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ADHD and Life Coaching

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Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Adults (18+), both male and female, who're diagnosed with ADHD. They can be students or employees and are seeking strategies to minimize the impact of ADHD in their lives.

Audience Type

  • B2C
  • Adults with ADHD, Parents of children with ADHD

Needs – Primary Buying Considerations

  • Seeking support and techniques to combat ADHD-related struggles acquired from a legit source
  • Aims to reduce the adverse impact of ADHD on their personal and professional lives

Demographics

  • Age Range: 18+
  • Gender: Any
  • Geography: United States
  • Income Level: Unknown
  • Profession: Any

Psychographics

  • Lifestyle: Individuals living with or dealing with ADHD, may be students or employed
  • What they value: Genuine, structured guidance and support for managing ADHD
  • Pain Points: Difficulty managing ADHD's impact on daily life
  • Buying Behavior: Value-based, acknowledged benefits of a coaching relationship

Secondary Target Market

  • Parents of children with ADHD, seeking external assistance to guide and deal with their children's condition.

2. My Message to My Target Audience

Refined Elevator Pitch

  • ADHD and Life Coaching equips individuals and parents dealing with ADHD to lessen its negative impact. Through our strength-based approach and personal feedback, we help you transform your adversity into strength, leading toward a happier, more fulfilling life.

Understanding Their Pain Points

  • Struggling with the constant difficulties associated with ADHD
  • Feeling overwhelmed by ADHD impacting various aspects of their life
  • Lacking support and guidance to manage daily struggles

Transformation

  • Greater understanding and management of ADHD
  • Emotional resilience and empowerment
  • Improved quality of life and relationships after coaching

Unique Selling Proposition (USP)

  • Our coach's dual insights as a parent and an educator
  • Our approach prioritizes coaching based on strengths rather than fixing 'problems'
  • We outshine competitors by providing affordable rates and a sliding scale payment option

Brand Values & One-Liners

  • 'Become best friends with your brain'
  • 'Turn adversity into strength'
  • 'ADHD is a challenge, not a sentence'

Tone

  • Our brand tone is empathetic, supportive, and empowering. We aim to make our clients feel understood, supported, and hopeful for positive change.

Hero Text Idea

  • Flag Text: 'GUIDING YOU THROUGH ADHD'
  • Main Headline: 'Transform your ADHD struggles into strengths'
  • Sub Headline: 'Through strength-based ADHD coaching, we partner with you, creating resilient adaptations. Embark on a journey from daily struggles to a balanced, fulfilling life.'
  • CTA: 'Book your Discovery Call Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Despite limited budget, consider investing in a mobile-responsive, professional design on WordPress for credibility
  • Track events such as 'Discovery Call' bookings, 'Page Views' of the services and contact pages
  • Prioritize mobile optimization given that adults are increasingly accessing services on smartphones

Social Media

  • Primary platforms: Facebook and Instagram align well with adult demographic and B2C service industry
  • Post 3x weekly featuring client testimonials, behind-the-scenes, ADHD facts, coping strategies
  • Use Instagram Stories for spontaneous posts, Q&As

Paid Advertising

  • Given minimal budget, start with Facebook ads targeting adults aged 18+ in the United States
  • Run Conversion campaigns focused on booking Discovery Calls

Content Recommendations

  • Blog topics: 'Successful Stories of Managing ADHD,' 'Strategies for Adults with ADHD'
  • Instagram Carousel posts featuring 'ADHD myths debunked'

Podcasts

  • Initiate a monthly podcast discussing ADHD life experiences, strategies, and professional advice
  • Seek to guest on podcasts like 'ADHD Experts Podcast', 'Taking Control: The ADHD Podcast'

Directories

  • List on directories like Psychology Today's Therapist Directory, Google My Business

Publications

  • Write guest posts for blogs like 'ADDitude: Inside the ADHD mind'

Partnerships & Outreach

  • Partners: Local psychologists, psychiatrists, and educational institutions who can refer clients

SEO and Content

  • Blog with SEO-driven posts around search terms like 'ADHD coaching', 'ADHD life strategies'

Offline and Local Media

  • Speak at local support groups for adults and parents of children with ADHD
  • Participate in National ADHD Awareness Month events

Online Networking

  • Participate in Facebook Groups such as 'ADHD Support'

Cold Outreach

  • Send personal LinkedIn messages to local psychologists introducing the business
During (Lead)

1. My Lead Capture System

Lead Magnet

  • 'Top 5 Strategies for Managing ADHD'
  • 'Week-long ADHD Coping Techniques E-course'
  • 'My Child Has ADHD– Now What? A Comprehensive Guide for Parents'

Tripwire Offer

  • Early Bird Discount on first-hour coaching session
  • Special rate if Discovery Call is booked within 24 hours of downloading the lead magnet

Welcome Sequence

  • Introductory email with the lead magnet
  • Follow-up email sharing client success stories
  • Email showcasing benefits of 1-on-1 coaching and inviting to book a Discovery Call

Segmentation

  • Tag leads based on the lead magnet downloaded
  • Segment based on folks' interest: ADHD adults, parents of children with ADHD

Chatbot and Automation

  • Implement a chatbot on the website to answer FAQs
  • Automate delivery of lead magnets
  • Use automation tool to schedule follow-up emails after Discovery Calls

CRM Improvements

  • Implement a budget-friendly CRM such as Zoho or HubSpot Free CRM
  • Enable CRM connection with email automation tool

2. My Lead Nurturing System

Marketing CRM

  • Recommended Platform: Zoho CRM
  • Automation Capabilities: Send automated follow-ups, track leads
  • Recommended Improvements: Connect with an email automation tool

Sales CRM

  • Recommended Platform: Zoho CRM
  • Pipeline Tracking: Track Discovery Call appointments, coaching sessions

Automated Follow-Ups

  • Post Discovery Call: Send an automated email thanking them for their time, sharing next steps
  • Post Coaching Session: Send an automated email asking for feedback and scheduling the next session
  • Abandoned Discovery Call: Send an automated email reminding them to book a call

Newsletter

  • Frequency: Biweekly
  • Topics: Success stories, tips and strategies to manage ADHD, Q&As
  • Segmentation: Adults with ADHD, Parents of children with ADHD

Retargeting & Ads

  • Recommended Platforms: Facebook for retargeting ads
  • Goals: Increase Discovery Call bookings

Social Media and Content

  • Posting Frequency: 3 times per week
  • Content Focus: Client testimonials, ADHD coping strategies, myth busters

Webinars and Events

  • Recommended: Monthly webinars discussing ADHD management tips

Other Nurture Channels

  • Use a website chatbot for instant replies, FAQs
  • SMS reminders for upcoming Discovery Calls

3. Sales Conversion Strategy

Sales Process

  • Clearly state the steps on the website: Discovery Call -> Session Booking -> Biweekly Zoom Sessions
  • Simplify booking interface – ensure it's intuitive and user-friendly
  • Implement automated confirmation and reminder emails for appointments

Sales Assets

  • Develop a compelling Discovery Call script addressing ADHD pain points
  • Create a presentation deck showing the transformation offered through coaching
  • Develop guidelines (SOPs) for consistently conducting coaching sessions

Testimonials and Case Studies

  • Request testimonials from satisfied clients after 3 months of coaching
  • Showcase these testimonials on the website's main page, and in promotional materials

Conversion Rate Insights

  • Start tracking conversions from Discovery Calls to booked sessions in a simple spreadsheet
  • Aim for a conversion rate of 20% as an initial benchmark

Urgency and Offers

  • Offer a limited number of 'first session free' slots per month to incentivize quick booking
  • Utilize 'limited availability' messaging to promote urgency

Guarantees and Risk Reversal

  • Offer a 'satisfaction guarantee' – If clients don't find value in the first session, it's free

Shock and Awe

  • Send a personalized welcome email with a note from the coach to new clients
  • Offer an unexpected bonus like a free 30-minute follow-up call after initial paid sessions
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a personalized welcome email outlining the coaching journey.
  • Include a link to schedule the first coaching session.
  • Offer resources like reading materials or instructional videos.

Communication Cadence

  • Bi-weekly check-in calls or emails to gauge progress and address any issues.
  • Use an online calendar to schedule and manage coaching sessions.

Client Education

  • Develop a client resource hub: ADHD guides, tips, coping mechanisms.
  • Highlight the strength-based approach with examples.

Personalized Touches

  • Send them a thoughtful gift (like a stress ball or fidget toy) on their birthday.
  • Acknowledge significant progress points.

Visuals and Documentation

  • Document the progress of each client.
  • Provide detailed reports every quarter.

Feedback and Proactive Support

  • Create a system for gathering client feedback post-session.
  • Address any concerns immediately and proactively.

Guarantee or Promise

  • 'Love it or leave it' policy — if they don't value the coaching, they need not continue.

Operational Excellence

  • Keep appointment scheduling flexible and easy.
  • Ensure timely start and end of each session.
  • Maintain confidentiality and uphold high ethical standards.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer subscription plans with monthly, quarterly, or annual renewal options
  • Provide discounts for clients who opt for long-term contracts

Upsells & Cross-Sells

  • Bundle coaching sessions in discounted packages (i.e., 5, 10, or 20 sessions)
  • Develop an advanced-level coaching program targeting individuals who need intensive coaching

Bundling & Packaging

  • Offer comprehensive coaching programs that include resources like e-books, webinars, or videos
  • Create basic and premium packages with varying levels of support & services

Loyalty & Retention Programs

  • Launch a referral program rewarding clients for referring new clients
  • Reward loyal clients with bonus sessions or discounts on future purchases

Custom Services and Personalization

  • Provide customized plans based on individual needs and severity of ADHD
  • Offer personalized one-on-one sessions with the coach

Pricing Strategy

  • Implement tiered pricing based on service levels (Basic, Intermediate, & Premium)
  • Provide incentives such as 'Early Bird' discounts for renewing contracts

Customer Data and Insights

  • Use customer feedback to improve services and identify growth opportunities
  • Track session attendance to identify potential churn and reach out to inactive clients

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Free coaching session for every successful referral.
  • 10% discount on next session for referees.

Shareable Assets

  • Pre-made social posts with success stories.
  • Personalized referral codes for tracking referrals.

Timing and Triggers

  • Ask for referrals after a successful coaching session.
  • Automatic emails sent after major coaching milestones.

Client Success Stories

  • Collect and share success stories on the website and social media.
  • Encourage clients to share their stories as an inspiration to others.

Referral Contests

  • Quarterly contests with free coaching sessions for the client with the most referrals.

Partner or Affiliate Programs

  • Partnership with local ADHD support groups for referral system.

Thank-You Experience

  • Handwritten thank you notes for top referrers.
  • Small token of appreciation (like a book or a gratitude journal) for clients who referred others.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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