Lean team scaling

Get the exact system we use to optimize organizational structure, develop world-class marketing departments and upskill generalists into specialists, thinkers into doers.

Screenshot of 1-Page Marketing Plan mobile application interface.

Get a proven system for scaling your team

Hiring is one thing. It's another entirely to properly scale your team, get them to work more efficiently and independently, as well as upskill them to the point where you can completely hand off the day-to-day operations and marketing.

Perfect For:
A Business Owner

Who wants a team that doesn't require as much handholding anymore.

A Marketer

Who wants to be the hero who helped build an incredible team.

What’s included?
Lessons
  • How to Build An Effective Organization Chart To Ensure Your Company Runs Smoothly
  • How to Ensure Your Team Is Accountable & Taking Ownership of Their Roles
  • When to Expand Your Team & When Not To
  • How to Upskill Your Marketing Manager to a CMO So They Can Lead Marketing On Your Behalf
  • How to Track Your Time For Efficiency & Prioritization
  • How to Conduct Performance Reviews
  • What Are Performance Improvement Plans & When To Implement Them
  • Hire Slow, Fire Fast: When to Fire Someone On Your Team
SOPs & Resources
  • Org Chart SOP
  • Conducting Team Interviews SOP
  • When to Hire SOP
  • Marketing Manager to CMO SOP
  • Time Tracking SOP
  • Performance Review SOP
  • Performance Improvement Plan Template
  • Employee Firing SOP
You’ll Walk Away With…
our system for developing world-class teams & departments
A process for knowing when to make new hires & promote existing staff
a framework for getting your team members to take ownership of what they do
The Lean Ethos

Our SOPs Are Short and Simple — A Feature, Not A Bug

Most gurus think shoving 100+ hours of content and theory down your throat makes for quality.

We disagree. You’re busy AF! You deserve real results without spending hours trying to implement.

On Top Of That, You’re Also Getting…
A certification badge to prove your expertise
A proven process you can leverage repeatedly
A network of owners and marketers who’ve got your back

Get Lean team scaling Today

You can get this SOP a la carte, or get all of our strategies (as well as extra support) inside The Lean Marketing Accelerator.

“I've been burned by so many consultants in the past."

“Allan and his team are the ONLY vendor where when I’m writing the check, I smile. I feel stupid I didn’t sign up with you all earlier. I feel like I’ve gotten my life back.”

Joseph Ialacci
Yacht Hampton
Frequently asked questions
My business is eCommerce/SaaS/service-based/real estate/etc. Will this work for me?
Do these strategies work in countries other than the US or Australia?
I’m not a business owner — I’m a marketer who works for clients or in-house. Is this for me?
Do you use any of these strategies in your own business?