Lean Campaign & Content Planning

Discover the step-by-step framework we use to create impactful campaigns and put together simple, effective content strategies.

Screenshot of 1-Page Marketing Plan mobile application interface.

Get a proven system for Nailing Your Campaign Plan

You need to have at least 3 months' worth of content and campaigns planned in advance. That feels overwhelming, but in the long run it saves you so many headaches. Swipe our proven SOPs to help you plan, strategize, and execute your campaigns with confidence.

Perfect For:
A Business Owner

Who wants to add more structure to their campaigns and content.

A Marketer

Who wants to stay ahead when it comes to content and campaigns, and focus your time on other priorities.

What’s included?
Lessons
  • How to Build An Effective Organization Chart To Ensure Your Company Runs Smoothly
  • How to Ensure Your Team Is Accountable & Taking Ownership of Their Roles
  • When to Expand Your Team & When Not To
  • How to Upskill Your Marketing Manager to a CMO So They Can Lead Marketing On Your Behalf
  • How to Track Your Time For Efficiency & Prioritization
  • How to Conduct Performance Reviews
  • What Are Performance Improvement Plans & When To Implement Them
  • Hire Slow, Fire Fast: When to Fire Someone On Your Team
SOPs & Resources
  • Org Chart SOP
  • Conducting Team Interviews SOP
  • When to Hire SOP
  • Marketing Manager to CMO SOP
  • Time Tracking SOP
  • Performance Review SOP
  • Performance Improvement Plan Template
  • Employee Firing SOP
You’ll Walk Away With…
A Clear, Strategic Content Calendar and Campaign Plan
Our Proven Systems For Effective Promotions & Launches
More Confidence & More Time, Because You're Not Constantly Creating Content Last Minute
The Lean Ethos

Our SOPs Are Short and Simple — A Feature, Not A Bug

Most gurus think shoving 100+ hours of content and theory down your throat makes for quality.

We disagree. You’re busy AF! You deserve real results without spending hours trying to implement.

On Top Of That, You’re Also Getting…
A certification badge to prove your expertise
A proven process you can leverage repeatedly
A network of owners and marketers who’ve got your back

Get Lean Campaign & Content Planning Today

You can get this SOP a la carte, or get all of our strategies (as well as extra support) inside The Lean Marketing Accelerator.

“I've been burned by so many consultants in the past."

“Allan and his team are the ONLY vendor where when I’m writing the check, I smile. I feel stupid I didn’t sign up with you all earlier. I feel like I’ve gotten my life back.”

Joseph Ialacci
Yacht Hampton
Frequently asked questions
My business is eCommerce/SaaS/service-based/real estate/etc. Will this work for me?
Do these strategies work in countries other than the US or Australia?
I’m not a business owner — I’m a marketer who works for clients or in-house. Is this for me?
Do you use any of these strategies in your own business?