Primary Target Market Summary

• Focused on B2B SaaS or product companies shipping a web application/API, specifically targeting roles such as CTO, VP Engineering, or Head of Security.

Audience Type

• B2B
• Software as a Service (SaaS) companies, product companies, security-focused NGOs/digital public goods

Industries (if B2B)

• SaaS, fintech, dev tools, communications/privacy, marketplaces, and other internet-facing products handling sensitive data

Needs – Primary Buying Considerations

• Need proof of security compliance for their applications/platforms
• Require detailed, manual security assessments over automated ones

Demographics

• Business Size: Typically small to medium-sized businesses (20–500 employees)

Psychographics

• Lifestyle: Security conscious with a focus on maintaining robust web applications/APIs
• What they value: Quality and rigor, proof over promises, transparency, practical fixes, long-term maintainability
• Pain Points: Verifying that their application is secure and being able to prove it to customers/stakeholders
• Buying Behavior: Triggered by enterprise deals/security questionnaires, upcoming launches, major architecture changes, compliance pressure, or recent vulnerability/incident fears
• Decision-Making Roles:
• Primary Decision Maker: CTO / VP Engineering / Head of Security
• Secondary Decision Influencers:
• Support Roles: Security Lead or Engineering Manager owning application security

Secondary Target Market

• Small, high-risk companies who need to prove their application's security

Refined Elevator Pitch

• 7ASecurity provides CTOs, VPs of Engineering, and Heads of Security with peace of mind regarding their application's security. Through manual, researcher-led penetration tests and code audits, we alleviate concerns of potential breaches and assist in achieving rapid fixes, enabling organizations to confidently continue their operations.

Understanding Their Pain Points

• Navigating the current cybersecurity landscape
• Ensuring comprehensive application security
• Difficulty in proving security robustness to stakeholders

Transformation

• Achievement of verified, robust application security
• Restored confidence in application safety
• Streamlined pathway to addressing and rectifying potential security concerns

Unique Selling Proposition (USP)

• Proprietary, manual pentests and code audits that exceed the standard checklist scans
• Offers peace of mind with free fix verification
• Unmatched depth not achievable by automated tools

Brand Values & One-Liners

• 'Quality beyond Checklist Security'
• 'Your Shield Against Cyber Threats'
• 'Security Proven, Confidence Restored'

Tone

• Profoundly knowledgeable yet relatable and approachable. We aim to instill confidence and security in our customers, reminding them they're not alone on the cybersecurity front.

Hero Text Idea

• Flag Text: 'EU-based Cybersecurity Specialists'
• Main Headline: 'Comprehensive Security for Your Application'
• Sub Headline: 'Researcher-led Audits and Pentests that Find What Automated Tools Miss. Ensure Your Security and Gain Confidence with Our Free Fix Verification.'
• CTA: 'Shield Your Application Now'

Website

• Continue with the visual focus on trust signals like certifications and client logos
• Consider user-case studies or success stories.
• Add a chatbot to support real-time queries.
• Track events like: 'Contact Us' form fills, 'Request a Quote' form fills, and time spent on key service pages.

Social Media

• Publish updates on LinkedIn featuring projects, security tips, and company news (1-2 posts per week)
• Post informative and concise Twitter updates on cyber-security news and trends (3-5 tweets per week)

Paid Advertising

• Google search ads for high-intent keywords like: 'pentest companies', 'code audit services'
• LinkedIn ads targeting roles: CTOs, VPs of Engineering, Heads of Security in relevant industries

Content Recommendations

• Write blog posts around topics: 'Importance of manual pentests', 'How to prepare for a security audit'
• Develop security guides useful to your target audience for lead magnet purposes

Podcasts

• Consider being a guest on cybersecurity podcasts like: 'The CyberWire Daily', 'Paul's Security Weekly'

SEO and Content

• Focus SEO efforts on service specific keywords and long-tail security concerns of target audience
• Update older blog posts with recent data and reshare them

Offline and Local Media

• Speak at industry events and conventions on the subject of application security audit
• Sponsor local tech and security meetups

Directories

• Include the website on directories like: 'Business Security Directory', 'Security Company Directory'

Partnerships & Outreach

• Partner with SaaS advisory firms and software development consultancies for referral business
• Conduct webinars in partnerships with these organizations

Online Networking

• Engage in relevant LinkedIn groups about Cybersecurity, SaaS, and App Development
• Respond to queries on Quora or Reddit related to application and web security

Cold Outreach

• Leverage LinkedIn to connect with and message potential decision makers in targeted companies
• Target software companies that have recently received fundraising