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Avistal GmbH

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Owners of established and expanding therapy and health centers experiencing operational difficulties, desiring strategic freedom, compliance, and a platform for growth.

Audience Type

  • B2B
  • Health center owners

Industries (if B2B)

  • Healthcare
  • Therapy and Rehabilitation centers

Needs – Primary Buying Considerations

  • Desire to eliminate operational chaos for scalability
  • Need for compliance and auditing assurances
  • Seeking a digital system for business management

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: Not specified, though likely German speaking regions, inferred from website URL
  • Income Level: Able to invest in business improvement systems
  • Profession: Owners of therapy or health centers
  • Business Size: Health centers with 10+ employees

Psychographics

  • Lifestyle: Busy, overwhelmed by operational chaos
  • What they value: Strategic freedom, compliance, scalability
  • Pain Points: Operational difficulties, risk of non-Compliance, lack of organizational structure
  • Buying Behavior: Attracted to low-friction consultative funnel
  • Decision-Making Roles:
  • Primary Decision Maker: Business owners
  • Secondary Decision Influencers: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Avistal GmbH transforms operational chaos in therapy centers into a scalable, digital system. We free owners from the hassles of daily micromanagement and ensure future-proof profitability and team stability.

Understanding Their Pain Points

  • Frustrating operational chaos disrupting business flow
  • Hindered by daily micromanagement tasks
  • Lack of a scalable and efficient practice system

Transformation

  • Achieve streamlined, orderly operations
  • Regain control and strategic freedom
  • Usher in an era of growth and expansion with a future-proof, scalable system

Unique Selling Proposition (USP)

  • We act as architects, not just consultants
  • We provide on-site diagnostics and tailored solutions
  • We offer a turn-key service, not just advice

Brand Values & One-Liners

  • Turning chaos into order, one digital step at a time
  • Crafting custom solutions for your therapy center
  • Future-proofing therapy practices with tailored digital transitions

Tone

  • Empathetic yet professional, confident, and trustworthy. We understand the pain points of therapy center owners and provide relief with confidence.

Hero Text Idea

  • Flag Text: Your Solution for Operational Chaos in Therapy Centers
  • Main Headline: Streamlining Operations for Future-Proof Practices
  • Sub Headline: Escape the hassle of daily micromanagement and usher in future-proof profitability and team stability with our custom-tailored, scalable digital system.
  • CTA: Book Your Free Potential Check Now.

3. The Media I Will Use to Reach my Target Market

Website

  • Improve website user experience and layout on http://www.avistal.de for better lead generation
  • Track conversions for 'Book Your Free Potential Check Now' CTA using Google Analytics
  • Evolve the website mobile friendly as more B2B decision-makers are now mobile users

Social Media

  • LinkedIn should be a primary platform to connect with health care center owners and employees
  • Weekly posts about benefits and USPs of Avistal's service
  • Regular stories/testimonials highlighting successful transformations of client's businesses

Paid Advertising

  • Google Ads with a focus on keywords related to therapy center operations and management
  • LinkedIn Ads targeting specific job titles and industries
  • Invest in retargeting ads for visitors of the Avistal website who didn't convert

Content Recommendations

  • Case studies of successful therapy centers which Avistal helped
  • Blog posts on the importance and methods of streamlining therapy centers
  • How-to guides and explainer videos on using a digital system

Partnerships & Outreach

  • Collaborate with therapy center chains which can benefit several of their centers at the same time
  • Outreach to health care industry influencers for speaking opportunities at virtual and physical events

SEO and Content

  • Create a blog section to target long-tail keywords about therapy center management
  • Regularly update content to build organic visibility

Offline and Local Media

  • Sponsor local health care events for branding and lead generation
  • Press releases about new partnerships and successful transformations to local news publications

Online Events

  • Webinars teaching 'How to manage therapy centers better' for lead generation
  • Regular virtual meetups for current customers to discuss problems and solutions

Online Networking

  • Join healthcare and business management groups on LinkedIn
  • Participate in relevant therapy center management discussions on industry forums

Cold Outreach

  • Email outreach to therapy centers which recently posted job listings for operations roles
  • LinkedIn outreach to owners and decision-makers in therapy and health centers
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Guide: '5 Steps to Transform Operational Chaos into a Scalable Digital System'
  • Quiz: 'Are You Ready to Scale Your Therapy Center?'
  • Calculator: 'Operational Chaos Cost Calculator – Save by Going Digital'

Tripwire Offer

  • Sell 'Practice Structure mini-course' at a low cost
  • One-hour 'Operational Audit Checkup' as a low-cost, service-specific entry point

Welcome Sequence

  • Automate email flow to thank users for downloading the lead magnet and invite them to the 'Potential Check' call
  • schedule regular updates with useful tips and reminders for the 'Practice Structure Day'

Segmentation

  • Tag leads based on their interest shown by their interaction with website content and emails
  • Sort leads based on the size of their therapy center and specific needs

Chatbot and Automation

  • Use chatbot to answer common customer questions, offer lead magnets and direct to 'Potential Check' call booking
  • Set up automation to remind users of their appointments and follow-up on missed 'Potential Check' calls

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Unspecified
  • Automation capabilities: Recommended to explore CRM platforms like Zoho or ActiveCampaign for their automation features
  • Recommended improvements: Implement automated workflows for lead scoring, drip email sequences, and sales handoff process

Sales CRM

  • Current platform: Unspecified
  • Pipeline tracking or handoff process: Implement a CRM like Pipedrive or Copper (if the team prefers a Google Workspace integration)
  • Recommended upgrades: Establish clear stages in the sales pipeline for better tracking and management of leads

Automated Follow-Ups

  • Types of automations: welcome sequence after lead magnet download, reminder for 'Potential Check' call appointments, feedback post 'Practice Structure Day'
  • Frequency or triggers: Trigger-based emails following lead's actions, and weekly touchpoints (varied content)

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Tips for thriving therapy center management, industry updates, case studies, feature highlights of the Avistal system
  • Segmentation: Based on stage in the sales funnel, size of therapy center, and specific needs

Retargeting & Ads

  • Platforms and goals: LinkedIn Ads for brand visibility and lead generation with specific targeting, Google Ads for capturing search intent

Social Media and Content

  • Posting frequency: Weekly on LinkedIn
  • Content type or campaign focus: Testimonials, benefits of Avistal's service, industry-specific advice

Webinars and Events

  • Suggested cadence or purpose: Monthly informational webinar for lead generation, 'Ask Avistal' session every two months for engagement

Other Nurture Channels

  • Chatbot: Use a manning chatbot like Drift or Intercom on website for 24/7 customer support and query resolution
  • SMS: Monthly SMS updates and reminders for appointments (confirm from leads if they opt-in for SMS)

3. Sales Conversion Strategy

Sales Process

  • Use a free 30-minute 'Potential Check' call to qualify leads.
  • A 'Practice Structure Day' (PST) on-site for a fee as an entry point.
  • Present a diagnostic 'Blueprint' to close the core project.

Sales Assets

  • Develop a standardized script and SOPs for the free 'Potential Check' calls.
  • Create a visually appealing, detailed proposal for the 'Practice Structure Day' (PST) service.

Testimonials and Case Studies

  • After a successful project, ask the client for a testimonial that highlights how Avistal solved their operational problems.
  • Feature testimonials prominently on the website, in proposals, and in sales presentations.
  • Develop detailed case studies to showcase at sales presentations.

Conversion Rate Insights

  • Use a CRM to track the conversion rate from initial lead contact ('Potential Check' call) to 'Practice Structure Day' (PST) service.
  • Measure the conversion rate from PST service to full project deal closing.
  • Steadily aim to improve these conversion rates through refined sales tactics, better objection handling, and improved sales assets.

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee for the 'Practice Structure Day' (PST) service as a risk reversal strategy.

Shock and Awe

  • Offer a valuable freebie (e.g., a guide to digitalization curated for therapy centers) when a lead schedules a 'Potential Check' call.
  • Send a personalized thank-you note or small gift after closing a 'Practice Structure Day' (PST) service to foster a relationship and make the transition into larger project smoother.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email outlining next steps with an attached AVISTAL guide.
  • An on-site 'Practice Structure Day' to evaluate client's needs and problems.

Communication Cadence

  • Weekly emailed project updates including actions completed and next steps.
  • Monthly video calls to discuss progress and adjustments.

Client Education

  • Access to a digital knowledge hub, filled with guides, FAQs, and training videos.

Personalized Touches

  • Congratulations email upon successfully implementing the first workflow.
  • Gift of a branded USB containing all important documents and software.

Visuals and Documentation

  • Before-and-after diagrams illustrating workflow process improvements.
  • Monthly progress reports highlighting operational improvements.

Feedback and Proactive Support

  • An automated monthly feedback submission and issue-tracking system.
  • Immediate support when operational challenges arise, backed by issue resolution procedures.

Guarantee or Promise

  • Deliver the "Blueprint" as a turn-key solution, tailored for each therapy center.

Operational Excellence

  • Punctual delivery of services, with clear communication at all stages.
  • High standard practices in handling sensitive health sector data.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement long-term contracts (6-12 months) with discount incentives for upfront payment

Upsells & Cross-Sells

  • Introduce add-on services like QM audit assistance, training sessions, or template upgrades
  • Upsell comprehensive 'Health-Center Total Package' for larger centers or multiple locations

Bundling & Packaging

  • Offer packages with various levels of depth (e.g., Basic, Advanced, Premium) to cover different needs and budgets

Loyalty & Retention Programs

  • Introduce a reward system for client referrals leading to successful contracts
  • Regular check-in calls/webinars for early identification and addressing of potential issues

Custom Services and Personalization

  • Develop white-glove 'VIP' service tier with priority support, quicker implementation, or custom feature development

Pricing Strategy

  • Use dynamic pricing based on the size, complexity, and location of the therapy center
  • Consider offering discounts to establishments committing to long-term contracts or referrals

Customer Data and Insights

  • Integrate CRM tracking to identify upselling opportunities or potential contract renewal risks

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a discount on the next 'Practice Structure Day' for clients referring new leads.
  • Give 10% discount on first 'Practice Structure Day' to new leads referred.

Shareable Assets

  • Create one-page customer success stories to share after 'Practice Structure Day'.
  • Provide email and social media templates with a referral link for customers to share.

Timing and Triggers

  • Ask for referrals after the successful implementation of the digital system.
  • Automate prompts for referrals at the end of regular service updates or communications.

Client Success Stories

  • Request testimonials from happy clients, add these stories to the website and share via email.
  • Create a website section dedicated to success stories and include referral call-to-action.

Referral Contests

  • Host a quarterly 'Best Referral' contest with an additional discount on recurring services as a reward.

Partner or Affiliate Programs

  • Collaborate with healthcare equipment suppliers to cross-promote referrals.
  • Establish affiliate programs with industry consultants and offer a commission on referrals.

Thank-You Experience

  • For top referrers, arrange a personalized thank you note, along with a small appropriate wellness-oriented gift.
  • Publicly recognize top referrers on the website or in newsletters.

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