Primary Target Market Summary

• The ideal customer for ABC Company are large corporations seeking superior quality commercial planes.

Audience Type

• B2B
• The key customer segments are large corporations and transportation companies.

Industries (if B2B)

• Airline
• Shipping
• Freight/Cargo

Needs – Primary Buying Considerations

• High-quality commercial planes
• Different sizes of planes for various needs

Demographics

• Age Range: No specific range as the decision will be corporate based
• Gender: Not relevant as decision is corporate based
• Geography: United States
• Income Level: High (corporate level)
• Profession: Executives, Managers, Procurement Officers
• Business Size: Large ( $10,000+ budget for planes)

Psychographics

• Lifestyle: Business-oriented,
• What they value: Quality, Value for money
• Pain Points: Need for durable, high performing planes
• Buying Behavior: Strategic purchases tied to business needs
• Decision-Making Roles:
• Primary Decision Maker: Executives, Managers
• Secondary Decision Influencers: Procurement Officers
• Support Roles: Other members of the procurement team

Refined Elevator Pitch

• ABC Company equips businesses wanting planes with high-quality aircraft through an expansive product range, enabling them to meet their transportation needs more effectively.

Understanding Their Pain Points

• Limited options in plane manufacturers
• Reliability and maintenance issues with current aircrafts
• High cost and inadequate performance with existing planes

Transformation

• Enhanced business capacity with better planes
• Confidence and trust in reliable aviation solutions
• Elevated brand reputation through quality transportation

Unique Selling Proposition (USP)

• Largest catalog of commercial planes
• Proven track record of high-quality manufacturing
• Unmatched variety beats out competition

Brand Values & One-Liners

• "Fly higher with ABC Company"
• "Quality planes for quality business"
• "Expansive choices for expansive horizons"

Tone

• ABC company communicates with a confident, professional, and aspirational tone. We want our customers to feel empowered, reliable, and open to new possibilities.

Hero Text Idea

• Flag Text: 'Reliable Aviation - USA'
• Main Headline: 'Empowering Business Through Aviation'
• Sub Headline: 'ABC Company offers an expansive range of high-quality planes, enabling your business to soar to new heights and meet your transportation needs more effectively.'
• CTA: 'Explore our plane range'

Website

• Update the website to showcase product lines and specifications
• Implement conversion tracking for inquiries or quote requests
• Optimize website for mobile viewing since decision makers frequently use mobile devices

Social Media

• LinkedIn to connect with corporate decision makers and post regular company updates
• YouTube for showcasing product demonstrations and case studies

Paid Advertising

• Invest in Google Ads targeting industry keywords
• LinkedIn Ads to reach decision makers within targeted companies

Content Recommendations

• Case studies highlighting successful customer experiences
• Blogs featuring industry trends and company news

Directories

• List in B2B directories like ThomasNet or Kompass
• Join industry specific directories in aviation and transportation

Publications

• Target industry publications such as Aviation Week and Aerospace Manufacturing Magazine for PR or advertising

Partnerships & Outreach

• Engage with shipping and freight companies for partnership opportunities
• Network within industry associations like the National Business Aviation Association

SEO and Content

• Focus on industry keywords for SEO strategy
• Publish regular blogs and updates to improve organic visibility

Offline and Local Media

• Sponsor industry events and conferences
• Participate in trade exhibitions and aviation shows

Online Events

• Host webinars or virtual product showcases to engage the corporate audience

Online Networking

• Participate in LinkedIn groups and forums related to aviation and B2B services

Cold Outreach

• Initial contact via LinkedIn, followed by personalized business proposals via email