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Primary Target Market Summary

• ABC Company's ideal customer is a European professional aged 28–40, keen for career advancement and holds a mid-level position in fields such as engineering, marketing, consulting, HR, or IT.

Audience Type

• B2C
• Mid-level professionals looking for career growth

Needs – Primary Buying Considerations

• English fluency for professional growth
• Flexible learning schedule
• Real-time progress tracking

Demographics

• Age Range: 28–40
• Geography: Europe (Germany, Poland, Spain, Italy)
• Income Level: €40K–€80K
• Profession / Business Size: Mid-level professionals in engineering, marketing, consulting, HR, or IT fields

Psychographics

• Lifestyle: Busy and ambitious professionals
• Values: Practicality, Flexibility, Confidence, Progress tracking
• Pain Points: Lack of English fluency in professional settings, deficient language apps
• Buying Behavior: Invest in self-improvement and career growth
• Decision-Making Roles:
• Primary Decision Maker: Individual
• Secondary Decision Influencers: Peers, Supervisors
• Support Roles: N/A

Refined Elevator Pitch

• ABC Company empowers busy European professionals to unlock global career growth through our unique, AI-powered English learning platform, ABC Edu. We make English learning personal, practical, and powerful–enhancing your confidence, job performance, and professional opportunities.

Understanding Their Pain Points

• Struggling with English language confidence at work.
• Blocked from global career opportunities due to weak English skills.
• Dissatisfied with generic, impractical language apps.
• Need for professional certification (B2/C1) for relocation or new roles.

Transformation

• Gain fluency in English with lessons tailored to professional needs and goals.
• Communicate confidently in meetings, interviews, and client interactions.
• Secure promotions, pass certification exams, and explore international jobs.

Unique Selling Proposition (USP)

• Personalized, AI-powered English lessons tied to each learner’s profession and goals.
• Focused on career-ready English, not tourist phrases or classroom drills.
• Offers trusted, CEFR-aligned structure and built-in speaking feedback.
• Flexible and affordable learning to fit around hustle and bustle of professional life.

Brand Values & One-Liners

• "Career-ready English built around you."
• "Confidence in English. Confidence in your future."
• “From commute time to career wins.”
• "Learn English that gets you promoted."
• "Practical English for driven achievers, not casual learners."

Tone

• ABC Company speaks in a practical, empowering, and professionally resonate voice. We aim to make our learners feel supported, ambitious, and globally ready.

Hero Text Idea

• Flag Text: ABC Edu - English For Global Professionals
• Main Headline: Career-Ready English Built Around You
• Sub Headline: Gain confidence, pass exams, land promotions with English that goes beyond vocabulary drills.
• CTA: Start Your Personalized Learning Journey Today

Website

• Refresh website content with updated positioning and USP.
• Optimize landing pages for conversions.

Social Media

• Focus on LinkedIn for quality B2B connections and authority building.
• Share success stories on Instagram to target younger professionals.
• Two posts weekly: One educational, one case study.

Paid Advertising

• Continue with Google ads, targeting career growth and professional English learning keywords.
• Experiment with Linkedin sponsored content targeting mid-level professionals.

Content Recommendations

• Blog posts on career growth, language learning tips, success stories.
• Guest posts on HR and career-related blogs and publications.

Podcasts

• Participate in educational and career-focused podcasts.
• Eventually launch own podcast 'ABC Careers: Talk & Grow'.

Partnerships & Outreach

• Strengthen partnerships with recruiting companies.
• Sponsored posts/collaborations with career influencers on Youtube and Instagram.

SEO and Content

• Regular blogging with keywords tied to 'professional English learning' and 'career growth'.
• Backlinks from HR & education sites for SEO authority.

Offline and Local Media

• Network at relevant tradeshows and career shows.
• Sponsorship of local professional events to raise brand visibility.

Online Events

• Webinars on career advancement, interview skills, presentation skills.
• Free monthly masterclasses on communication skills for non-native speakers.

Online Networking

• Engage in professional groups on LinkedIn and Facebook.
• Contribute insights on English learning forums.

Cold Outreach

• LinkedIn outreach to HR managers, offering team learning options.