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Adjacent Enterprises LLC / Teeshurtsandmore.com

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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Businesses of all sizes seeking custom designed uniform shirts to brand or rebrand their company.

Audience Type

  • Both
  • Small to medium-sized businesses, General consumers

Industries (if B2B)

  • All Industries

Needs – Primary Buying Considerations

  • Quality of material
  • Unique designs
  • Fair pricing

Demographics

  • Age Range: All Ages
  • Gender: Both
  • Geography: United States
  • Income Level: Not Specified
  • Profession: Business Owners, Consumers
  • Business Size: New and current small to medium

Psychographics

  • Lifestyle: Both Professional (uniforms) and personal (casual T-shirts)
  • What they value: Quality, Unique designs, Fair value
  • Pain Points: Finding custom design quality apparel at a fair price
  • Buying Behavior: Online / E-commerce
  • Decision-Making Roles:
  • Primary Decision Maker: Business Owners
  • Secondary Decision Influencers: Employees
  • Support Roles: Not Specified

Secondary Target Market

  • General consumers of all ages and both genders looking for unique T-shirt designs

2. My Message to My Target Audience

Refined Elevator Pitch

  • Adjacent Enterprises offers consumers and businesses uniquely designed apparel and logoed uniform shirts. We prioritize unparalleled quality and good value, enabling our customers to express their individuality effortlessly.

Understanding Their Pain Points

  • Struggling to find unique, quality apparel at a fair price
  • Currently stuck with generic, low-quality clothing
  • Difficulty in acquiring distinctive, quality uniform shirts for business branding

Transformation

  • Attain a distinct, stylish look with unique apparel
  • Experience the satisfaction of quality garments at fair prices
  • Enhance business branding with our uniquely designed uniform shirts

Unique Selling Proposition (USP)

  • Exclusive one-off designs unique to our company
  • Quality garments at fair prices - no compromise
  • Proven customer satisfaction with US based product support and chat support

Brand Values & One-Liners

  • "Dress to express with our unique designs."
  • "Experience quality and value in every stitch."
  • "Give your business the branded look it deserves."

Tone

  • We embody a conversational, friendly, and supportive tone, aimed at making our customers feel valued, understood, and excited about our apparel.

Hero Text Idea

  • Flag Text: Stylish, Quality Apparel
  • Main Headline: Express Yourself Uniquely
  • Sub Headline: Enhance your style with our unique designs and quality garments. Give your business the branded look it deserves.
  • CTA: Start Your Style Journey Now

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize on WordPress for both desktop and mobile, as both personal consumers and businesses use these platforms.
  • Track conversions such as Add to Cart, Initiate Checkout, and Purchase.

Social Media

  • Leverage Facebook and Instagram due to the visual nature of the products and the business's previous success with these platforms.
  • Post 2-3 times a week with content showcasing the unique designs and quality of products.
  • Implement an Instagram Shop for easy purchasing.

Paid Advertising

  • Use Meta for paid ads due to prior success.
  • Implement conversion ads targeting both businesses requiring uniforms and general consumers.

Content Recommendations

  • Blog posts about the creative process behind our unique designs.
  • Case studies or success stories of businesses that enhanced their brand with our products.

Podcasts

  • Guest appearances on business-startup-focused podcasts like 'Masters of Scale' to connect with new company owners.

Directories

  • List in B2B directories like 'ThomasNet' and consumer directories like 'Yelp'.

Publications

  • Reach out to industry publications like 'Printwear Magazine' for media coverage.

Partnerships & Outreach

  • Partner with complementary businesses (e.g., design agencies) for co-promotions.

SEO and Content

  • Focus on keywords around 'unique shirt designs', 'custom uniform shirts', and 'quality apparel'.

Offline and Local Media

  • Local events sponsorship, branding in local businesses that target similar demographics.

Online Events

  • Host virtual design showcases or limited-edition product launches.

Online Networking

  • Engage in online fashion forums and Facebook groups about startup businesses.

Cold Outreach

  • Email Linkedin targeting new businesses for B2B sales of logoed uniform shirts.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free Digital Design Lookbook
  • 'Design Your Own Shirt' Interactive Tool
  • Exclusive Access to Limited Edition Design Releases

Tripwire Offer

  • First order discount
  • Free shipping on first order

Welcome Sequence

  • Email 1: Thank you and introduce key offerings
  • Email 2: Showcase unique designs and quality
  • Email 3: Promotion for first order discount

Segmentation

  • Segment prospects based on industry (B2B vs B2C)
  • Segment customers based on purchase patterns (repeat vs one-time customers)

Chatbot and Automation

  • Implement a chatbot for quick product inquiries
  • Automate emails based on customer behaviors (abandoned cart, repeat purchase)

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Unspecified
  • Use e-commerce friendly CRM like ActiveCampaign
  • Utilize CRM to segment audience based on buying behavior

Sales CRM

  • Current platform: Unspecified
  • Use a simple platform like Pipedrive suited for smaller businesses
  • Track cart abandonment, completed purchases, return customers

Automated Follow-Ups

  • Post-opt-in: Send welcome email with a discount for first order
  • Abandoned cart reminders: Emails with product images and completes purchase link
  • Reactivation: Reminder emails for customers who haven't purchased recently

Newsletter

  • Monthly newsletters featuring new designs, featured products, and promotional offers
  • Include customer stories and design inspirations
  • Segmented based on buyer persona: B2B and B2C

Retargeting & Ads

  • Meta remarketing: Retarget website visitors and previous customers
  • Google Shopping ads: Increase visibility of products with price and image
  • LinkedIn Ads for B2B target audience for branded uniforms

Social Media and Content

  • Post twice weekly on Instagram and Facebook showcasing products and behind the scenes
  • Regular Stories posts engaging followers with polls, Q&A sessions
  • Occasional paid promotions to reach a wider audience

Webinars and Events

  • Quarterly virtual showcases of new designs
  • Collaborations with local influencers and businesses

Other Nurture Channels

  • SMS: Promotions and updates through text messages
  • Live chat support on website to answer queries in real-time

3. Sales Conversion Strategy

Sales Process

  • Implement add-to-cart reminder in case of cart abandonment
  • Add upselling and cross-selling suggestions at checkout
  • Streamline checkout process with guest-checkout option
  • Use A/B testing to improve checkout flow

Sales Assets

  • Create a pre-order FAQ to tackle apprehensions and improve conversion
  • Document SOP for handling returns and exchanges

Testimonials and Case Studies

  • Request testimonials from satisfied customers to build social proof
  • Showcase testimonials and case studies prominently on product pages and checkout page

Conversion Rate Insights

  • Set up Google Analytics goals to track all steps of sales funnel
  • Test different product page layouts and copy to increase add-to-cart rate

Urgency and Offers

  • Introductory offer for first-time customers to encourage purchase
  • Time-limited sales or discount codes to create urgency
  • Offer exclusive designs for a limited time period to create scarcity

Guarantees and Risk Reversal

  • Display clear refund and exchange policy on product pages and checkout page
  • Test no-questions-asked return policy and free returns as a trust booster

Shock and Awe

  • Include a personalized thank-you note with each purchase
  • Randomly select purchases for a complimentary accessory gift
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email sent immediately after purchase, ensuring the customer understands next steps
  • First purchase is acknowledged with a thank you note, making the customer feel valued

Communication Cadence

  • Weekly product updates sent via email
  • Monthly check-in calls by customer support

Client Education

  • How-to guides available on website detailing measures to prolong product life
  • Short, engaging videos on website showcasing new designs

Personalized Touches

  • Special discount on customers' birthday
  • Free custom design consultation for businesses with bulk orders

Visuals and Documentation

  • Photo showcase of new designs updated bi-weekly on website
  • Detailed product specifications for each design

Feedback and Proactive Support

  • Feedback requests sent after each purchase
  • Regular surveys conducted to understand customer's needs and preferences

Guarantee or Promise

  • 30-day return policy for any defects or dissatisfaction

Operational Excellence

  • Deliveries promised within specified timeline
  • Quality check for every product before shipping

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement a subscription model for repeat customers
  • Discount pricing on bulk orders for businesses

Upsells & Cross-Sells

  • Bundle related apparel items together at a discount
  • Cross-sell with accessories like hats, braclets, etc.
  • Promote higher-end products to repeat customers

Bundling & Packaging

  • Offer complete uniform packages for businesses
  • Bundle matching apparel items together

Loyalty & Retention Programs

  • Launch a loyalty program providing discount on future purchases
  • Offer perks for referring new customers

Custom Services and Personalization

  • Premium tier for custom or personalized designs
  • VIP service for repeat business customers

Pricing Strategy

  • Tiered pricing based on volume and business type
  • Offer bundle discounts or subscriptions to increase LTV

Customer Data and Insights

  • CRM data analysis to predict likely repeat purchasers
  • Monitor customer behavior to identify upsell opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 10% discount code to referrers for every successful referral.
  • Provide a 10% off initial purchase code for referees.

Shareable Assets

  • Design referral link cards for outgoing orders that include a unique referral code and brief instructions.
  • Develop pre-written social media posts and emails about the referral program for customers to easily share.

Timing and Triggers

  • Trigger a referral request email after each successful purchase.
  • Include referral program details in monthly newsletters and promotional emails.

Client Success Stories

  • Actively seek customer testimonials to share on web, email, and social media platforms.
  • Design a customer feature section on the website where top referral contributors and their stories are highlighted.

Referral Contests

  • Launch quarterly referral contests with rewards like 'refer the most people in a quarter and win a free shirt of your choice'.

Partner or Affiliate Programs

  • Build partnerships with influencers or bloggers who cater to small business owners to promote the company's unique designs.

Thank-You Experience

  • Send handwritten thank-you notes with discount coupons to top referring customers.
  • Acknowledge top referrers on social media platforms.

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