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Akashabe

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Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • High-achieving male and female leaders, entrepreneurs, and founders, primarily aged 40–55, who have neglected their health and wellness due to professional commitments and are now seeking to restore their vitality and strength.

Audience Type

  • B2C
  • High-Achieving Entrepreneurs, CEOs, Leaders, Founders

Needs – Primary Buying Considerations

  • Holistic health and wellness practices
  • Sustainable, personalized solutions
  • 1:1 guidance and support

Demographics

  • Age Range: 40-55
  • Gender: Both Male and Female
  • Geography: Urban, global — U.S., U.K., Europe, Australia, Canada
  • Income Level: Mid to High
  • Profession: Entrepreneurs, CEOs, Leaders, Founders

Psychographics

  • Lifestyle: High-stress, busy schedules
  • What they value: Growth, Impact, Authenticity
  • Pain Points: Chronic Exhaustion, Neglected Health & Wellness, Time Pressure & Overwhelm
  • Buying Behavior: Invests in premium wellness services
  • Decision-Making Roles:
  • Primary Decision Maker: Self
  • Secondary Decision Influencers: N/A
  • Support Roles: N/A

2. My Message to My Target Audience

Refined Elevator Pitch

  • Akashabe enables high-achieving leaders and entrepreneurs to break free from burnout and revive their vitality through a holistic and personalized approach, so they can lead with renewed clarity, strength, and inner confidence.

Understanding Their Pain Points

  • Chronic exhaustion from being constantly “on,” with no rest seeming enough.
  • Neglected self-care, and feeling disconnected from their body, energy, and needs.
  • Overwhelm from time pressure with wellness feeling like “another thing to do”.
  • Frustration with quick fixes & trends, feeling confused about what health solution to adopt.
  • Loss of health, vitality, & confidence, feeling not fully confident within their body or themselves.

Transformation

  • Experience a positive shift from chronic exhaustion to renewed vitality.
  • Deeply connect with one's body, energy, and needs.
  • Transition from time pressure to own, sustainable well-being practice.
  • Move from health confusion to a simple, effective, and personalised health strategy.
  • Rediscover and reclaim their health, vitality, and confidence.

Unique Selling Proposition (USP)

  • Holistic and personalised approach addressing the root cause.
  • Offers sustainable practices based on simplicity and minimum effective dosage.
  • Empowers clients to build success that feels alive, grounded, and inherently maintainable.

Brand Values & One-Liners

  • "Revive your vitality, reclaim your life."
  • "Lead powerfully, live passionately."
  • "Break free from burnout with Akashabe."
  • "Sustainable, holistic health for high achievers."

Tone

  • Akashabe speaks in a supportive and empowering tone that radiates authenticity and courage. The tone evokes feelings of trust, motivation, and reconnection with oneself.

Hero Text Idea

  • Flag Text: "Holistic Health for Leaders"
  • Main Headline: "Break Free From Burnout"
  • Sub Headline: "Rediscover your vitality and lead with inner confidence. Experience the transformation with our holistic approach."
  • CTA: "Start Your Health Journey Today"

3. The Media I Will Use to Reach my Target Market

Website

  • Enhance SEO with targeted keywords related to holistic health and wellness, burnout recovery, and executive coaching.
  • Set up conversion tracking on WordPress for metrics about visitor engagement.

Social Media

  • LinkedIn: Share thought leadership content and interact with leaders and entrepreneurs in the 40-55 age group. Post 3-4 times a week.
  • Instagram: Share client stories, tips to avoid burnout, live Q&A sessions. Post daily, organize Live sessions weekly.

Paid Advertising

  • Google Ads: Run targeted ads based on keywords like 'holistic health coaching', 'executive burnout', 'personalized wellness program'.
  • LinkedIn Ads: Target high-paying professionals, entrepreneurs, and business leaders.

Content Recommendations

  • Blog series focused on overcoming burnout in various industries.
  • YouTube or Instagram Live series: 'Holistic Wellness for Leaders' with health tips, Q&As, guest appearances by other wellness experts.

Podcasts

  • Start an Akashabe podcast discussing holistic wellness for high achievers.
  • Guest appearances on related podcasts like The Burnout Doctor Podcast, The Doctors Mentor Show, The Mindful Millionaire Podcast.

Directories

  • List Akashabe on holistic health and wellness directories like Holistic Therapies Directory, The National Association for Holistic Aromatherapy.

Publications

  • Pitch wellness-focused articles to Mindful Magazine, Balance Magazine.

Partnerships & Outreach

  • Partner with corporate wellness companies like ComPsych, Corporate Wellness Magazine to offer services.
  • Outreach to co-working companies like WeWork, The Office Group for wellness workshops.

SEO and Content

  • Use keywords like 'executive wellness', 'holistic health for entrepreneurs', 'burnout recovery coaching' in blog posts, website content.
  • Publish guest posts/articles on sites like MindBodyGreen, Thrive Global.

Offline and Local Media

  • Organize wellness retreats and workshops for executives in the UK, advertise in local news, business magazines.

Online Events

  • Host webinars or live online sessions on topics like 'Overcoming Burnout', 'Mindful Leadership'.

Online Networking

  • Participate in LinkedIn groups such as 'Holistic Health Practitioners', 'Health and Wellness Professional Network'.

Cold Outreach

  • Email campaigns targeting business leaders, entrepreneurs expressing the importance of holistic health and wellness.
During (Lead)

1. My Lead Capture System

Lead Magnet

  • Guide: '5 Shifts to Break Free from Burnout and Revive Your Vitality'.
  • Quiz: 'Are You at Risk of Burnout?'.
  • Calculator: 'Cost of Burnout to Your Health and Business'.

Tripwire Offer

  • Mini-course: '$20 Holistic Wellness Kickstart for High-Achievers'.
  • Hypnotherapy session: '$10 Kick Start to Rediscover Your Health and Vitality'.

Welcome Sequence

  • Email 1: Welcome, introduction, quiz result discussion.
  • Email 2: Blog post on 'Understanding Burnout' with CTA to book a call.
  • Email 3: Case study with a successful client, invite to discovery call.
  • Email 4: Offer to join 'Holistic Wellness Kickstart' course.

Segmentation

  • Stage of awareness: Use quiz results to segment leads into 'Mildly at Risk', 'Moderately at Risk', 'Highly at Risk'.
  • Segment by industry: If possible, segment leads by the industry they're working in.

Chatbot and Automation

  • Improve GoHighLevel CRM to trigger automated emails based on quiz results.
  • Install a chatbot on the website to offer immediate personalized recommendations based on visitor responses.

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Email automation, built-in text message automation
  • Recommended improvements: Use CRM's tagging feature for better segmentation

Automated Follow-Ups

  • Post-Opt-in sequence: Welcome sequence for new leads with 1:1 support offer
  • Frequency: Start with a daily email for the first week then shift to weekly and bi-weekly

Newsletter

  • Frequency: Bi-weekly
  • Topics: Holistic health tips, Success stories, Industry insights
  • Segmentation: Based on audience's burnout stage and industry

Retargeting & Ads

  • Platforms: LinkedIn (for targeting professionals), Google Ads for search intent
  • Goals: Remarketing to website visitors, Boosting lead magnets, Promoting new content

Social Media and Content

  • Posting frequency: Daily on Instagram, thrice a week on LinkedIn
  • Content type: Educational and engaging content around burnout prevention, sustainable wellness, holistic health

Webinars and Events

  • Suggested cadence: Monthly webinars on topics related to burnout prevention, mindful leadership, sustainable health practices

Other Nurture Channels

  • Chatbot: For instant engagement and inquiry handling on the website
  • SMS: As part of the CRM automation for personalized follow-ups

3. Sales Conversion Strategy

Sales Process

  • Evaluate current funnel from lead magnet to call booking for potential friction points.
  • Implement an SOP for sales call process for consistency and effectiveness.
  • Set up automatic follow-up reminders and customized emails for nurturing leads.
  • Utilize the GoHighLevel CRM to track lead conversion rates and monitor funnel performance.

Sales Assets

  • Create a compelling sales script addressing common objections such as time commitment, effectiveness of the approach, and cost.
  • Develop a persuasive sales proposal detailing the holistic approach, program benefits, and support given.
  • Establish, if not already, a visually engaging and compelling pitch deck illustrating the client's journey from burnout to vitality.

Testimonials and Case Studies

  • Develop a system for collecting testimonials and case studies from successful clients.
  • Feature these testimonials heavily on the website, during sales presentations, and in marketing materials.
  • Create a 'Wall of Love' section on the website, showcasing the transformation achieved by previous clients.

Conversion Rate Insights

  • Review current conversion rates to establish a baseline for improvement.
  • Use data from GoHighLevel CRM to monitor changes and identify areas where the sales process can be improved.

Urgency and Offers

  • Implement time-bound promotions to create urgency (e.g., 'Enroll Now and Get the First Week Free').
  • Utilize scarcity messaging limited time/slots available for the program.
  • Offer fast action bonuses for clients who sign up within a certain timeframe after the sales call.

Guarantees and Risk Reversal

  • Implement a satisfaction guarantee to alleviate fear of investment (e.g., 'See results within the first month or get your money back').

Shock and Awe

  • Send a thank you note and wellness package (e.g., stress ball, healthy snacks, yoga mat) to clients upon signing up.
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Begin with a welcome video call where the coach will congratulates the clients and discusses their individual goals and concerns.
  • Provide access to personalized digital "Wellness Dashboard" on the Akashabe website.
  • Bi-weekly email newsletters featuring health tips, events, inspiring stories, and updates.
  • Courier a welcome kit with a branded notebook for journaling, a wellness planner, and a guidebook on holistic health practices.

Communication Cadence

  • Weekly 1:1 support calls to discuss progress and answer clients' questions.
  • Daily [Monday-Friday] messaging support via Telegram for round the clock help.
  • Monthly summary emails to recap achievements and highlight areas for improvement.

Client Education

  • Access to "Health & Wellness" hub on the Akashabe website: guides, FAQs, and training videos.
  • Offer interactive webinars discussing sustainable health practices.
  • Weekly newsletters featuring "Health Tips of the Week."

Personalized Touches

  • Acknowledge customers’ milestones via personal congratulatory video messages from the coach.
  • Surprise birthday emails with health & wellbeing advice for the coming year.
  • Quarterly handwritten thank-you notes for being part of the Akashabe community.

Visuals and Documentation

  • Regular 'before & after' reports showcasing wellness improvement over time.
  • Personalized progress charts and health-trackers in the client's Wellness Dashboard.
  • Monthly accomplishment visuals recognizing client’s progress on the platform.

Feedback and Proactive Support

  • Regular wellness surveys to gather feedback and identify potential areas of enhancement in the client’s journey.
  • 24x7 support via Telegram and email to promptly resolve queries and concerns.
  • Quarterly follow-up calls to understand the client's experiences and improve the program where necessary.

Guarantee or Promise

  • "100% Satisfaction Guarantee": If they don’t feel the transformation after 3 months, offer additional support until noticeable improvement.
  • "Tailored Program Promise": The entire program will be adjusted to fit their lifestyle and wellness needs.

Operational Excellence

  • Commitment to punctual weekly 1:1 calls with clients.
  • Strict privacy and confidentiality policies to safeguard client’s health data.
  • Rapid response time — reply to every client query within 24 hours.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce an annual membership for ongoing support, offering a discount for long-term commitment.

Upsells & Cross-Sells

  • Offer supplementary workshops or webinars on specific topics tied to burnout (e.g., sleep optimization, nutrition).
  • Develop advanced programs/modules focused on deep-diving into specific areas of health and wellbeing.

Bundling & Packaging

  • Bundle consulting sessions with proprietary resources/tools (e.g., meditation guides, nutrition plans).
  • Develop tiered service packages based on depth of support: Basic, Premium, and VIP.

Loyalty & Retention Programs

  • Reward repeat customers with preferred pricing or exclusive access to new offerings/webinars.
  • Launch a referral program that provides discounts for both the referrer and the referred.

Custom Services and Personalization

  • Develop a white-glove VIP tier offering more personal, in-depth support and customized strategies.

Pricing Strategy

  • Consider value-based pricing reflecting the transformational output of services.
  • Periodically review pricing against competitors and the high value Akashabe provides.

Customer Data and Insights

  • Utilize CRM to track customer engagement, identify churn risks, and personalize interventions.
  • Analyze customer feedback and behavior data to continuously refine service offerings.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer discounted future coaching sessions or wellness products for successful referrals.
  • Provide new clients referred by existing customers with a complimentary initial consultation or bonus service.

Shareable Assets

  • Create pre-made social media posts promoting the service and its benefits, personalized for easy sharing.
  • Design referral cards that existing clients can give to their networks.

Timing and Triggers

  • Ask for referrals after a client has achieved a significant improvement in their wellness or successfully completed a coaching cycle.
  • Automate request for referrals through email sequences in the CRM after a successful coaching session or milestone achievement.

Client Success Stories

  • Develop a system for collecting and sharing testimonials, emphasizing the clients' transformation and renewed vitality.
  • Encourage clients to share their journey on their personal social media accounts, and repost their stories on the business's account to encourage referrals.

Partner or Affiliate Programs

  • Partner with wellness platforms that have similar target demographics to increase visibility and generate mutual referrals.

Thank-You Experience

  • Send handwritten thank-you notes and a small wellness gift, such as a relaxation tea blend, to top referrers to show appreciation.
  • Showcase top referrers on the website or social media to recognize their contribution to the growth of the business.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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