversaries)

Visuals and Documentation

  • Monthly progress reports showing development on the journey
  • 'Before & After' transformation showcases at milestones

Feedback and Proactive Support

  • Regular surveys for experience feedback
  • Proactive support via direct messaging system

Guarantee or Promise

  • If not satisfied after the initial consultation series, offer a partial refund as a credibility proof

Operational Excellence

  • Ensure punctuality and professionalism in all encounters
  • Maintain high standards for appearance and communication styles

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement an annual membership model with added benefits such as priority access to new programs and retreats.

Upsells & Cross-Sells

  • Develop advanced courses or personalized coaching packages for premium upselling.
  • Promote complementary programs as cross-sell opportunities during client interactions.

Bundling & Packaging

  • Bundle programs and retreats into an 'All-Inclusive' package that provides value while increasing LTV.

Loyalty & Retention Programs

  • Create a customer referral program offering discounts on future services for successful referrals.
  • Develop a loyalty program that provides exclusive benefits to repeat clients.

Custom Services and Personalization

  • Offer an exclusive "VIP Coaching Program" with higher personalization and direct access to you.

Pricing Strategy

  • Introduce discounted pricing for clients who commit to long-term coaching programs.
  • Offer a reduced-rate 'Retainer Program' for clients who wish to maintain ongoing access to your services.

Customer Data and Insights

  • Leverage CRM to track customer preferences, engagement, and to identify upsell or cross-sell opportunities.
  • Set up a system for monitoring customer satisfaction and feedback to allow early intervention and retention efforts.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a $500 discount on next service for successful referrals
  • Provide exclusive free access to a select bonus on-demand program for referees

Shareable Assets

  • Develop pre-written email scripts and social posts for clients to share
  • Design a referral landing page with easy enrolment form

Timing and Triggers

  • Ask for referrals after a positive feedback or a visible improvement in the client's situation
  • Use your CRM to automate referral requests after reaching milestones

Client Success Stories

  • Regularly collect and publish testimonials on your site and social channels
  • Create case study videos for clients to share

Thank-You Experience

  • Send personalised thank-you emails for every successful referral
  • Recognise top referrers on a dedicated page on your site
  • Offer surprise gifts (like a book or gadget) to consistent top referrers

Take Your Marketing Plan to the Next Level

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