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Akrylix

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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Businesses with regular in-store and/or trade show marketing spend who are aiming to differentiate themselves from the competition through unique, high-quality acrylic solutions.

Audience Type

  • B2B
  • Industries such as Retail, Events and Exhibitions, and Marketing Agencies

Industries (if B2B)

  • Retail
  • Events and Exhibitions
  • Marketing Agencies

Needs – Primary Buying Considerations

  • High-quality acrylic solutions
  • Dependability and fast turnaround
  • Tailor-made solutions to fit their specific needs

Demographics

  • Business Size: Medium to Large businesses with regular marketing expenditure

Psychographics

  • Value High Quality: They seek top-notch, reliable solutions
  • Pain Points: Finding a versatile, reliable, and quick provider for their acrylic needs
  • Buying Behavior: Make purchases based on quality, dependability, and flexibility
  • Decision-Making Roles:
  • Primary Decision Maker: Marketing department heads or business owners
  • Secondary Decision Influencers: Other stakeholders in the business
  • Support Roles: Administrative staff involved in the purchasing process

2. My Message to My Target Audience

Refined Elevator Pitch

  • Akrylix provides businesses with high-quality, speedy acrylic solutions, crafted with absolute precision in the USA. Our service ensures you meet their timelines and exceed expectations every single time.

Understanding Their Pain Points

  • Finding a reliable, quick, and adaptable acrylic solution provider
  • Current providers are slow, inflexible, and may lack quality.
  • Struggling with meeting deadlines and showcasing exceptional trade show displays.

Transformation

  • Prolific acrylic solutions, ready quickly for trade show/event
  • Relief for not compromising with quality or speed
  • Empowered business with attention-grabbing trade show shop displays and regular solutions.

Unique Selling Proposition (USP)

  • Exceptional quality, speed, and flexibility in delivering acrylic solutions
  • Proven track record of satisfied clientele
  • Outperforming competitors in readiness and adaptability of solutions.

Brand Values & One-Liners

  • 'Trusted for Quality. Chosen for Speed.'
  • 'Adaptive solutions, punctual deliveries.'
  • 'Your partner for impeccable acrylic creations.'

Tone

  • Akrylix speaks with a tone of reliability, readiness, and commitment. We instill confidence in our customers and assure them that their needs will be met with exceptional quality and timely manner.

Hero Text Idea

  • Flag Text: 'USA’s Premium Acrylic Solution Provider'
  • Main Headline: 'Turbocharge Your Display Impact with Akrylix'
  • Sub Headline: 'Experience unmatched quality and speed in acrylic solutions, designed to ignite your brand presence. Trust us, we’ve got your back.'
  • CTA: 'Start Your Project Now'

3. The Media I Will Use to Reach my Target Market

Website

  • Continue utilizing Wordpress for website hosting due to its adaptability and budget fit.
  • Monitor Google Analytics for key conversion points like form submissions, contact us page visits, and quote requests.
  • Focus on mobile-first design to cater to on-the-move business professionals.

Social Media

  • Focus on LinkedIn and Instagram due to B2B nature and visual appeal of products.
  • Post twice a week showcasing completed projects, client testimonials and behind-the-scenes workings.
  • Utilize Instagram Stories for quick updates and exclusive content.

Paid Advertising

  • Utilize Google Ads for search advertising targeting keywords related to acrylic solutions and trade show displays.
  • Run sponsored posts on LinkedIn targeting businesses in retail, events and exhibition industries.

Content Recommendations

  • Develop blog posts on the importance of high-quality acrylics, the impact of engaging trade show displays and the benefits of prompt service.
  • Share customer success stories and behind-the-scenes operations.

Podcasts

  • Appear on industry podcasts such as 'B2B Growth', 'The Retail Redefined' and 'The Trade Show Chronicles'.

Directories

  • Get listed on industry-specific directories such as 'ThomasNet', 'Business.com' and 'iTs B2B'.

Publications

  • Feature in industry-specific publications like B2B Marketing Magazine, Retail News and Exhibition News.

Partnerships & Outreach

  • Partner with retail stores, marketing agencies and event organizers to offer tailored acrylic solutions.
  • Attend industry events and exhibitions for networking and brand exposure.

SEO and Content

  • Implement a keyword strategy targeting terms related to 'acrylic solutions', 'trade show displays', and 'quality acrylic manufacturer'.

Offline and Local Media

  • Sponsor local business events and trade shows, leverage direct mail targeting businesses in the local area.

Online Events

  • Host webinars on the importance of exceptional trade show displays and how Akrylix can help.

Online Networking

  • Participate in relevant LinkedIn groups and Quora discussions to enhance brand visibility.

Cold Outreach

  • Utilize email and LinkedIn to reach out to marketing heads in the retail and events sectors.
  • Use a defined value proposition highlighting quality, speed, and responsiveness of service.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Acrylic Solutions for Business Impact' eBook
  • Interactive 'Project Budget Estimator' tool
  • 'Trade Show Success' Webinar

Tripwire Offer

  • Limited time offer for free prototyping
  • Special discount on first order

Welcome Sequence

  • Automated 'Welcome Email' showcasing recent projects
  • Follow-up email sharing lead magnet and related resources
  • Final email offering consultation or prototype

Segmentation

  • Tag leads based on industry: Retail, Events and Exhibitions, Marketing Agencies
  • Create segments based on size of business and potential spend

Chatbot and Automation

  • Implement a chatbot for instant project enquiries
  • Use automation for follow-up emails after lead magnet download

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Unspecified
  • Recommended: HubSpot for its exceptional automation and lead management abilities

Sales CRM

  • Recommended: Pipedrive for intuitive pipeline management and integration with HubSpot
  • Automation for lead handoff between marketing and sales

Automated Follow-Ups

  • Welcome series post opt-in (3-email sequence). Frequency: Immediately after opt-in, then spaced 2 days apart
  • Reactivation for inactive leads (push for consultation). Trigger: After 60 days of inactivity

Newsletter

  • Bi-weekly frequency
  • Topics: Recent projects, industry news, and trade shows
  • Segmentation by industry: Retail, Events and Exhibitions, Marketing Agencies

Retargeting & Ads

  • LinkedIn Sponsored Content for lead generation
  • Google Ads remarketing to website visitors

Social Media and Content

  • 2x week LinkedIn and Instagram posts featuring projects and testimonials
  • Monthly blog posts addressing industry trends, success stories

Webinars and Events

  • Quarterly webinars addressing successful trade show presentations and acrylic material benefits

Other Nurture Channels

  • Implement Intercom as chatbot tool for instant project inquiries
  • SMS automation for urgent updates and major announcements

3. Sales Conversion Strategy

Sales Process

  • Assigned points of contact for each lead to ensure personalized service.
  • Detailed project understanding stage to minimize back-and-forth.
  • Pre-established timelines for project completion, revisions, and delivery.
  • Implement follow-up automation to keep leads warm during longer sales cycles.

Sales Assets

  • Develop an SOP for sales process that includes lead qualification, proposal building, and follow-up.
  • Create a sales pitch deck highlighting speed, quality, and versatility.
  • Design a customizable proposal template to quickly generate project proposals.

Testimonials and Case Studies

  • Encourage satisfied customers to provide testimonials post-project completion.
  • Showcase testimonials and case studies on website, proposals, and social media.
  • Create a 'Wall of Love' on the website to feature positive customer reviews.

Conversion Rate Insights

  • Track conversion rates through CRM and website analytics to identify and improve upon weak points.
  • Regularly review sales strategies for effectiveness and innovation.

Urgency and Offers

  • Promote limited-time offers or packages for trade shows or seasonal events.
  • Introduce rush order service at a premium for urgent needs.

Guarantees and Risk Reversal

  • Offer a project satisfaction guarantee to up confidence and trust.
  • Develop an easy and clear policy for project adjustments and revisions.

Shock and Awe

  • Send a small branded acrylic gift post-proposal submission for touchpoint reinforcement.
  • Offer a surprise expedited service for a randomly selected project each month.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with project timeline and key contacts
  • Instructional video tours of the production process
  • Comprehensive project outline and expectations document

Communication Cadence

  • Weekly email updates on project progress
  • Monthly video call check-ins
  • Immediate notifications of delivery timelines or any changes

Client Education

  • Knowledge hub with FAQs and care guides for acrylic products
  • Webinars or guides on best practices in acrylic modeling and usage

Personalized Touches

  • Celebration notes upon project completion
  • Surprises during the holidays, such as personalized acrylic ornaments or decor
  • Milestone acknowledgements on long-term partnerships

Visuals and Documentation

  • "Making-of" photos and time-lapse videos of their project
  • Detailed project reports and quality assurance documents
  • Before and after photos for refurbishments or upgrades

Feedback and Proactive Support

  • Post-project surveys for feedback
  • Quarterly customer satisfaction calls
  • Rapid-response ticket system for any service or product concerns

Guarantee or Promise

  • Service Quality Guarantee: If your product doesn't meet agreed specifications, we'll make it right
  • Speed Guarantee: Your project will be ready by the promised deadline or we'll work overtime at no cost to you

Operational Excellence

  • Strict adherence to delivery times and schedules
  • Professionalism in communication and presentation, both verbally and in written content
  • Consistent, high-quality documents, reports, and visuals for every customer communication and project milestone.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement extended project contracts for ongoing marketing campaigns

Upsells & Cross-Sells

  • Upsell high-end acrylic materials for premium jobs
  • Cross-sell LED integration services for illuminated displays

Bundling & Packaging

  • Bundle design services with production for a turnkey solution
  • Package rush services for upcoming trade shows or events

Loyalty & Retention Programs

  • Offer volume-based discounts for repeat business
  • Establish a referral program for business-to-business leads

Custom Services and Personalization

  • Offer tailored solutions based on event, location, or brand needs
  • Premium 'express' services for clients in urgent need

Pricing Strategy

  • Introduce tiered pricing based on the speed of delivery requirements
  • Offer project-based discounts for larger jobs

Customer Data and Insights

  • Monitor client purchasing behavior in CRM for upsell opportunities
  • Analyze response time to customer inquiries and improve if needed

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Referrers receive a 10% discount on their next order
  • Referees receive 5% off on their first order

Shareable Assets

  • Pre-made emails containing referrals link
  • Social posts showcasing work with referral code embedded
  • Electronic referral cards easily shareable through email or social media platforms

Timing and Triggers

  • Ask for referrals right after a successful project completion
  • Automatically send referral invite through CRM after project completion

Client Success Stories

  • Promote testimonials on social media platforms to urge customers to share their successful stories
  • Feature those customers with the success story in the monthly newsletter

Referral Contests

  • Run a quarterly referral contest with the top referrer wins a sizeable discount on their next order

Partner or Affiliate Programs

  • Approach influential marketing agencies with affiliate proposals
  • Develop a strategic partner program with retail and event/exhibition organizers

Thank-You Experience

  • Send personalized thank-you notes to clients after referrals
  • Give shoutouts to top-referring customers on social platforms

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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