Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

South Korean health promotion professionals buying alcohol education tools to boost participation, engagement, and measurable program outcomes fast.

Audience Type

B2B
Public health agencies, local governments, universities, hospitals, community health centers

Industries (if B2B)

Public health
Healthcare and hospital education
Higher education
Government health promotion
Community wellness and prevention services

Needs – Primary Buying Considerations

Fast alcohol risk assessment that fits short education sessions
Higher participant engagement through hands-on, visual learning
Clear, personalized results participants understand immediately
Measurable outcomes for reporting, evaluation, and funding justification
Easy procurement, reliable delivery, and simple reordering
Volume pricing and implementation support for repeat programs

Demographics

Age Range: 30-55
Gender: All genders
Geography: South Korea, especially urban and regional public institutions
Income Level: Mid to upper-middle institutional buyers
Profession: Health educators, public health officers, wellness coordinators, program managers
Business Size (Optional. Only include in ouptput if B2B Audience): Small to large institutions running recurring education programs

Psychographics

Lifestyle: Mission-driven professionals managing education programs, reporting, and stakeholder expectations
What they value: Credibility, efficiency, participant response, behavior change, and evidence-based tools
Pain Points: Low attendance, weak engagement, generic lectures, limited time, and poor outcome tracking
Buying Behavior: Consultative buyers who want samples, proof, easy rollout, and dependable support
Decision-Making Roles (Optional. Only include in ouptput if B2B Audience):
Primary Decision Maker: Public health team leaders, program managers, workplace wellness managers
Secondary Decision Influencers: Health educators, procurement staff, department heads, HR leaders
Support Roles: Administrative staff, finance approvers, trainers, field coordinators

Secondary Target Market (only if applicable)

South Korean employers using wellness programs to reduce alcohol-related risk and improve employee health engagement.
Key buyers: HR managers, EHS leaders, occupational health nurses, corporate wellness leads
Best-fit firms: Mid-size to large employers with active health, safety, or wellbeing programs
Priorities: Practical delivery, measurable participation, low session time, and easy internal rollout

2. My Message to My Target Audience

Refined Elevator Pitch

ALTH Patch Solution helps Korean health teams deliver engaging alcohol education with a 7-minute patch-based assessment, so people understand their risk fast and programs drive real behavior change.

Understanding Their Pain Points

Alcohol education often feels generic, passive, and easy to ignore
Teams need stronger participation, satisfaction, and measurable outcomes
Workplaces and public agencies need simple programs that fit busy schedules
Without a clear tool, risk feels abstract and behavior change stays low
Proving program impact is hard without built-in evaluation support

Transformation

Turn alcohol education into a hands-on, personalized learning moment
Give participants clear insight into their alcohol sensitivity in 7 minutes
Increase engagement, participation, and satisfaction during sessions
Help teams show measurable outcomes with less effort
Build confidence that education is leading to real awareness and action

Unique Selling Proposition (USP)

7-minute alcohol risk assessment that fits easily into education programs
Skin-applied patch creates a simple, visual, easy-to-understand result
Hands-on experience makes sessions more memorable and actionable
Built-in evaluation tools help prove participation and program outcomes
Support, shipping, and reorders are designed to make rollout easy

Brand Values & One-Liners

Make alcohol education personal, not generic
Turn awareness into action in just 7 minutes
Simple tools. Clear insight. Measurable results.
Help every session earn attention and trust
Patch your health awareness with ALTH Patch

Tone

Clear, credible, and practical. ALTH should feel modern, supportive, and easy to use, helping customers feel confident, prepared, and proud of the programs they deliver.

Hero Text Idea

Flag Text: Korea Health Teams
Main Headline: Make alcohol education engaging, personal, and measurable.
Sub Headline: Help participants discover their alcohol sensitivity in just 7 minutes. Give your program stronger participation, higher satisfaction, and clearer outcomes.
CTA: Request a sample or consultation

3. The Media I Will Use to Reach my Target Market

Website

Keep homepage focused on sample request and consultation CTA
Add pages for public health, workplaces, universities, hospitals
Add Korean case study page with outcomes, photos, testimonials
Add procurement FAQ, shipping info, reorder process, volume pricing
Add sample request form with institution type and order volume fields
Add consultation booking with preferred date, team size, use case
Track sample requests, calls, Kakao inquiries, file downloads
Track quote requests, repeat order clicks, consultation bookings
Prioritize desktop-first; buyers research at work on office PCs
Ensure mobile forms are fast for Kakao and event follow-up traffic
Consider rebuilding on WordPress for SEO, landing pages, easy edits

Social Media

Focus on LinkedIn for B2B credibility with HR and health managers
Use YouTube for demos, training clips, and seminar proof content
Use Naver Blog for Korea search visibility and trust building
Post LinkedIn 2x weekly with case insights and program tips
Post YouTube 2x monthly with patch demo and rollout walkthroughs
Post Naver Blog 2x monthly around program planning keywords
Share before after session setup, patch use, and result visuals
Publish short clips from workshops with consent and educator tips
Use employee style posts from founder on trends in alcohol education

Paid Advertising

Run Naver Search Ads for alcohol education and health program terms
Bid on Korean terms for workplace wellness and public health education
Use Google Search for branded, competitor, and niche intent terms
Run LinkedIn Sponsored Content to HR, wellness, hospital educators
Target job titles: HR manager, wellness lead, health educator
Promote sample request offer, not direct purchase, for cold traffic
Retarget site visitors with consultation and case study ads
Boost high proof posts on LinkedIn to matched institution audiences
Keep paid focused on Seoul, Busan, Incheon, Daejeon institutions first

Content Recommendations

7-minute alcohol education activities for busy health sessions
How to increase participation in alcohol prevention programs
How to measure outcomes in workplace alcohol education
Why visual self-assessment improves health education recall
Alcohol sensitivity education for university orientation programs
Public health campaign kit ideas for local government teams
How hospitals can run quick staff alcohol awareness sessions
Procurement checklist for recurring health education materials
Sample session agenda using ALTH Patch in 20-minute workshops

SEO and Content

Build Naver Blog posts around Korean health education keywords
Create pages targeting workplace alcohol education in Korea
Create pages for public health center alcohol education tools
Create pages for university wellness alcohol awareness programs
Target keywords around alcohol sensitivity test education tools
Publish FAQ content on safety, usage, timing, and interpretation
Add downloadable guide for program managers in exchange for email
Mark up product, FAQ, and organization schema on website

Directories

Create and optimize Naver Place if office visits or pickups apply
List on Korean B2B marketplaces used by public procurement teams
Apply to 나라장터 KONEPS supplier registration if eligible
Join Public Procurement Service related vendor listings if eligible
List in hospital and university vendor onboarding systems
Join partner or supplier directories for workplace wellness firms

Publications

Pitch articles to Korea Biomedical Review on prevention education
Pitch case based content to Medical Observer Korea
Pitch HR wellness angles to HR Insight Korea
Pitch public health innovation stories to local government journals
Contribute guest columns to university health center newsletters
Submit practical toolkit articles to hospital association bulletins

Partnerships & Outreach

Partner with occupational health service firms serving large employers
Partner with EAP providers offering prevention and wellness programs
Partner with university student health centers for pilot programs
Partner with regional public health centers for campaign rollouts
Partner with hospital education teams for staff wellness weeks
Build referral ties with wellness consultants and safety trainers
Offer co-branded education kits to HR consulting firms
Speak at public health, HR wellness, and safety association meetings

Offline and Local Media

Exhibit at KIMES if health education buyers attend relevant sections
Attend Korea public health and hospital admin conferences
Sponsor workplace wellness seminar materials with patch samples
Run sample based lunch and learn sessions at target institutions
Create printed one sheet for procurement and program managers
Use direct mail kits to health centers with demo patch and brochure
Host regional roadshow demos in Seoul, Busan, Daejeon, Gwangju
Provide booth demos at university health fairs and staff events

Online Events

Run monthly 30-minute webinars for public health educators
Run quarterly webinars for HR and occupational health teams
Topic: How to boost engagement in alcohol education in 7 minutes
Topic: Measuring outcomes for funded prevention programs
Offer live patch demo and Q and A at every webinar
Follow webinars with sample offer and consultation booking email

Online Networking

Engage in LinkedIn groups for HR, wellness, and hospital leaders
Join Korean HR and safety communities on Naver Cafe if relevant
Monitor Korean public health forums for event and vendor posts
Join university health administrator online communities
Share practical checklists, not product pitches, in communities

Cold Outreach

Email public health centers with sample kit and webinar invite
Email university health centers before orientation planning periods
Email HR teams before annual wellness and safety campaign cycles
Target hospital education managers before staff wellbeing weeks
Use LinkedIn outreach to HR and occupational health leaders
Send 3-step sequence: pain point, case proof, sample offer
Call warm leads after brochure delivery or webinar attendance
Prioritize institutions running recurring prevention programs

During (Lead)

1. My Lead Capture System

Lead Magnet

Sample Patch Kit for 1 pilot session with usage guide
Best for public health teams needing proof before procurement
7-Minute Alcohol Education Toolkit PDF for busy program managers
Includes agenda, scripts, consent tips, and follow-up survey
Program Outcome Checklist for funded health campaigns
Shows KPIs for participation, satisfaction, and behavior intent
Workplace Wellness Rollout Plan for HR and EHS teams
Covers internal comms, session flow, and reporting steps
University Orientation Alcohol Education Kit for campus health teams
Includes event format, staffing plan, and engagement ideas
Korean Case Study Pack with before-after metrics and testimonials
Best for decision makers needing local proof and stakeholder buy-in

Tripwire Offer

Pilot Pack for 1 small session at low risk entry price
Includes limited patches, facilitator guide, and results sheet
Paid webinar seat with live demo and program planning Q and A
Credit webinar fee toward first institutional order
Custom Program Planning Call with session design template
Flat fee, redeemable against first volume purchase

Welcome Sequence

Email 1: Deliver asset and restate 7-minute value
Email 2: Share use case by segment: public, workplace, university
Email 3: Send Korean case study with outcome metrics
Email 4: Invite to request sample kit or pilot pack
Email 5: Answer FAQ on safety, usage, shipping, and procurement
Email 6: Offer 15-min consultation with rollout support
Trigger sales call within 24 hours for sample and quote requests
Send Kakao follow-up option for faster buyer response in Korea

Segmentation

Tag by institution type: public health, workplace, university, hospital
Tag by role: manager, educator, HR, procurement, admin
Tag by use case: campaign, orientation, staff wellness, training
Tag by lead source: Naver, LinkedIn, webinar, event, referral
Tag by intent: content download, sample request, quote, reorder
Tag by volume tier: small pilot, mid-volume, annual program
Tag by region: Seoul, Busan, Incheon, Daejeon, Gwangju
Score leads higher for sample request, webinar attendance, repeat visits

Chatbot and Automation

Add site widget with 3 paths: sample, quote, consultation
Ask institution type, team size, timeline, and city upfront
Route hot leads to phone callback within 1 business day
Auto-send case study by selected segment after form fill
Trigger quote workflow when volume and timeline are entered
Trigger reorder reminder 60 days after delivery window
Add exit popup for toolkit download on product and case pages
Use Kakao inquiry button on mobile and desktop header

CRM and Tech Improvements

Create one lead form with hidden source and campaign fields
Add required fields: institution type, role, volume, timeline
Build pipeline stages: lead, sample, consult, quote, won, reorder
Track conversions for sample, webinar, quote, and consultation
Create separate landing pages by segment with matching proof
Add calendar booking on consultation pages with preset reasons
Connect CRM alerts for high-intent actions to sales inbox
Store consent and procurement notes for smoother follow-up
Add UTM tracking across Naver, LinkedIn, email, and webinars
Report weekly on CPL, sample-to-quote, and quote-to-order rate

2. My Lead Nurturing System

Marketing CRM

Current CRM: unlisted platform with unknown automation depth
Keep current CRM if it supports email, tags, forms, and lead scoring
If limited, move to HubSpot Starter for B2B forms, pipelines, and automation
Lower-cost fit: Brevo if email + basic automation is the main need
Required fields: institution type, role, volume, timeline, city, use case
Use tags for source, segment, intent, region, and volume tier
Add lead scoring for sample requests, webinar joins, and repeat visits
Sync website forms, Kakao inquiries, and consultation bookings into one CRM
Add UTM capture for Naver, LinkedIn, email, webinar, and referral traffic

Sales CRM

Track pipeline stages: Lead, MQL, Sample Sent, Consult, Quote, Won, Reorder
Create handoff when lead requests sample, quote, or consult
Route hot leads to phone callback within 1 business day
Log sample date, expected trial date, and procurement notes per account
Create tasks for quote follow-up at 3, 7, and 14 days
Add reorder trigger 60 days after expected usage or delivery window
Best fit: HubSpot deals or Pipedrive for simple B2B sales tracking

Automated Follow-Ups

Post-download sequence: 6 emails over 18 days for toolkit and case study leads
Email 1 immediately: asset + 7-minute value + sample CTA
Email 2 day 3: segment use case by public health, workplace, or university
Email 3 day 6: Korean case study with participation and satisfaction metrics
Email 4 day 10: sample kit or pilot pack invitation
Email 5 day 14: FAQ on safety, usage, shipping, and procurement
Email 6 day 18: book 15-min consult with rollout planning support
Sample request trigger: sales call within 24 hours + case study email same day
Quote trigger: send quote recap email 1 hour after consult ends
Quote nudge: reminders on day 3, 7, and 14 with FAQ and pilot option
Webinar sequence: reminder at 7 days, 1 day, 1 hour, and 10 min before live
Webinar follow-up day 0: slides, replay, and sample request CTA
Webinar follow-up day 2: objection handling and procurement checklist
Abandoned form trigger: email at 2 hours and 24 hours with saved CTA link
Reorder automation: reminder at 45 and 60 days based on prior order volume
Reactivation: 4-email sequence after 120 days inactive with new case proof
Add Kakao follow-up for hot leads who do not reply to email in 48 hours

Newsletter

Send 2× monthly newsletter to active prospects and past buyers
Segment by public health, workplace, university, and hospital audiences
Content pillar: case studies with before-after participation metrics
Content pillar: program design tips for 20-minute or less education sessions
Content pillar: outcome measurement tips for reporting and funding proof
Content pillar: seasonal planning for orientation, wellness weeks, campaigns
Include one CTA per issue: sample, webinar, consult, or pilot pack
Send buyer-only version monthly with reorder tips and rollout ideas

Retargeting & Ads

Naver retargeting to visitors of sample, case study, and quote pages
Goal: return high-intent visitors to sample request or consultation page
Google Display remarketing for product page and toolkit download visitors
LinkedIn retargeting for webinar attendees and pricing page visitors
Creative 1: 7-minute assessment demo with visual patch result
Creative 2: Korean case proof with engagement and satisfaction uplift
Creative 3: procurement-easy angle with shipping and support message
Budget split: 60% Naver, 25% LinkedIn, 15% Google remarketing
Exclude converted sample and customer audiences from cold nurture ads

Social Media and Content

LinkedIn: 2 posts weekly for HR, wellness, and public health decision makers
Naver Blog: 2 posts monthly for Korean search visibility and trust building
YouTube: 2 videos monthly with demo, rollout, and educator training clips
Content theme: 7-minute session ideas for busy education programs
Content theme: how to improve participation in alcohol education
Content theme: how to measure outcomes for funded prevention programs
Content theme: procurement and rollout tips for recurring institutional use
Repurpose webinar clips into short LinkedIn and Naver content weekly
Feature founder posts on trends, behavior change, and program design

Webinars and Events

Monthly 30-minute webinar for public health and university buyers
Quarterly 30-minute webinar for HR, EHS, and workplace wellness buyers
Always include live patch demo, use cases, and Q&A
Topic: how to boost engagement in alcohol education in 7 minutes
Topic: how to measure participation, satisfaction, and behavior intent
Topic: sample 20-minute workshop agenda using ALTH Patch
Post-event flow: replay email, FAQ email, then sample or consult CTA
Add live polls to capture timeline, institution type, and order interest

Other Nurture Channels

KakaoTalk channel for fast Korea-based buyer follow-up and reminders
Site widget with 3 paths: sample, quote, consultation
Chat flow asks institution type, team size, timeline, city, and use case
Auto-send segment case study after chat or form completion
SMS only for webinar reminders and confirmed consultation reminders
Direct mail for top accounts: demo patch, brochure, and case study sheet
Use calendar booking with preset reasons: sample review, pilot, procurement
Send printed one-sheet after consult for procurement and internal approval

3. Sales Conversion Strategy

Sales Process

Add 2 clear CTAs: Request sample and Book consultation
Route leads by segment: public health, workplace, university, hospital
Use intake form fields: team size, event date, volume, buyer role
Reply to all inbound leads within 2 business hours
Send auto reply with sample timeline, FAQ, and next step link
Use 15-minute discovery call with scripted qualification questions
Ask 5 questions: audience, session goal, date, volume, reporting needs
Recommend best package based on use case, volume, and frequency
Offer sample-first path for new buyers with clear success criteria
Send quote within 24 hours after call or sample request
Include procurement info, shipping timing, and reorder steps in quote
Offer custom artwork only after budget and volume are confirmed
Add approval deadline to every quote to reduce stall risk
Create 5-touch follow up sequence over 14 days after quote
Day 2 follow up with case study matching their institution type
Day 5 follow up with sample demo video and rollout checklist
Day 9 follow up with budget justification and outcome metrics sheet
Day 14 follow up with pilot close date or seasonal delivery cutoff
Create reorder flow with 1-click reorder email and phone option
Trigger reorder reminder 45 days before likely next campaign
Tag leads by source, segment, order size, and close status
Flag high intent leads: sample used, webinar attended, repeat inquiry

Sales Assets

Create 1-page sales sheet for each segment with tailored outcomes
Build 10-slide pitch deck for consultations and onsite meetings
Create Korean sample guide: how patch works in 7 minutes
Create buyer FAQ covering safety, usage, timing, and interpretation
Build objection script for budget, validity, and program fit concerns
Create procurement one sheet for finance and admin approvers
Add volume pricing table with savings by order tier
Build ROI sheet showing participation and satisfaction lift potential
Create pilot proposal template for first-time institutional buyers
Create email templates for sample follow up and quote follow up
Build implementation checklist for educators running first session
Create reorder template for recurring campaigns and annual planning
Produce short demo video showing patch use and result explanation
Create program evaluation template with pre and post survey questions

Testimonials and Case Studies

Request feedback 3 to 5 days after program completion
Ask for 3 proof points: participation, satisfaction, behavior intent
Collect photo consent and short quote from educator and participant
Turn early wins into 1-page Korean case studies by segment
Use case study format: challenge, setup, result, quote, next step
Place proof near CTAs, quotes, and sample request form
Add Wall of Love page grouped by institution type
Insert one relevant testimonial into every quote and proposal
Feature logos of approved institutions on homepage and deck
Capture video testimonial after successful pilot or repeat order

Conversion Rate Insights

Track inquiry to consultation rate by source and segment
Track sample request to quote rate within 14 days
Track quote to closed sale rate by institution type
Track first order to reorder rate within 12 months
Set baseline goals: 40% inquiry to consult, 50% quote to close
Review lost deals monthly and code top 3 objections
Track average days from inquiry to order approval
Compare close rates for sample-first versus consult-first leads

Urgency and Offers

Use campaign timing: orientation, wellness month, budget close periods
Offer pilot bundle for first order placed before stated deadline
Include free shipping cutoff date tied to event delivery timing
Offer fast mover bonus: extra evaluation sheets for first order
Create seasonal message: secure stock before education peak months
Add limited pilot slots each month for implementation support
Use reorder reminder: reserve next campaign inventory early
Offer annual plan pricing for teams running repeated sessions

Guarantees and Risk Reversal

Offer sample pack before bulk order to reduce uncertainty
Promise consultation support for first rollout at no extra cost
Guarantee shipment dispatch date once artwork and payment are approved
Replace damaged units reported within 7 days of delivery
Offer first-session success checklist with live Q and A support
Provide clear usage instructions to reduce misuse risk
State measurable outcome support with included evaluation template

Shock and Awe

Mail premium sample kit with patch, guide, and program idea sheet
Add handwritten Korean note tailored to their institution use case
Include mini session agenda for 20-minute workshop rollout
Add printed procurement checklist for admin and finance teams
Include small coffee gift card after qualified consultation
Send post webinar demo pack to top intent attendees
Add custom mockup showing their logo on program materials if relevant

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Send a bilingual welcome email within 1 hour of order confirmation
Include order timeline, delivery date, and named support contact
Add a 1-page rollout checklist for educators and coordinators
Include a 7-minute session guide with setup, timing, and talking points
Ship a printed quick-start card inside every first order
Offer a 20-minute kickoff call for first-time institutional buyers
Provide sample scripts for public health, campus, and workplace sessions
Confirm artwork, quantities, and delivery details with a visual proof sheet

Communication Cadence

Send order status updates at approval, production, shipping, and delivery
Share tracking links by SMS and email for procurement peace of mind
Check in 3 days after delivery to confirm receipt and readiness
Send a pre-session reminder 5 days before scheduled program launch
Offer same-day FAQ replies during business hours for active programs
Schedule a post-program review email within 7 days of first use
Trigger reorder reminders based on past order volume and program cycle

Client Education

Create a digital resource hub with guides, FAQs, and session templates
Provide a short training video on patch use and result explanation
Include facilitator tips to handle sensitive participant questions
Share consent, hygiene, and safety guidance in simple Korean
Offer downloadable evaluation forms for participation and satisfaction
Provide report templates for funders, managers, and internal stakeholders
Build sector-specific playbooks for public health and workplace teams
Send quarterly best-practice emails with new use cases and ideas

Personalized Touches

Include a handwritten thank-you card in every first institutional order
Add the buyer's program name on the welcome sheet when possible
Celebrate first program launch with a congratulatory email from the team
Send a small desk card with key participant talking points
Recognize annual partners with a renewal thank-you note and bonus samples
Mark reorder milestones with extra implementation materials, not swag
Send holiday greetings tailored to public institutions and workplaces

Visuals and Documentation

Provide branded result explanation sheets for participant handouts
Include before-session and after-session survey templates
Share a simple outcome dashboard template in Excel or Google Sheets
Deliver a post-use recap template with participation and satisfaction data
Offer printable posters to explain the 7-minute patch process visually
Provide artwork mockups before production for approval confidence
Maintain clean, consistent packaging with usage instructions visible

Feedback and Proactive Support

Ask for feedback after first order, first session, and first reorder
Use a 3-question pulse survey focused on ease, engagement, and outcomes
Flag low satisfaction responses for a personal follow-up within 1 business day
Keep a common-issues playbook for shipping, usage, and facilitation concerns
Offer replacement support for damaged or incomplete shipments
Review repeat buyer behavior to spot drop-off before renewals are missed
Share product improvement updates so clients feel heard and valued

Guarantee or Promise

Promise clear onboarding and delivery updates from order to arrival
Guarantee free implementation support for first-time buyers
Offer replacement units for verified shipping damage or defects
Promise artwork proof approval before custom production begins
Provide a sample-first option for qualified new institutional buyers

Operational Excellence

Standardize response templates for quotes, samples, and reorder requests
Keep quote turnaround within 1 business day for standard orders
Use a pre-shipment checklist for quantity, artwork, and insert accuracy
Label packages clearly for easy internal routing at institutions
Keep reorder steps to one email, one call, or one online form
Track buyer type in CRM for tailored follow-up and support
Log program dates to time reminders around real education schedules
Maintain consistent bilingual materials for procurement and facilitators

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Offer 12-month supply agreements with fixed pricing and scheduled quarterly shipments
Add 24-month contracts for public agencies with price protection against annual increases
Give 5% prepay discount for annual contracts paid upfront by card or procurement
Include auto-renew option with 60-day reminder and reorder quantity review
Run renewal outreach 90, 60, and 30 days before contract end
Offer renewal bonus: extra sample kits for new departments or new site launches
Create academic year contracts for universities aligned to semester education calendars
Create annual workplace wellness contracts tied to quarterly campaign dates

Upsells & Cross-Sells

Add premium onboarding with facilitator training for first program launch
Sell branded participant kits with institution logo and session-specific inserts
Add post-session reporting package with summary charts and outcome-ready slides
Offer multilingual print inserts for foreign worker and student populations
Sell manager toolkit with facilitator script, FAQs, and objection handling cards
Add rush production and priority delivery for urgent event schedules
Offer consultation add-on for program design across multi-site rollouts
Sell replacement stock packs for late registrants and makeup sessions

Bundling & Packaging

Create Starter bundle for pilot programs with patches, guides, and evaluation forms
Create Quarterly bundle for recurring sessions with volume discount and auto-ship
Create Annual Program bundle with 4 delivery waves and implementation support
Build Workplace bundle with HR reporting templates and manager briefing materials
Build Public Health bundle with community session tools and funding report templates
Offer Multi-site bundle with centralized ordering and split shipment by location
Package custom artwork with minimum order thresholds to lift average order value

Loyalty & Retention Programs

Launch membership tiers based on annual spend with better unit pricing per tier
Give Gold members free rush shipping twice per year
Give Platinum members one free facilitator refresher session annually
Offer repeat-order credits redeemable for extra patches or branded materials
Reward 3 consecutive reorders with bonus evaluation report customization
Give loyal accounts early access to updated materials and new patch formats
Create institution account status badges: Member, Gold, Platinum

Custom Services and Personalization

Offer white-glove rollout planning for large hospitals, cities, and universities
Provide custom session packs by audience: students, employees, patients, community
Personalize evaluation forms with buyer KPIs and reporting requirements
Build department-specific reorder templates to simplify repeat procurement
Offer named account support for multi-site institutions with annual plans
Provide custom print inserts with local helpline and internal support contacts

Pricing Strategy

Raise prices 5% to 8% on one-off orders if competitors lack 7-minute visual assessment
Keep contract pricing lower than one-off pricing to push annual commitments
Set volume breaks at clear thresholds tied to common session sizes in Korea
Offer prebook pricing for next year when clients commit before budget close
Bundle support and shipping into premium tiers instead of discounting core product
Add minimum order for free shipping to increase reorder basket size
Review top Korean health education vendors and increase price where ALTH is superior

Customer Data and Insights

Track reorder cadence by account and trigger outreach when orders slip 30 days
Score accounts by usage, contract status, spend, and last support interaction
Tag customers by segment: workplace, university, hospital, public health agency
Record planned event dates in CRM to prompt reorder outreach 45 days before use
Track attach rate of training, reporting, and custom artwork add-ons
Monitor renewal risk signals: fewer sessions, smaller orders, delayed replies
Survey each order on satisfaction, ease of rollout, and participant response
Build quarterly account reviews for top customers with usage and expansion ideas

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Give referrers 10 percent off next order after first qualified intro
Give referrers free sample kits after 2 successful referrals
Give referrers bonus volume pricing tier for 12 months after 3 referrals
Give referees a free sample pack and onboarding consult
Give referees first order free shipping or starter discount
Offer co-branded session materials for referred institutional buyers

Shareable Assets

Create a one-page referral PDF for health teams to forward internally
Provide ready email copy for introducing ALTH to peer institutions
Provide KakaoTalk message templates for quick peer sharing
Create a referral landing page with sample request form and source tracking
Make a short demo video showing the 7-minute patch experience
Include printed referral cards inside every shipment and sample box
Add a QR code on packaging linking to referral page

Timing and Triggers

Ask after first successful program delivery and positive feedback
Ask after reorder since repeat purchase signals trust
Ask when clients report high participation or satisfaction gains
Ask after sharing evaluation results with measurable outcomes
Add CRM trigger 7 days after delivery and 3 days after reorder
Add sales script cue after praise on ease, engagement, or outcomes
Include referral ask in post-program follow-up email sequence

Client Success Stories

Collect short case stories from public agencies and workplaces
Use a simple template: challenge, session, results, buyer quote
Highlight participation lift, satisfaction scores, and rollout ease
Turn each case into a one-page PDF and slide for sharing
Feature logos and quotes on referral landing page with permission
Ask featured clients to nominate 2 peer organizations to help

Referral Contests

Run quarterly peer impact challenge for existing customers
Reward top referrer with free annual stock or premium pricing tier
Give honorable mentions a sample bundle for future programs
Announce winners in customer email and LinkedIn updates
Keep rules simple: qualified intro, meeting booked, or first order

Partner or Affiliate Programs

Build a partner program for trainers, wellness consultants, and agencies
Offer tracked referral codes and unique landing pages per partner
Pay fixed referral fee or product credit per first order
Recruit university health educators as ambassadors for campus adoption
Recruit occupational health consultants for workplace introductions
Provide partner kit with demo deck, FAQ, and sample request link

Thank-You Experience

Send handwritten thank-you notes to every successful referrer
Send premium local gift after first closed referral
Feature top referrers as health innovation partners with permission
Give early access to new tools or evaluation templates
Invite top referrers to a private product feedback group

ALTH Patch Solution

Your 1-Page Marketing Plan is Ready!