Primary Target Market Summary

• Alton Tangedal Architect Ltd’s ideal client is a business-oriented entrepreneur in their 40s, committed to delivering enhanced services to community. They value designs that positively impact function, aesthetic, and atmosphere of their business.

Audience Type

• B2B
• Entrepreneurs, Small to Medium Businesses, Developers

Industries

• Building development
• Retail businesses
• Restaurants
• Government agencies

Needs – Primary Buying Considerations

• Design excellence that enhances their business environment
• Improvement in function, aesthetic, and atmosphere

Demographics

• Age Range: Roughly in their 40s
• Geography: Local community in Canada
• Income Level: Revenue of $360,000 - $1 Million per year
• Profession: Entrepreneurs, Business Owners, Developers
• Business Size: Small to Medium

Psychographics

• Lifestyle: Business-focused
• What they value: Positive impact through design excellence
• Pain Points: Optimization and elevation of their business environment
• Buying Behavior: Understands the value of design in achieving business objectives
• Decision-Making Roles:
• Primary Decision Maker: Business Owners, Entrepreneurs
• Secondary Decision Influencers: Stakeholders
• Support Roles: Internal Team

Refined Elevator Pitch

• Alton Tangledal Architect Ltd. provides local developers and government agencies with industry-leading architectural designs. Our personalized, client-focused approach enhances the function, aesthetic, and feel of businesses, resulting in a positive impact on their entrepreneurial journey.

Understanding Their Pain Points

• Inadequate, impractical physical spaces diminishing their business's attractiveness and functionality
• Lack of expertise in creating designs that blend form, function, and aesthetics
• Difficulty in finding an architectural partner who truly understands their business needs

Transformation

• Optimized, elevated physical spaces that boost the business's visual appeal and functionality
• Enhanced customer satisfaction and increased revenue from an efficient and attractive built environment
• A true partnership experience yielding category-defining architectural designs reflecting the client's vision

Unique Selling Proposition (USP)

• Client-centric design approach with deep understanding of business needs
• Proven track record in improving businesses through functional, aesthetic design excellence
• Our client partnership philosophy sets us apart for entrepreneurs seeking business elevation

Brand Values & One-Liners

• "Transforming businesses through architectural excellence"
• "Your vision. Our expertise. Shared success."
• "Designing futures, crafting experiences"

Tone

• Our brand voice echoes our commitment to partnership, innovation, and excellence. We exude professionalism and creativity, aiming to inspire trust and spark ambition.

Hero Text Idea

• Flag Text: "Architectural Masters of Canada"
• Main Headline: "We Design Spaces that Elevate Businesses"
• Sub Headline: "Leverage our architectural expertise for functional and transformative business environments. Together, let’s create a legacy."
• CTA: "Start Your Transformation Now"

Website

• Update positioning to highlight core benefits and USP
• Enhance mobile experience, as the majority of B2B research happens on mobile
• Install Google Analytics and set up conversion tracking for form submissions

Social Media

• An active presence on LinkedIn, focusing on connection-building and thought leadership
• Bi-weekly updates showcasing recent projects, design philosophy, and team
• Join relevant LinkedIn groups to engage with target audience

Paid Advertising

• Run targeted LinkedIn campaigns focused on brand awareness
• Google Adwords targeting related keywords, such as 'architect services', 'retail design', 'commercial architecture'

Content Recommendations

• Blog posts addressing common business design challenges, benefits of well-designed workspaces
• Case studies showcasing successful projects

Partnerships & Outreach

• Collaborate with local business associations and real estate forums
• Reach out to non-competing businesses serving the same audience for cross-promotion

SEO and Content

• Optimize website for search engines focusing on relevant keywords
• Regularly update blog with content relevant to target audience

Offline and Local Media

• Networking at local business events, trade shows relevant to architecture, real estate, and design
• Sponsor local business events to increase brand exposure

Online Events

• Host webinars on 'Design Impact on Business Performance'

Online Networking

• Participate in relevant forums, Facebook and LinkedIn Groups for entrepreneurs, developers, and local business owners

Directories

• Get listed on local business directories and national directories relevant to architecture and design services