Talk to Our Team

Aviator Properties Team

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Highly educated, high-income individuals aged 25-60 seeking real estate investment strategies, primarily in the Boston, Newton/Brookline, Chestnut Hill markets.

Audience Type

  • B2C
  • High net worth individuals, professionals with advanced degrees (MD, PhD), successful business owners

Needs – Primary Buying Considerations

  • Efficient real estate transactions with maximum ROI
  • High level of detail orientation and comprehensive services
  • Local market expertise

Demographics

  • Age Range: 25-60
  • Gender: Both
  • Geography: Boston and surrounding areas (Newton/Brookline, Chestnut Hill)
  • Income Level: High ($200,000+)
  • Profession: Professionals with advanced degrees (MD, PhD), successful business owners

Psychographics

  • Lifestyle: Busy, goal-oriented, long-term investors
  • What they value: Expertise, high-quality, comprehensive services
  • Pain Points: Need for efficient real estate transactions
  • Buying Behavior: Invests in high-quality real estate, values detailed orientation and comprehensive services

Secondary Target Market (only if applicable)

  • Growing families aiming for multiple real estate acquisitions, affluent sports professionals looking for luxury homes priced between $3m - $10m. Professional couples seeking to upscale with preference for new construction properties.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Aviator Properties Team provides a high-touch, comprehensive, and fully transparent residential real estate service to ambitious professionals, helping them maximize their investments and build a foundation for their wealth management plan through meticulous detail and exceptional service.

Understanding Their Pain Points

  • Confusion and stress in navigating the real estate market
  • Currently doesn't have a reliable partner in real estate investing
  • Struggling to optimize their wealth through real estate investing

Transformation

  • Gets a reliable and thorough partner in their real estate investing journey
  • Feels stress-free and confident about their real estate decisions
  • Gradual wealth building through savvy real estate investments

Unique Selling Proposition (USP)

  • Full-service representation with a detail-oriented approach
  • Proven track record in the local Newton/Brookline Chestnut Hill market
  • Offering a solid wealth management plan through real estate

Brand Values & One-Liners

  • 'Fly high with highs with Aviator on your real estate journey'
  • 'Your real estate co-pilots navigating the high-stakes market'
  • 'Transforming real estate investments into wealth foundations'

Tone

  • We portray a tone that's professional, honest, and determined, much like a co-pilot. We want our clients to feel secure, victorious and valued.

Hero Text Idea

  • Flag Text: 'Mastering Boston Real Estate Markets'
  • Main Headline: 'Navigate Your Real Estate Journey with Confidence'
  • Sub Headline: 'From your first condo to high-value investment properties, we’re your detailed, high-touch co-pilots.'
  • CTA: 'Start Your Journey Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize website for mobile and desktop users
  • Track conversions and events such as form submissions, calls and emails
  • Display trust signals like client testimonials, industry affiliations and professional certifications

Social Media

  • Focus on platforms like Facebook, LinkedIn, and Instagram
  • Post high-quality listings, customer testimonials, market insights and behind-the-scenes content
  • Post 3-4 times a week on each platform

Paid Advertising

  • Continue leveraging Zillow ZPA
  • Invest in Google Ads to target keywords related to real estate in Boston
  • Consider Facebook and LinkedIn ads targeting high-income professionals in the area

Content Recommendations

  • Market insights and trends for Boston
  • Success stories of long-term wealth creation through real estate
  • Home buying and selling tips
  • Information about investment properties

Podcasts

  • Consider starting a podcast discussing real estate investment topics
  • Appear on relevant industry podcasts like 'Massachusetts Real Estate Exposure', 'Boston Real Estate Talk'

Directories

  • Get listed on real estate directories such as Realtor.com, Homes.com, Zillow
  • Consider listing on local directories like Boston Business Directory

Publications

  • Aim for features in publications like The Boston Globe, Boston Magazine's Home & Property section

Partnerships & Outreach

  • Partner with local businesses serving the same demographic (high-end interior stores, law firms)
  • Offer guest speaking or networking at local investment and real estate events

SEO and Content

  • Ensure website SEO optimized with a content strategy focusing on keywords relevant to Boston real estate.

Offline and Local Media

  • Sponsor local community events
  • Distribute flyers and brochures in high-income neighborhoods

Online Events

  • Host webinars on real estate investment in Boston

Online Networking

  • Join and participate in relevant online forums and Facebook groups

Cold Outreach

  • Targeted email marketing to potential clients in the market to buy or sell properties.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '5-Step Guide to Navigating the Boston Real Estate Market'
  • 'ROI Calculator for Prospective Properties'
  • 'Email Course: Your Comprehensive Intro to Real Estate Investing in Boston'

Tripwire Offer

  • 'Real Estate Market Analysis Report for your Predicted Realtor'
  • 'Home Valuation Report for Sellers'

Welcome Sequence

  • Email 1: Introduction + Lead Magnet delivery
  • Email 2: Success story of a past client leveraging our services for wealth creation
  • Email 3: Explanation of our real estate services and USP
  • Email 4: Tripwire Offer introduction

Segmentation

  • Segment leads based on their needs: Home Buyers, Home Sellers, Investors
  • Apply tags based on interaction with emails and website

Chatbot and Automation

  • Implement a chatbot on-site to answer FAQs and collect details
  • Use automation rules in CRM to prioritize high potential leads

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Hubspot
  • Automation capabilities: Follow-ups, welcome sequences, segmentation
  • Recommended improvements: Incorporate on-site chatbot interaction into lead scoring

Sales CRM

  • Current platform: Hubspot
  • Pipeline tracking or handoff process: Detailed tracking of stages and interactions in Hubspot
  • Recommended upgrades: Integrate with local property databases for real-time tracking

Automated Follow-Ups

  • Post-opt-in: Immediate welcome email; follow-up emails delivered over a period of a week
  • Abandoned cart: Send personalized reminder email after 24 hours, then last-chance notice after 3 days

Newsletter

  • Frequency: Bi-weekly
  • Topics: Market updates, success stories, upcoming local events
  • Segmentation: Sections for buyers, sellers, investors

Retargeting & Ads

  • Platforms: Google Ads (search and display), LinkedIn (lead ads)
  • Goals: Stay top of mind, capture leads who didn't convert on first visit

Social Media and Content

  • Posting frequency: 4x weekly on LinkedIn, Facebook, Instagram
  • Content type: Property listings, market updates, behind-the-scenes looks

Webinars and Events

  • Suggested cadence: Monthly webinars on real estate investing
  • Purpose: Educational and lead generation

Other Nurture Channels

  • Chatbot: Answer FAQs, capture leads outside of business hours
  • Automated SMS: Follow-ups, specifically for hot leads with higher engagement levels

3. Sales Conversion Strategy

Sales Process

  • Initial consultation to understand client's real estate goals
  • Vertically integrate real estate services to minimize clients' decision points
  • Implement a detailed buyer/seller checklist to systematize the process
  • Use Hubspot CRM to automate follow-up and nurture leads

Sales Assets

  • Develop a personalized proposal template highlighting Aviator's USP and value proposition
  • Create an objection-handling script focusing on fees, contract length, and local market expertise

Testimonials and Case Studies

  • Request testimonials from previous clients after closing
  • Display testimonials on the Aviator website's home page and in proposals
  • Compile case studies showcasing successful sales or purchases

Conversion Rate Insights

  • Set a target conversion rate (e.g., 5% of leads to clients)
  • Track conversions in CRM (Hubspot) to identify bottlenecks

Urgency and Offers

  • Implement a time-bound 'early bird' rate for sign-ups within a certain timeframe
  • Design a 'fast mover' bonus (e.g., priority viewing for new listings)

Guarantees and Risk Reversal

  • Guarantee satisfaction or release from exclusivity contract
  • Leverage transparency in service as a risk reversal strategy

Shock and Awe

  • Send a personalized welcome gift after contract signing (Branded materials)
  • Provide exclusive real estate market insights to clients
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email explaining Aviator Properties Team services, and what they can expect.
  • Printable welcome kit with a guide to the Boston real estate market.
  • Personal kickoff call to understand the client's real estate goals.

Communication Cadence

  • Weekly updates through a video call or email, depending on client preference.
  • Frequent updates during transaction processes for transparency and trust.

Client Education

  • Blog posts and videos about real estate investing strategies.
  • FAQs on understanding real estate transactions and details.

Personalized Touches

  • Celebratory gift basket upon closing deals.
  • Personalized birthday wishes and anniversary reminders of property acquisition.
  • Milestone recognition for long-term clients.

Visuals and Documentation

  • Before and after photos of properties, especially renovation projects.
  • Quarterly reports highlighting market trends and client's property performance.

Feedback and Proactive Support

  • Quarterly check-ins to see if the client's real estate goals are on track.
  • Online feedback system for gathering and addressing client issues.

Guarantee or Promise

  • Service guarantee that ensures maximum ROI and efficient transactions.

Operational Excellence

  • Standard for quick response time (within 2 hours during business hours).
  • High standard of professionalism in all communication.
  • Flexible scheduling for client meetings.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer exclusive first-time access to new listings for repeat clients
  • Implement a loyalty contract offering discounted service on every third transaction

Upsells & Cross-Sells

  • Cross-sell property management services for investor clients
  • Upsell premium marketing packages for higher-end listings

Bundling & Packaging

  • Bundle buy and sell services for homeowners planning to move
  • Offer an all-in-one package for real estate investment planning and acquisition

Loyalty & Retention Programs

  • Introduce a loyalty program based on transaction value (e.g., exclusive benefits for $1M+ transactions)
  • Offer free annual property value estimate for loyal customers

Custom Services and Personalization

  • White-glove service tier for high-value transactions, offering high-end marketing and concierge services
  • Personalized market trend updates for investors

Pricing Strategy

  • Offer ‘Full Cycle’ discounts to clients using Aviator for both buying and selling properties

Customer Data and Insights

  • Track average transaction value and frequency in CRM to identify upsell opportunities
  • Monitor customer satisfaction to anticipate churn and address issues proactively

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Reward referrers with a $250 gift card to a home improvement store
  • Offer referees a free home staging consultation valued at $300

Shareable Assets

  • Provide referrers with 'Proud Home Seller/Buyer with Aviator Properties' digital badges for their social media profiles
  • Supply emailing templates highlighting impressive results achieved with Aviator Properties

Timing and Triggers

  • Ask for referrals at the closing, when satisfaction is high
  • Use CRM triggers to email a referral request 2 weeks after closing

Client Success Stories

  • Regularly collect and share client successful sale/purchase stories on social media to inspire referrals
  • Offer clients a chance to share their story in a short video to be shared on Aviator Properties' social media/network

Referral Contests

  • Host quarterly 'Fly High with Referrals' contest rewarding top referrers with a luxury hot air balloon ride

Partner or Affiliate Programs

  • Establish partnerships with local moving companies or home improvement stores offering exclusive deals to Aviator Properties' clients for a referral reciprocal agreement

Thank-You Experience

  • Send a handwritten thank-you note to referrers, expressing gratitude for placing their trust in Aviator Properties

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call