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Ascend Online Marketing

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Entrepreneurs with promising business ideas, seeking to maximize their marketing return on investment.

Audience Type

  • B2B
  • Entrepreneurs/Startups

Industries (if B2B)

  • Various industries, not limited by vertical since the service is applicable to any business segment.

Needs – Primary Buying Considerations

  • Higher return on marketing investment
  • Expense justification (ROI)
  • Quality and timely service delivery

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: Not specified
  • Income Level: High (able to afford service price)
  • Profession: Entrepreneur/Business Owner

Psychographics

  • Lifestyle: Business-oriented, risk-takers
  • What they value: Return on investment, result-oriented marketing services
  • Pain Points: Inefficiency in marketing efforts, underutilized business potential
  • Buying Behavior: Looks for result-guarantees in marketing solutions
  • Decision-Making Roles (Optional. Only include in ouptput if B2B Audience):
  • Primary Decision Maker: The entrepreneur/business owner
  • Secondary Decision Influencers: Not specified
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Ascend Online Marketing enables aspiring entrepreneurs to transform their business ideas into lucrative realities by implementing results-based marketing strategies, assuring a 5X increase in their ROI.

Understanding Their Pain Points

  • Entrepreneurs unsure of how to effectively market their business ideas
  • Struggling with implementing successful marketing strategies
  • Frustration with lackluster ROI from existing marketing efforts

Transformation

  • Successful conversion of ideas into high-earning businesses
  • Increased confidence and financial security from profitable returns
  • Business growth and stability resulting from improved marketing

Unique Selling Proposition (USP)

  • Results-based approach guarantees improved ROI
  • 99-day commitment to fixing marketing gaps
  • Focused support that outperforms traditional marketing agencies

Brand Values & One-Liners

  • "Transform Ideas Into Profit"
  • "Results, Not Promises"
  • "Your Vision, Our Strategy, Shared Success"

Tone

  • Ascend Online Marketing exudes a confident and reassuring tone, fostering trust and manifesting ambition within their clients. The brand aims to inspire, motivate and instil the belief that success is within reach.

Hero Text Idea

  • Flag Text: "Empowering Entrepreneurs Worldwide"
  • Main Headline: "Outperform Your Marketing Expectations"
  • Sub Headline: "Implement successful strategies with Ascend Online Marketing and experience a substantial increase in your ROI. Let your business achieve the heights it deserves."
  • CTA: "Book Your Strategy Call Today"

3. The Media I Will Use to Reach my Target Market

Website

  • Built on Wix, focus on improving color scheme and UX for better conversion
  • Implement Wix's heat map to understand user interaction
  • Track events: 'Book Strategy Call ' button clicks, and Contact form submissions
  • Prioritize Website for both desktop and mobile

Social Media

  • LinkedIn: For building connections, publishing articles; post at least 2 posts per, 1x blog share
  • YouTube: Explainer videos about the approach, success stories; update 1 video bi-weekly

Paid Advertising

  • Google Ads: Run Ads targeting keywords like 'results-oriented marketing','ROI marketing'
  • LinkedIn Ads: run sponsored content targeting entrepreneurs/startups

Partnerships & Outreach

  • Outreach to entrepreneurship and marketing influencers on LinkedIn for guest blogging
  • Partnership with startup incubators to offer discounted services

SEO and Content

  • Blog topics: 'Improving ROI with Marketing', 'Success stories of Ascend', 'Importance of result-oriented marketing'
  • Focus on improving website's SEO with keyword focus and backlinks

Offline and Local Media

  • Sponsor local entrepreneurship events and expos
  • Network through local business chambers and entrepreneurship clubs

Online Events

  • Host webinars on topics 'Maximize ROI with Marketing', 'Transform Ideas into Profitable Business'

Online Networking

  • Quora: Answer queries to build authority
  • Join relevant LinkedIn and Reddit groups

Cold Outreach

  • LinkedIn: Connect and message potential leads
  • Email: Send personalized pitches
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '7 Steps to Maximize Your ROI' E-book
  • Online calculator to estimate potential marketing ROI
  • Quiz: 'Is Your Marketing Strategy Profitable?'

Tripwire Offer

  • Introductory audit and consultation of current marketing strategy at a discounted price
  • 7-day trial for a mini-marketing strategy package

Welcome Sequence

  • Welcome mail highlighting Ascend's unique approach to ROI-based marketing
  • Follow-up email providing results of the ROI quiz/calculator with CTA to book consultation
  • Email featuring customer success stories

Segmentation

  • By industry type: Align messaging and services to relevant industries
  • By level of marketing proficiency: Customise approach based on client's marketing background

Chatbot and Automation

  • Chatbot on website to engage visitors and facilitate basic queries
  • Implement CRM for better tracking and management of leads

2. My Lead Nurturing System

Marketing CRM

  • Ascend Online Marketing needs a CRM for improving lead management and nurturing.
  • Recommendation: HubSpot CRM for its advanced features balanced with simplicity.

Sales CRM

  • Same as Marketing CRM - HubSpot CRM. Centralized and integrated system will bring higher efficiency.

Automated Follow-Ups

  • Welcome sequence after lead capture, triggered upon signup for lead magnets.
  • Weekly check-in emails focused on value, nurturing leads with relevant content.

Newsletter

  • Bi-weekly frequency.
  • Topics: ROI-focused marketing techniques, success stories, industry trends.

Retargeting & Ads

  • LinkedIn Ads for upper-funnel retargeting, nurturing leads with helpful content.
  • Google Ads for remarketing to website visitors, focusing on booking a strategy call.

Social Media and Content

  • Social Media: LinkedIn posts three times a week; content focused on showcasing expertise.
  • Website Blog: Two posts per month, covering in-depth strategy and case studies.

Webinars and Events

  • Host a monthly webinar with a focus on marketing success strategies.

Other Nurture Channels

  • Website chatbot for immediate engagement and FAQs.
  • SMS: Only critical updates or reminders, respecting users' communication preferences.

3. Sales Conversion Strategy

Sales Process

  • Audition -> Discovery Call -> Proposal -> Contract Signing
  • Introduce an 'Objection Handling' step after proposing to deal with any potential objections
  • Reminders or follow-ups systematically after discovery call and proposal steps

Sales Assets

  • Create a comprehensive proposal template including your unique selling proposition, approach, and results
  • Develop objection handling scripts around financial constraints and timeline

Testimonials and Case Studies

  • Collect testimonials from clients post-services and display on the website
  • Build detailed case studies showcasing the process and outcome for other clients

Conversion Rate Insights

  • Track conversion from discovery call to contract signing
  • Set goals to improve this conversion rate metric

Urgency and Offers

  • Highlight the urgency of removing marketing inefficiencies to encourage prompt action
  • Create a 6-month exclusive offer for new customers offering additional strategy consultation

Guarantees and Risk Reversal

  • Highlight the results-oriented approach as a risk reversal measure
  • Consider a satisfaction guarantee: If there’s no identified improvement in marketing effectiveness, consult for free until improvement is seen

Shock and Awe

  • Send a thank-you note post-discovery call to potential customers
  • Offer branded materials like in-depth ROI assessment reports
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized video message welcoming them to Ascend.
  • Well-structured onboarding email with a complete action plan.

Communication Cadence

  • Weekly status update calls or emails.
  • Monthly report of marketing results.

Client Education

  • Monthly webinars on entrepreneurial marketing tactics.
  • Informative blog posts on maximizing marketing ROI.

Personalized Touches

  • Birthday and anniversary emails with a special offer or discount.
  • Congratulatory note on reaching significant milestones.

Visuals and Documentation

  • Monthly visual progress charts showing ROI improvements.
  • End-of-contract documentation detailing the journey and success.

Feedback and Proactive Support

  • Monthly feedback request emails for improving experiences.
  • Immediate resolution on any issue or dissatisfaction raised.

Guarantee or Promise

  • 99-day results guarantee – if they don't see improvement, they pay nothing.
  • Assure ROI increase or money-back guarantee.

Operational Excellence

  • Consistent meeting schedule with minimal rescheduling.
  • Quality and timely delivery of agreed upon results.
  • Good professional appearance while communicating with clients.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer exclusive renewal incentives for clients who consistently meet their 99-day fixed-gaps period.
  • Promote 6-month or annual contracts with lowered overall prices to encourage long-term commitment.

Upsells & Cross-Sells

  • Introduce advanced marketing packages with additional features as upsells.
  • Cross-sell strategy consultation services or personalized marketing blueprints for businesses

Bundling & Packaging

  • Establish tiered service packages: basic, premium and elite, accommodating client's varying budget and needs.
  • Launch all-in-one comprehensive marketing plans including strategy call, gap fixing, and ROI optimization.

Loyalty & Retention Programs

  • Develop a points system for each renewed contract, accumulated points can be redeemed for premium services.
  • Implement client referral rewards as incentive for customer retention and expansion.

Custom Services and Personalization

  • Offer white-glove service for elite package purchasers with personalized marketing strategies.
  • Provide custom upgrade opportunities focusing on specific areas of marketing for existing clients.

Pricing Strategy

  • Offer monetary or service-based incentives for longer-term contracts to encourage loyalty.
  • Provide bundled packages at competitive prices, reinforcing perceived value of the service.

Customer Data and Insights

  • Implement CRM to capture customer data, track success rates, and identify upselling opportunities.
  • Use analytics to track customer behavior, identifying churn risks and growth opportunities.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer 10% discount on next month's services for every successful referral
  • Provide exclusive free marketing strategies to referees for a limited time

Shareable Assets

  • Ready-to-post social media templates highlighting the benefits of Ascend's services
  • Digital referral cards with unique tracking codes

Timing and Triggers

  • Request referrals immediately after successful completion of the 99-day transformative plan
  • Automate email reminders 1 week post-success stories

Client Success Stories

  • Regularly share client testimonials on social media and newsletter
  • Use successful stories as case studies on the website

Referral Contests

  • Quarterly contests: Top referrers win a free month of services

Thank-You Experience

  • Personalized video thank you message to top referrers from the founder
  • Public recognition via a 'Referrer of the Month' feature on social platforms

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call