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BizMarketing

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • BizMarketing primarily targets established small business owners who have plateaued and are looking to facilitate growth without jeopardizing existing operations.

Audience Type

  • B2B
  • Established small business owners

Industries (if B2B)

  • Home service industry

Needs – Primary Buying Considerations

  • A proven, structured marketing system
  • Clear deliverables that facilitate sustainable growth
  • Value for money and good ROI

Demographics

  • Business Size: 10 to 50 employees
  • Revenue: $1 million - $10 million per year

Psychographics

  • Seeking growth but wary of burning out team or budget
  • Values simplicity, structure, and proven systems
  • Pain point: Business has plateaued
  • Decision-making roles:
  • Primary Decision Maker: Business owner

2. My Message to My Target Audience

Refined Elevator Pitch

  • BizMarketing provides established small business owners with sustainable growth through proven marketing systems, so they can focus on what they do best, without burning out their team or budget.

Understanding Their Pain Points

  • Stuck between stability and real growth
  • Chasing shiny marketing tactics that don't deliver
  • Wasting time and resources without a structured marketing system

Transformation

  • Stability turns into sustainable growth
  • Frustration evolves into clarity, consistency, and control
  • Wasted effort gets replaced with a long-term growth engine

Unique Selling Proposition (USP)

  • Curated system leveraging proven principles of renowned marketing minds
  • Proven, step-by-step, jargon-free marketing system
  • Sustainable growth, not fleeting tactics

Brand Values & One-Liners

  • "Turning stability into sustainable growth, not just a plan, a proven system"
  • "Business victories, not vacuous jargon"
  • "Clarity, consistency, and control across your digital presence"

Tone

  • Vital and assertive, with a hint of straightforward optimism. BizMarketing speaks with the voice of experienced guidance, offering a path towards transformative growth and unwasted potential.

Hero Text Idea

  • Flag Text: "Empowering US Businesses"
  • Main Headline: "Transcend Plateaus with Proven Marketing Systems"
  • Sub Headline: "Unlock sustainable growth, eliminate wasted effort, and build a future-proof growth engine. Our Ascent Plans give you a roadmap to win."
  • CTA: "Begin Your Ascent - Book Your Audit Today!"

3. The Media I Will Use to Reach my Target Market

Website

  • Implement Google Analytics to track conversions.
  • Focus on mobile optimization considering the trend in B2B mobile search.
  • Optimize lead capture forms and CTAs to increase conversion rates.

Social Media

  • LinkedIn: Weekly informational posts, case studies, LinkedIn ads targeting decision makers in the home services industry.
  • Twitter: Daily industry updates, insights and trends, engaging with followers.
  • Facebook: Weekly posts featuring client success stories, Facebook Ad campaigns targeting business owners.

Paid Advertising

  • Google Search ads focusing on keywords related to 'business marketing services' and 'B2B marketing.'
  • LinkedIn Ads for decision makers within the home service industry.
  • Facebook Ad campaigns to create brand awareness and engage with established business owners.

Podcasts

  • Create a BizMarketing podcast discussing marketing strategies for established businesses.
  • Feature on industry-specific podcasts such as 'The Business Owner's Podcast', 'B2B Growth Show'.

Partnerships & Outreach

  • Partner with industry associations such as the National Association of Home Builders.
  • Guest posts on authoritative B2B marketing blogs.
  • Offer expert insights for publications within the home service industry.

SEO and Content

  • Regular blog posts around topics such as 'Marketing strategies for stable businesses', 'Transitioning from stability to growth'.
  • Implement a comprehensive SEO strategy focusing on long-tail and local keywords.

Offline and Local Media

  • Participate in B2B tradeshows and conferences.
  • Sponsor local events targeting home service industry.
  • Direct mail to target businesses in select areas.

Online Events

  • Host webinars on 'Marketing strategies for small businesses'.
  • Virtual networking through industry specific online events.

Online Networking

  • Engage in relevant LinkedIn groups such as 'Small Business Network', 'B2B Marketing'.
  • Participate in industry specific forums quora threads targeting small business marketing.

Cold Outreach

  • Targeted LinkedIn outreach to decision makers in the home service industry.
  • Email campaigns targeting businesses looking for marketing services.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '7 Step Marketing Audit' - Pro-bono evaluation of potential client's marketing activities
  • '10-Step Guide to Breaking Plateaus' - eBook that communicates BizMarketing strategies
  • '30 minute Strategy Session Webinar' - Invite potential clients to join a free webinar that discusses industry specific marketing strategies

Tripwire Offer

  • 'Marketing Overview Report' - Detailed report of the audit which includes recommendations at $99
  • 'Module 1 of the Ascent Plan Course' - Low cost trial for first module at discounted price

Welcome Sequence

  • Day 1: Confirmation of subscription with access link to free resource
  • Day 3: Offer introduction and value proposition of BizMarketing services
  • Day 7: Promote Tripwire Offer with a limited time discount
  • Day 14: Case study showcasing the successful application of Ascent Plans

Segmentation

  • Tag leads by industry to offer relevant case studies and testimonials
  • Segment by business size for more personalized and targeted campaign messaging
  • Split leads by interaction level (opens, clicks, downloads) for lead scoring

Chatbot and Automation

  • Integrate a Chatbot on website to facilitate scheduling audits and answering FAQs
  • Set up automatic email responses on Mailchimp for requests and inquiries

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Mailchimp
  • Automation capabilities: email automations, segmentation, reporting
  • Recommended replacements: ConvertKit for better automation and segmentation features.

Sales CRM

  • Current platform: Not mentioned
  • Recommended platform: Zoho CRM for easy integration with Mailchimp and sales process automation.

Automated Follow-Ups

  • Post-opt-in: Automate welcome series introducing BizMarketing and its services.
  • Abandoned cart: Follow-up sequence for those who showed interest in the 'Marketing Overview Report' but didn't purchase.
  • Reactivation: Quarterly check-in emails for inactive leads.

Newsletter

  • Frequency: Bi-weekly
  • Topics: Success stories, industry trends, marketing tips
  • Segmentation: Targeted emails based on industry and interaction level.

Retargeting & Ads

  • Google Ads for search intent targeting
  • Facebook and LinkedIn Remarketing Ads targeting engaged website visitors.

Social Media and Content

  • Posting frequency: Weekly on LinkedIn, daily on Twitter
  • Content type: Industry insights, success stories, and tips.

Webinars and Events

  • Suggested cadence: Monthly webinars on marketing strategies for small businesses.

Other Nurture Channels

  • Chatbot: To aid in FAQs and audit scheduling on website.
  • SMS: Automated reminders for upcoming webinars and events.

3. Sales Conversion Strategy

Sales Process

  • Audit current marketing efforts and business goals
  • Present tailored Ascent Plans based on audit findings
  • Submit a proposal and agreement to interested prospects
  • Implement a follow-up system to track leads and conversions

Sales Assets

  • Create SOPs for sales process, including Audit, Proposal, and Agreement stages
  • Develop scripts for initial prospect meetings and follow-up encounters
  • Improve proposal templates with visuals and easy-to-understand benefits of Ascent Plans

Testimonials and Case Studies

  • Actively request for testimonials from satisfied clients post-service
  • Utilize these testimonials in the sales process for social proof
  • Develop in-depth case studies and feature on website and social media platforms

Conversion Rate Insights

  • Current conversion rate: 90%
  • Aim to maintain or improve this conversion rate with analytics tracking
  • Utilize CRM capabilities to monitor conversion paths and identify potential improvements

Urgency and Offers

  • Apply time-bound promotions to encourage prompt decision-making
  • Create a multiple package discount for prospects interested in multiple services

Guarantees and Risk Reversal

  • Reinforce trust with a 30-day satisfaction guarantee
  • Create and highlight an easy refund process for peace of mind

Shock and Awe

  • Surprise prospects with a value-packed welcome package after signing up
  • Personalize subsequent communications and offerings
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email outlining the Ascent Plan journey and immediate next steps.
  • A kickoff call for personal introduction and project clarification.
  • Detailed welcome package including a timeline and clear client expectations.

Communication Cadence

  • Weekly check-in emails with project updates and upcoming tasks.
  • Monthly review calls to share results and discuss changes.
  • Regular email updates on relevant industry trends and tips.

Client Education

  • A dedicated client portal highlighting each step of the Ascent Plan process.
  • Training videos showcasing how to leverage tools and strategies for growth.
  • Detailed performance reports highlighting achieved growth and potential improvements.
  • Strategy guides and FAQs related to systems for self-learning and efficiency.

Personalized Touches

  • Personalized anniversary email celebrating their "Ascent-iversary".
  • Handwritten thank you notes after major milestones.
  • Special birthday discount on add-on services.

Visuals and Documentation

  • Monthly performance report showcasing before and after scenarios.
  • Progress recap in a digestible visual format for instant understanding.
  • Documentation of all strategies and actions for future reference.

Feedback and Proactive Support

  • Regular satisfaction surveys to gather feedback and identify improvement areas.
  • A real-time support chat for immediate help and query resolution.
  • An effective system for responding and resolving issues early.

Guarantee or Promise

  • 90-day risk-free trial policy with a money-back guarantee.
  • Promise of sustainable growth with a unique “love it or leave it” policy.

Operational Excellence

  • Clear project timelines ensuring scheduling flexibility and punctuality.
  • Stringent internal communication standards for professional and mindful interactions.
  • Appearance guidelines for all BizMarketing representatives.
  • Systematized tracking of all client interactions for consistent service quality.

This plan ensures a world-class experience embracing both practical systems and memorable, emotion-driven touches. The goal is to make every client feel valued and essential to BizMarketing. No step is accidental - each touch point is systematic and contributes to this grand experience.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer 10% discount for 12-month contract commitment
  • Implement auto-renewal options in Mailchimp CRM

Upsells & Cross-Sells

  • Promote add-on consultation or training services
  • Cross-sell PPC management for Google Search campaigns

Bundling & Packaging

  • Introduce premium Ascent Plan with added benefits
  • Bundle podcast creation or promotion with main packages

Loyalty & Retention Programs

  • Launch referral program with discounts for referred and referring clients
  • Reward long-term clients with exclusive quarterly business audits

Custom Services and Personalization

  • Offer white-glove service tier, including personalized strategy sessions

Pricing Strategy

  • Provide progressive discounts for longer-term contracts
  • Analyze competitor pricing and adjust if Ascent Plans are underpriced

Customer Data and Insights

  • Use Mailchimp CRM for tracking customer engagements
  • Implement churn prevention system via regular check-ins and surveys

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a discount on the next month’s service for successful referrals
  • Provide the referred business with a free marketing audit

Shareable Assets

  • Create pre-made social posts and emails praising BizMarketing services
  • Design referral business cards that clients can hand out

Timing and Triggers

  • Ask for referrals post successful campaign launch or significant metrics improvement
  • Automate referral reminders in monthly project update communication

Client Success Stories

  • Record and share client success stories on the website and social media
  • Encourage clients to share their own experience promoting peer-to-peer referral

Referral Contests

  • Run a quarterly contest with attractive rewards for the client with most referrals

Partner or Affiliate Programs

  • Develop partnerships with complementary businesses for mutual referrals
  • Implement an affiliate program offering a commission for successful referrals

Thank-You Experience

  • Send personalized thank-you notes to clients who refer new businesses
  • Publicly recognize top referrers on social media and newsletters

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call